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Learn moreJun 2020
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The COVID-19 pandemic is having little impact on overall tissue and hygiene, with increasing demand in some categories and falling demand in others balancing each other out. Whilst some categories saw panic-buying early in 2020 due to concern about shortages and the possibility of needing to self-isolate, this has been temporary, with consumers using up excess stock and purchasing patterns normalising in most categories.
As of 13 May 2020, Egypt has seen 556 deaths due to COVID-19 and 10,431 cases. Lockdown started on 25 March, with a nightly curfew, although this was relaxed from 2000hrs to 2100hrs from the start of Ramadan.
Tissue and hygiene saw strong double-digit current value growth in 2019, which was a significant increase compared with the previous year. However, this was not due to major growth in any particular category or changing trends, and was due mainly to price increases due to inflation.
International player Procter & Gamble Egypt maintained its strong lead in retail tissue and hygiene in 2019, holding a similar value share to the previous year. Consumers appreciate its well-known brand names, including Always and Tampax in sanitary protection, and Pampers in nappies/diapers/pants and wipes.
Although COVID-19 is expected to have an impact on some tissue and hygiene categories in 2020, in most cases the effect is expected to be short-lived and limited only to this year. The exception is AFH tissue, which is expected to continue to see a lesser impact in 2021, before returning to more normal purchasing behaviour from 2022 onwards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.