Tissue and Hygiene in Mexico

Tissue and Hygiene in Mexico

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Mexico

HEADLINES

PROSPECTS

Potential remains in the undeveloped category

Tourism leads to increase in consumption

Away-from-home toilet paper is the most relevant category

COMPETITIVE LANDSCAPE

Businesses help to increase consumption

Wipers posts modest growth in the AFH channel

A latent opportunity for healthcare facilities

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Mexico

HEADLINES

PROSPECTS

Consumption increases faster than population

Bigger packages become popular

Private label gains sales share

COMPETITIVE LANDSCAPE

An alternative segment rises

Price discounts are very important

Exclusive benefits through Amazon family

CATEGORY DATA

Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Mexico

HEADLINES

PROSPECTS

Consumption favoured by ageing population

Health issues help to increase demand

COMPETITIVE LANDSCAPE

Marketing campaigns to position products

Players try to break the stigma

Players expand brands into other categories

CATEGORY DATA

Table 35 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 36 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 38 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 39 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 40 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Mexico

HEADLINES

PROSPECTS

Retail tissue registers a positive performance in 2017

Private label gains ground

Consumption of retail toilet paper remains stable

COMPETITIVE LANDSCAPE

Higher competition levels

Re-entrance of the Charmin brand

Lifestyle trends and packaging innovation boost facial tissues

CATEGORY DATA

Table 41 Retail Sales of Tissue by Category: Value 2012-2017
Table 42 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 44 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 45 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 46 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Mexico

HEADLINES

PROSPECTS

Sanitary protection still has scope for growth

Players diversify brand portfolios

Promotional activity viewed by consumers as the norm

COMPETITIVE LANDSCAPE

Brand communication focuses around pantyliners consumption

Manufacturers overhaul communication strategy

New product alternatives for Mexican consumers

CATEGORY DATA

Table 47 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 48 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 49 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 50 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 51 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 52 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Mexico

HEADLINES

PROSPECTS

Wipes maintains a positive performance in 2017

Price remains a big influencer on purchase decisions

Developing categories target niche groups

COMPETITIVE LANDSCAPE

Private label has advantaged positioning

Products contain fewer chemicals

A new private label launches with a different strategy

CATEGORY DATA

Table 54 Retail Sales of Wipes by Category: Value 2012-2017
Table 55 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 57 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 58 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 59 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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