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Learn moreJun 2020
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The overall impact of COVID-19 on tissue and hygiene in North Macedonia is expected to be limited in 2020, although stronger growth is likely to be seen in some areas of retail tissue and hygiene as a result of the pandemic. A fear of stock shortages at the start of the pandemic led to a spate of panic buying in several product areas, such as toilet paper, all purpose cleaning wipes and nappies/diapers.
As of 12 May 2020, North Macedonia had seen 92 deaths due to COVID-19 and 1,674 cases. A state of emergency was introduced on 18 March as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport.
In 2019, innovation in tissue and hygiene in North Macedonia was primarily focused on convenience and efficiency, and environmentally friendly products. Leading players either launched products in line with these trends or announced plans to do so.
The Procter & Gamble Co maintained its clear lead of tissue and hygiene overall in 2019 and continued to lead both sanitary protection and nappies/diapers/pants. The company consolidated its reputation for innovation with its rebranding of Olay, which was reported by creativity programme Innothink and had a positive knock-on effect on all of Procter & Gamble’s products.
Overall, the performance of tissue and hygiene during the forecast period will be shaped by factors other than the impact of COVID-19, such as negative demographic trends. The long-term effect of the pandemic is likely to be negligible, with perhaps the most significant change being an intensified focus on hygiene and preventative health measures.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.