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Country Report

Tissue and Hygiene in

Tissue and Hygiene in North Macedonia

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The overall impact of the COVID-19 pandemic on tissue and hygiene in North Macedonia is expected to be limited in 2020, although stronger growth is likely to be seen in some areas of retail tissue and hygiene as a result of the pandemic. A fear of stock shortages at the start of the pandemic led to a state of panic buying in several product areas, such as toilet paper, all purpose cleaning wipes and nappies/diapers.

COVID-19 country impact

North Macedonia declared a state of emergency on 18 March 2020, as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport; movement was consequently restricted. An even stricter lockdown was implemented during the Catholic and Orthodox Easter holidays and May Day celebrations, and additional measures were applied for the elderly and the underaged.

Company response

In response to the COVID-19 pandemic, most producers have reduced their spending on new product launches and marketing and instead have focused on the continuation of sales. Likewise, some companies have taken the opportunity to improve their image as a socially responsible company.

Retailing shift

In terms of retailing, the COVID-19 pandemic has further encouraged trends present over the review period. Modernisation, for instance, has been gathering pace throughout 2020.

What next for tissue and hygiene?

Overall, the performance of tissue and hygiene during the forecast period will be shaped by factors other than the impact of the COVID-19 pandemic, such as negative demographic trends. The long-term effect of the pandemic is likely to be negligible, with perhaps the most significant change being an intensified focus on hygiene and preventative health measures.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Tissue and Hygiene in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in North Macedonia?
What are the major brands in North Macedonia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Consumers forced to down trade as sanitary protection remains an essential product

Continued health concerns regarding the safety of tampons

Procter & Gamble Co continued to lead with popular brand Always

RECOVERY AND OPPORTUNITIES

Slowed growth expected from the declining number of consumers under 40 rather than the long-term effects of the pandemic

Menstrual cups expected to become more popular

Private label grows thanks to the activities of dm-Drogerie Markt dooel

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth for nappies/diapers/pants whilst e-commerce becomes more popular

Trends present prior to the pandemic persist throughout 2020

The Procter & Gamble Co maintains lead despite slight sales decline in 2020

RECOVERY AND OPPORTUNITIES

Slowed growth due to migration, declining birth rate, and less childbearing women

Private label to become increasingly trusted in post pandemic

Small glimmer of hope for disposable pants

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling recorded at the beginning of the pandemic

Moderate/heavy adult incontinence sees the most dynamic performance

The modernisation trend continues to harm beauty specialist retailers

RECOVERY AND OPPORTUNITIES

Long-term effects of the COVID-19 pandemic has minimal impact on retail adult incontinence

Private label set to remain negligible

Modernisation trend continues to benefit modern channels whilst undermining health and beauty specialist retailers

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Different product areas respond differently to the COVID-19 pandemic

All purpose cleaning wipes sees the most dynamic performance

Alkaloid AD Skopje donates to the fight against the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

All purpose wipes expected to continue performing well

Facial cleansing wipes and baby wipes set to rebound immediately

Positive future for e-commerce and modern grocery retailers

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to impressive growth in 2020

Consumers prioritise the most essential retail tissue products amidst the pandemic

Paloma dd retains is leading position within retail tissue

RECOVERY AND OPPORTUNITIES

Retail tissue has a bright future despite the long-term effects of the pandemic

Increased interest for recycled toilet paper as environmental awareness rises

New product developments and frequent discounting become top strategies

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Postponed business activities lead to decreased demand for AFH tissue and hygiene

AFH adult incontinence continues to see growth despite the pandemic

Producers lower unit prices in a bid to hold on to consumers

RECOVERY AND OPPORTUNITIES

Immediate recovery for away-from-home tissue and hygiene

The foodservice industry remains highly price-sensitive

Consumers expected to become more accepting of AFH adult incontinence needs

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Consumers forced to down trade as sanitary protection remains an essential product

Continued health concerns regarding the safety of tampons

Procter & Gamble Co continued to lead with popular brand Always

RECOVERY AND OPPORTUNITIES

Slowed growth expected from the declining number of consumers under 40 rather than the long-term effects of the pandemic

Menstrual cups expected to become more popular

Private label grows thanks to the activities of dm-Drogerie Markt dooel

CATEGORY DATA

Nappies/Diapers/Pants in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth for nappies/diapers/pants whilst e-commerce becomes more popular

Trends present prior to the pandemic persist throughout 2020

The Procter & Gamble Co maintains lead despite slight sales decline in 2020

RECOVERY AND OPPORTUNITIES

Slowed growth due to migration, declining birth rate, and less childbearing women

Private label to become increasingly trusted in post pandemic

Small glimmer of hope for disposable pants

CATEGORY DATA

Retail Adult Incontinence in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling recorded at the beginning of the pandemic

Moderate/heavy adult incontinence sees the most dynamic performance

The modernisation trend continues to harm beauty specialist retailers

RECOVERY AND OPPORTUNITIES

Long-term effects of the COVID-19 pandemic has minimal impact on retail adult incontinence

Private label set to remain negligible

Modernisation trend continues to benefit modern channels whilst undermining health and beauty specialist retailers

CATEGORY DATA

Wipes in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Different product areas respond differently to the COVID-19 pandemic

All purpose cleaning wipes sees the most dynamic performance

Alkaloid AD Skopje donates to the fight against the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

All purpose wipes expected to continue performing well

Facial cleansing wipes and baby wipes set to rebound immediately

Positive future for e-commerce and modern grocery retailers

CATEGORY DATA

Retail Tissue in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to impressive growth in 2020

Consumers prioritise the most essential retail tissue products amidst the pandemic

Paloma dd retains is leading position within retail tissue