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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Egypt

40 pages, Mar 2018

US$2,650

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Executive Summary

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Retail adult incontinence offers significant room for growth

Sales of retail adult incontinence products in 2017 remained low due to embarrassment surrounding their use. Product awareness and intelligent advertising campaigns would help to reduce the stigma surrounding their use and educate consumers as to their benefits.

Tough economic climate in Egypt

Egypt has witnessed various political crises since the revolution in 2011, the stepping down of ex-president Hosni Mubarak and then the removal of Mohamed Morsi. This led to the economy suffering, which was then exacerbated by a further decline in tourism following the crash of a Russian plane in 2015.

Local brands taking share from global names

The economic climate in the country, high inflation, devaluation of the local currency and new import restrictions because of the absence of foreign currency have all had a positive effect on locally manufactured products. Consumers are favouring local brands due to their more affordable prices and still reasonably good quality.

Nappies/diapers/pants still offers strong potential for growth

There are generally three views regarding nappies/diapers/pants in Egypt. Firstly, there are some people who do not believe in using these products, instead preferring cloth diapers for their babies due to perceiving these to be both healthier and cheaper.

Counterfeit products pose a threat to stakeholders

Counterfeit products in Egypt pose a serious threat to both retailers and manufacturers. If no action is taken, this situation can damage a company’s reputation in the local market and might even have a negative impact in neighbouring markets.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Tissue and Hygiene in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Egypt?
What are the major brands in Egypt?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Egypt

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Egypt

HEADLINES

PROSPECTS

AFH tissue and hygiene records stronger current value growth in 2017 than the previous year

All AFH categories seeing positive growth in 2017

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Local players are entering the channel

No alternatives to AFH products available

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Egypt

HEADLINES

PROSPECTS

All categories perform well in 2017

Product penetration remains low

Counterfeit products pose a major threat to brand manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble losing share to Hayat Kimya

Huggies brand holds only a minor share

Other companies also have a role to play in the local market

CATEGORY DATA

Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Egypt

HEADLINES

PROSPECTS

Tissue manufacturing adversely impacted by various issues

Retail tissue continues to record solid current value and volume growth in 2017

Counterfeit products pose a real risk to major brand manufacturers

COMPETITIVE LANDSCAPE

Alex Converta currently selling its products under another brand name

Consumers opt for the lowest priced products regardless of quality

New players enter the category

CATEGORY DATA

Table 35 Retail Sales of Tissue by Category: Value 2012-2017
Table 36 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 38 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 39 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 40 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Egypt

HEADLINES

PROSPECTS

Sanitary protection set to suffer a decline over the forecast period

Slim/thin/ultra-thin towels continue to take share from standard towels

Hypermarkets and supermarkets remain the leading distribution channels for sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble Egypt continues to dominate sales

SCA Hygiene Products exits the Egyptian market

Local brands suffer from limited availability

CATEGORY DATA

Table 41 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 43 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Egypt

HEADLINES

PROSPECTS

Baby wipes posts a heavy decline in 2017

General purpose wipes records modest volume growth

Moist toilet wipes largely absent from the Egyptian market

COMPETITIVE LANDSCAPE

Easy Group leads wipes in Egypt

Local brands appreciated for their cheaper prices

Reckitt Benckiser loses share in general purpose wipes

CATEGORY DATA

Table 48 Retail Sales of Wipes by Category: Value 2012-2017
Table 49 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 51 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 52 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Egypt

HEADLINES

PROSPECTS

Adult incontinence products still not covered by health insurance companies

Many Egyptians opt for cheaper alternatives

Category also suffers from limited distribution

COMPETITIVE LANDSCAPE

Hygiene Products Industries UK assumes category leadership

Alternatives to adult incontinence products

Stakeholders will have to increasingly focus on consumer education over the forecast period

CATEGORY DATA

Table 54 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 55 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 57 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 58 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 59 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Egypt

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Egypt

HEADLINES

PROSPECTS

AFH tissue and hygiene records stronger current value growth in 2017 than the previous year

All AFH categories seeing positive growth in 2017

Horeca remains the leading distribution channel for AFH tissue

COMPETITIVE LANDSCAPE

Al Bardi Paper Mill leads the AFH channel

Local players are entering the channel

No alternatives to AFH products available

CATEGORY DATA

Nappies/Diapers/Pants in Egypt

HEADLINES

PROSPECTS

All categories perform well in 2017

Product penetration remains low

Counterfeit products pose a major threat to brand manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble losing share to Hayat Kimya

Huggies brand holds only a minor share

Other companies also have a role to play in the local market

CATEGORY DATA

Retail Tissue in Egypt

HEADLINES

PROSPECTS

Tissue manufacturing adversely impacted by various issues

Retail tissue continues to record solid current value and volume growth in 2017

Counterfeit products pose a real risk to major brand manufacturers

COMPETITIVE LANDSCAPE

Alex Converta currently selling its products under another brand name

Consumers opt for the lowest priced products regardless of quality

New players enter the category

CATEGORY DATA

Sanitary Protection in Egypt

HEADLINES

PROSPECTS

Sanitary protection set to suffer a decline over the forecast period

Slim/thin/ultra-thin towels continue to take share from standard towels

Hypermarkets and supermarkets remain the leading distribution channels for sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble Egypt continues to dominate sales

SCA Hygiene Products exits the Egyptian market

Local brands suffer from limited availability

CATEGORY DATA

Wipes in Egypt

HEADLINES

PROSPECTS

Baby wipes posts a heavy decline in 2017

General purpose wipes records modest volume growth

Moist toilet wipes largely absent from the Egyptian market

COMPETITIVE LANDSCAPE

Easy Group leads wipes in Egypt

Local brands appreciated for their cheaper prices