Tissue and hygiene continues to develop, although sales in most categories are limited to affluent urban-dwellers. In rural areas, most prefer traditional options, with sales limited to the most basic of disposable items.
In January 2022, the government fully reopened the economy which meant all companies resumed their operation and students returned to their studies. The return of students to schools and universities gave a boost to categories such as sanitary protection and retail tissue due to the increased use of such products.
Reproductive health services have long been available in Uganda, with NGO Reproductive Health Uganda (RHU) tracing its history to 1957. This organisation provides services in 29 of the country’s districts via clinics, mobile facilities and community-based services, including family planning, post-abortion care, the treatment of HIV/AIDS and sexually transmitted infections.
In 2022, Uganda’s economy is seeing general inflation due to the rise in fuel and logistics prices. This has naturally affected the demand for tissue and hygiene products, especially retail tissue, wipes, and diapers since during hard times, consumers are focusing more on buying essential products or using cheap alternatives like counterfeit products.
Research recently conducted by the leading players in tissue and hygiene indicate that emotional factors carry more weight during purchase decisions than rational motives such as pricing and quality. A hierarchy of influential factors on consumer choice for certain tissue and hygiene products has been established.
Over the forecast period, sales growth is expected to benefit from widening rural distribution for many products, particularly economy options and small low-priced pack sizes. Sanitary protection will also benefit from menstrual health campaigns by the government and NGOs, with this encouraging a growing number of small-scale companies to supply rural areas.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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