Greece, in recession for nearly a decade, exited the memoranda in 2018. Nevertheless, consumer confidence remains low, given that disposable incomes have not increased, which affects purchasing power.
With domestic consumption affected by the cuts in disposable incomes and by maturity, volume growth was hindered for retail tissue and hygiene in 2018. AFH tissue, on the other hand, benefited from the record-breaking tourist influx in 2018.
There were no significant developments in 2018 in the competitive landscape of retail hygiene in Greece, which remained consolidated and dominated by multinational Procter & Gamble Hellas SA and domestic manufacturer Mega Disposables SA. Other key players are domestic Septona SA and multinational Johnson & Johnson Hellas SA, although these account for much smaller shares of retail hygiene.
The reopening of former Carrefour outlets under the Sklavenitis banner, which was started in 2017 and finalised in 2018, contributed to a significant increase in sales of tissue and hygiene products via hypermarkets. Aggressive discounting is Sklavenitis’s strategy to boost footfall in hypermarkets, and financially strapped consumers have responded to this, resulting in a strong increase in the value share of hypermarkets at the expense of supermarkets and discounters.
Tissue and hygiene value sales will see slower growth during 2018-2023. Despite the improvement of economic prospects, consumers are expected to remain conservative in their spending.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Greece for free:
The Tissue and Hygiene in Greece market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.