Tissue and Hygiene in North Macedonia

Name: Tissue and Hygiene in North Macedonia
Brand: Euromonitor International
Price: 2750 USD

March 2024

USD 2,750

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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Away-From-Home Tissue and Hygiene
Retail Adult Incontinence
Nappies/Diapers/Pants
Sanitary Protection
Wipes
Retail Tissue
RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in North Macedonia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Tissue and Hygiene in North Macedonia?
Which are the leading brands in Tissue and Hygiene in North Macedonia?
How are products distributed in Tissue and Hygiene in North Macedonia?
How is the rise of e-commerce changing the retail and competitive landscape?
How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
Where is future growth expected to be most dynamic?
How important will sustainability and recycling be in generating future growth?

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Tissue and Hygiene in North Macedonia

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023

Table 2 Infant Population 2018-2023

Table 3 Female Population by Age 2018-2023

Table 4 Total Population by Age 2018-2023

Table 5 Households 2018-2023

Table 6 Forecast Infant Population 2023-2028

Table 7 Forecast Female Population by Age 2023-2028

Table 8 Forecast Total Population by Age 2023-2028

Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023

Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023

Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023

Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023

Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023

Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023

Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028

Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in North Macedonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Investments stabilise in away-from-home tissue and hygiene

Price inflation is main factor shaping business purchasing decisions

Strict procurement procedures among public companies

PROSPECTS AND OPPORTUNITIES

Away-from home tissue registers higher growth than away-from-home hygiene

Strong outlook for AFH paper towels

Large international and multinational to lead category

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023

Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023

Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023

Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028

Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Retail Adult Incontinence in North Macedonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail adult incontinence remains stable amid price increases

Mild incontinence issues support growth of light products

Lack of competition stifles growth

PROSPECTS AND OPPORTUNITIES

Limited growth prospects in upcoming period

Lack of competition restricts category development

Light adult incontinence products to see marginal volume growth

CATEGORY DATA

Table 25 Sales of Retail Adult Incontinence by Category: Value 2018-2023

Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023

Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023

Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028

Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

Nappies/Diapers/Pants in North Macedonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales weaken in nappies/diapers/pants

Standard nappies/diapers remain a key choice among parents

Ongoing product developments are deemed vital in this competitive category

PROSPECTS AND OPPORTUNITIES

Difficult demographic era creates challenges for nappies/diapers/pants

E-commerce sales to enjoy solid growth

Private label could gain value share

CATEGORY DATA

Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023

Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023

Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023

Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028

Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

Menstrual Care in North Macedonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail price inflation forces consumers to economise

Menstrual care is under pressure from shrinking consumer base

Violeta expands range for females with heavier menstrual flow

PROSPECTS AND OPPORTUNITIES

Menstrual care faces decline amid demographic changes

Intimate wipes to see growth from a small base

Product innovations to fuel value growth

CATEGORY DATA

Table 37 Retail Sales of Menstrual Care by Category: Value 2018-2023

Table 38 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023

Table 39 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023

Table 40 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023

Table 41 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028

Table 42 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

Wipes in North Macedonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation drives strong double-digit current value growth in wipes

Consumers economise as cost of living soars

Competition intensifies in wipes as more affordable brands gain share

PROSPECTS AND OPPORTUNITIES

Promising outlook in value growth as consumption of baby wipes declines

All-purpose cleaning wipes face promising growth

E-commerce offers opportunities for new entrants

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2018-2023

Table 44 Retail Sales of Wipes by Category: % Value Growth 2018-2023

Table 45 NBO Company Shares of Retail Wipes: % Value 2019-2023

Table 46 LBN Brand Shares of Retail Wipes: % Value 2020-2023

Table 47 Forecast Retail Sales of Wipes by Category: Value 2023-2028

Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Retail Tissue in North Macedonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumption slows amid further price increases

