Tissue and Hygiene in Egypt

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Egypt?
  • Which are the leading brands in Tissue and Hygiene in Egypt?
  • How are products distributed in Tissue and Hygiene in Egypt?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Egypt

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has limited impact on volume sales of sanitary protection
Increased time at home leads to consumer preference for standard pads
Procter & Gamble maintains dominant category lead

RECOVERY AND OPPORTUNITIES

Review trends to continue over the forecast period
Cultural factors deter consumers from using towel alternatives
Slim/thin/ultra-thin towels to regain momentum as consumers feel the need for discrete options

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Egypt

KEY DATA FINDINGS

2020 IMPACT

Short-term stockpiling as consumers fear supplies running low
Increased time at home has mixed impact on nappies/diapers
Procter & Gamble continues to lead stable competitive landscape, though other players benefit from new product launches

RECOVERY AND OPPORTUNITIES

Strong growth expected as consumers increasingly switch to disposable pants
Government expected to crack down on standards and illegal black-market products
Parents expected to demand more specific benefits for their children

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Egypt

KEY DATA FINDINGS

2020 IMPACT

Pandemic has limited impact on sales as demand remains consistent
Little marketing is carried out apart from price promotions
Hygiene Products Industries UK will remain clear category leader

RECOVERY AND OPPORTUNITIES

Future sales to be driven by aging population rather than impact of COVID-19
Growth set to be hindered by lack of financial support
Awareness campaigns to reduce stigma and boost sales

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Egypt

KEY DATA FINDINGS

2020 IMPACT

Mixed impact on wipes with hygiene and quality focused categories faring best
Current value growth damaged by shift towards economy brands
Easy Group For Health & Beauty remains top despite share losses

RECOVERY AND OPPORTUNITIES

Stronger sales expected whilst hygiene concerns remain, and COVID-19 restrictions are relaxed
Quality to remain important for brands within certain categories
Domestic companies to imitate distribution strategies of global players

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2015-2020 Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Egypt

KEY DATA FINDINGS

2020 IMPACT

Panic buying boosts volume at the start of lockdown whilst price promotions decrease overall unit price
Most categories perform well, with napkins the exception
Al Bardi Paper Mill Co Egypt will continue to strongly lead category

RECOVERY AND OPPORTUNITIES

Strong potential for category growth in post-COVID-19 landscape
Increased competition expected amongst both local and international players
Brand awareness and health standards to combat illegal unhygienic products

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2015-2020 Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Egypt

KEY DATA FINDINGS

2020 IMPACT

Diminished incomes in tourism and foodservice strong reduce category demand
Work from home measures affect demand for AFH products in offices
Reduction of elderly hospital patients reduces AFH hygiene sales in 2020

RECOVERY AND OPPORTUNITIES

Recovery set to be slow as COVID-19 as consumers remain cautious
Knock-on impact from tourism industry set to hinder category recovery
Customers unlikely to become brand loyal as they continue seeking the best prices

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020 Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020 Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020 Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020 Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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