Like most countries in the region, Bosnia and Herzegovina saw double-digit inflation in 2022 which triggered significant unit price increases in tissue and hygiene products. These price increases had a notable impact on the tissue and hygiene category with retail value growth soaring to double-digit figures.
Boxed facial tissues is the most dynamic category in 2022. Growing consumer demand for this particular format of tissue is being driven by an improved quality of life in Bosnia and Herzegovina, together with a greater emphasis on personal hygiene.
In 2022, many tissue and hygiene brands witnessed significant unit price increases, reaching double-digits in some cases. In the face of lower disposable incomes and consumer confidence, people began switching to cheaper brands or those offering lower unit price increases.
In terms of retail distribution, modern grocery retailers continue to outperform the traditional channel, due to their value price proposition, the availability of significant discounts and promotions, and an overall superior shopping experience. E-commerce is expanding and increasing its retail value share within tissue and hygiene as existing and new online players continue to improve this channel’s functionality and steal retail value share from offline retailers.
Negative demographic trends are a significant obstacle to the future growth of tissue and hygiene since most product categories are highly dependent on the size of their country population. Due to the mass migration into western European countries, Bosnia and Herzegovina is facing a shrinking consumer base which will negatively impact future consumption of most FMCG categories, not least tissue and hygiene.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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