Pocket handkerchiefs and boxed facial tissues outperform other products

Product developments focus on texture and scents

PROSPECTS AND OPPORTUNITIES

Boxed facial tissues offer up an alternative to paper towels

Rising demand for paper tablecloths

Home delivery services to gain popularity alongside e-commerce

CATEGORY DATA

Table 49 Retail Sales of Tissue by Category: Value 2018-2023

Table 50 Retail Sales of Tissue by Category: % Value Growth 2018-2023

Table 51 NBO Company Shares of Retail Tissue: % Value 2019-2023

Table 52 LBN Brand Shares of Retail Tissue: % Value 2020-2023

Table 53 Forecast Retail Sales of Tissue by Category: Value 2023-2028

Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Tissue and Hygiene

- - AFH Adult Incontinence
- - AFH Boxed Facial Tissues
  - - AFH Napkins
    - AFH Tablecloths
  - AFH Paper Towels
  - AFH Toilet Paper
  - AFH Wipers
- - - Light Adult Incontinence
    - Moderate/Heavy Adult Incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels with Wings
        
        Standard Towels without Wings
      - Slim/Thin/Ultra-Thin Towels with Wings
        
        Slim/Thin/Ultra-Thin Towels without Wings
    - Menstrual Care Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
      - Starter Kits/Sweepers/Sticks (Excluding Wipes)
      - Wipes (Excluding Starter Kits/Sweepers/Sticks)
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - Paper Towels
  - - Napkins
    - Tablecloths
  - - Boxed Facial Tissues
    - Pocket Handkerchiefs
  - Toilet Paper
Rx/Reimbursement adult incontinence
- - - AFH Adult Incontinence
    - - Retail Light Adult Incontinence
      - Retail Moderate/Heavy Adult Incontinence
    - Rx/Reimbursement adult incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels With Wings
        
        Standard Towels Without Wings
      - Slim/Thin/Ultra-Thin Towels With Wings
        
        Slim/Thin/Ultra-Thin Towels Without Wings
    - Menstrual Care Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - - - AFH Napkins
      - Retail Napkins
    - - AFH Tablecloths
      - Retail Tablecloths
  - - - AFH Boxed Facial Tissues
      - Retail Boxed Facial Tissues
    - Pocket Handkerchiefs
  - - AFH Paper Towels
    - Retail Paper Towels
  - - AFH Toilet Paper
    - Retail Toilet Paper
  - AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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What's New

Tissue and Hygiene in North Macedonia

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

Overview:

The Tissue and Hygiene in North Macedonia report includes:

This report answers:

Tissue and Hygiene in North Macedonia

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

DISCLAIMER

Away-From-Home Tissue and Hygiene in North Macedonia

KEY DATA FINDINGS

Investments stabilise in away-from-home tissue and hygiene

Price inflation is main factor shaping business purchasing decisions

Strict procurement procedures among public companies

Away-from home tissue registers higher growth than away-from-home hygiene

Strong outlook for AFH paper towels

Large international and multinational to lead category

Retail Adult Incontinence in North Macedonia

KEY DATA FINDINGS

Retail adult incontinence remains stable amid price increases

Mild incontinence issues support growth of light products

Lack of competition stifles growth

Limited growth prospects in upcoming period

Lack of competition restricts category development

Light adult incontinence products to see marginal volume growth

Nappies/Diapers/Pants in North Macedonia

KEY DATA FINDINGS

Volume sales weaken in nappies/diapers/pants

Standard nappies/diapers remain a key choice among parents

Ongoing product developments are deemed vital in this competitive category

Difficult demographic era creates challenges for nappies/diapers/pants

E-commerce sales to enjoy solid growth

Private label could gain value share

Menstrual Care in North Macedonia

KEY DATA FINDINGS

Retail price inflation forces consumers to economise

Menstrual care is under pressure from shrinking consumer base

Violeta expands range for females with heavier menstrual flow

Menstrual care faces decline amid demographic changes

Intimate wipes to see growth from a small base

Product innovations to fuel value growth

Wipes in North Macedonia

KEY DATA FINDINGS

Inflation drives strong double-digit current value growth in wipes

Consumers economise as cost of living soars

Competition intensifies in wipes as more affordable brands gain share

Promising outlook in value growth as consumption of baby wipes declines

All-purpose cleaning wipes face promising growth

E-commerce offers opportunities for new entrants

Retail Tissue in North Macedonia

KEY DATA FINDINGS

Consumption slows amid further price increases

Pocket handkerchiefs and boxed facial tissues outperform other products

Product developments focus on texture and scents

Boxed facial tissues offer up an alternative to paper towels

Rising demand for paper tablecloths

Home delivery services to gain popularity alongside e-commerce

The following categories and subcategories are included:

Tissue and Hygiene

Why buy this report?

NEW REPORT GUARANTEE