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Learn moreJun 2020
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In response to COVID-19 the Mexican government took several steps in order to safeguard the population, including nationwide restrictions on movement and non-essential economic activities and closing the country’s borders. This forced households to remain at home which initially resulted in stockpiling of some products such as toilet paper and antibacterial wipes.
As of 10 May 2020, Mexico had seen around 3,500 deaths due to COVID-19 and 35,000 cases. The Mexican government announced nationwide restrictions on non-essential economic activities in most municipalities on 30 March, which took effect the following day, with the population urged to stay at home, where possible.
Mexico’s population continued to grow in 2019 helping to drive demand for tissue and hygiene, with many of these products being household essentials. Nevertheless, this population growth continued to be driven by the growing number of consumers aged over 65, with the country’s birth rate seeing a further decline.
Tissue and hygiene remained a relatively consolidated industry in Mexico in 2019 with the top three players accounting for more than four-fifths of all value sales. Leading player Kimberly-Clark de México SAB de CV continued to dominate both retail tissue and retail hygiene thanks to its large portfolio of products, strong investment in marketing and regular new product development.
Mexico faces an uncertain economic future with there being concerns over another financial crisis. Although many products such as sanitary protection, nappies/diapers/pants and toilet paper are seen as household essentials, consumers are likely to become more budget conscious.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Mexico for free:
The Tissue and Hygiene in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.