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Country Report

Tissue and Hygiene in

Tissue and Hygiene in North Macedonia

Jun 2020

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Executive Summary

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COVID-19 impact on tissue and hygiene

The overall impact of COVID-19 on tissue and hygiene in North Macedonia is expected to be limited in 2020, although stronger growth is likely to be seen in some areas of retail tissue and hygiene as a result of the pandemic. A fear of stock shortages at the start of the pandemic led to a spate of panic buying in several product areas, such as toilet paper, all purpose cleaning wipes and nappies/diapers.

COVID-19 country impact

As of 12 May 2020, North Macedonia had seen 92 deaths due to COVID-19 and 1,674 cases. A state of emergency was introduced on 18 March as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport.

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

In 2019, innovation in tissue and hygiene in North Macedonia was primarily focused on convenience and efficiency, and environmentally friendly products. Leading players either launched products in line with these trends or announced plans to do so.

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

The Procter & Gamble Co maintained its clear lead of tissue and hygiene overall in 2019 and continued to lead both sanitary protection and nappies/diapers/pants. The company consolidated its reputation for innovation with its rebranding of Olay, which was reported by creativity programme Innothink and had a positive knock-on effect on all of Procter & Gamble’s products.

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

Overall, the performance of tissue and hygiene during the forecast period will be shaped by factors other than the impact of COVID-19, such as negative demographic trends. The long-term effect of the pandemic is likely to be negligible, with perhaps the most significant change being an intensified focus on hygiene and preventative health measures.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Tissue and Hygiene in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in North Macedonia?
What are the major brands in North Macedonia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economy and premiumisation combine to fuel overall growth in 2019, though tampons continues to decline

Menstrual cups garner attention through social media as journalists voice concerns that “menstruation is a luxury” in North Macedonia in 2019

Procter & Gamble’s continuous innovation ensures its lead in 2019 in an environment dominated by multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising disposable incomes soften impact of negative demographic trends in 2019

Disposable pants remains negligible in 2019 as rising ecological awareness boost interest in reusable solutions

Procter & Gamble leads, and Alkaloid is the only domestic company with significant share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

After previous year’s recovery, current value growth slows in 2019 as consumers continue to opt for cheapest products

Maksi and Mega still at the top, dominating adult retail incontinence in 2019

Domestic company Alkaloid set to increase competition in a highly concentrated environment in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Convenience drives the growth of wipes in 2019 as baby wipes are increasingly used as multi-purpose solutions

All purpose cleaning wipes leads growth in 2019, driven by focus on home hygiene

Mega Disposables leads a fragmented landscape in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2014-2019
Table 38 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 41 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2014-2019
Table 44 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 46 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 47 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Government funding for healthcare boosts growth in 2019 as away-from-home tissue continues to outperform away-from-home hygiene

Economising prevails in both the public and private sectors in 2019

Away-from-home tissue and hygiene remains highly fragmented in 2019, and dominated by multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economy and premiumisation combine to fuel overall growth in 2019, though tampons continues to decline

Menstrual cups garner attention through social media as journalists voice concerns that “menstruation is a luxury” in North Macedonia in 2019

Procter & Gamble’s continuous innovation ensures its lead in 2019 in an environment dominated by multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising disposable incomes soften impact of negative demographic trends in 2019

Disposable pants remains negligible in 2019 as rising ecological awareness boost interest in reusable solutions

Procter & Gamble leads, and Alkaloid is the only domestic company with significant share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

After previous year’s recovery, current value growth slows in 2019 as consumers continue to opt for cheapest products

Maksi and Mega still at the top, dominating adult retail incontinence in 2019

Domestic company Alkaloid set to increase competition in a highly concentrated environment in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Convenience drives the growth of wipes in 2019 as baby wipes are increasingly used as multi-purpose solutions

All purpose cleaning wipes leads growth in 2019, driven by focus on home hygiene

Mega Disposables leads a fragmented landscape in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company