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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in North Macedonia?
- Which are the leading brands in Tissue and Hygiene in North Macedonia?
- How are products distributed in Tissue and Hygiene in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in North Macedonia
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Sanitary Protection in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Consumers forced to down trade as sanitary protection remains an essential product
Continued health concerns regarding the safety of tampons
Procter & Gamble Co continued to lead with popular brand Always
RECOVERY AND OPPORTUNITIES
Slowed growth expected from the declining number of consumers under 40 rather than the long-term effects of the pandemic
Menstrual cups expected to become more popular
Private label grows thanks to the activities of dm-Drogerie Markt dooel
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
Nappies/Diapers/Pants in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Slowed growth for nappies/diapers/pants whilst e-commerce becomes more popular
Trends present prior to the pandemic persist throughout 2020
The Procter & Gamble Co maintains lead despite slight sales decline in 2020
RECOVERY AND OPPORTUNITIES
Slowed growth due to migration, declining birth rate, and less childbearing women
Private label to become increasingly trusted in post pandemic
Small glimmer of hope for disposable pants
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
Retail Adult Incontinence in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Stockpiling recorded at the beginning of the pandemic
Moderate/heavy adult incontinence sees the most dynamic performance
The modernisation trend continues to harm beauty specialist retailers
RECOVERY AND OPPORTUNITIES
Long-term effects of the COVID-19 pandemic has minimal impact on retail adult incontinence
Private label set to remain negligible
Modernisation trend continues to benefit modern channels whilst undermining health and beauty specialist retailers
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
Wipes in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Different product areas respond differently to the COVID-19 pandemic
All purpose cleaning wipes sees the most dynamic performance
Alkaloid AD Skopje donates to the fight against the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
All purpose wipes expected to continue performing well
Facial cleansing wipes and baby wipes set to rebound immediately
Positive future for e-commerce and modern grocery retailers
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
Retail Tissue in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Stockpiling leads to impressive growth in 2020
Consumers prioritise the most essential retail tissue products amidst the pandemic
Paloma dd retains is leading position within retail tissue
RECOVERY AND OPPORTUNITIES
Retail tissue has a bright future despite the long-term effects of the pandemic
Increased interest for recycled toilet paper as environmental awareness rises
New product developments and frequent discounting become top strategies
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
Away-From-Home Tissue and Hygiene in North Macedonia
KEY DATA FINDINGS
2020 IMPACT
Postponed business activities lead to decreased demand for AFH tissue and hygiene
AFH adult incontinence continues to see growth despite the pandemic
Producers lower unit prices in a bid to hold on to consumers
RECOVERY AND OPPORTUNITIES
Immediate recovery for away-from-home tissue and hygiene
The foodservice industry remains highly price-sensitive
Consumers expected to become more accepting of AFH adult incontinence needs
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025