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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Bosnia and Herzegovina

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The arrival of the COVID-19 pandemic in the Balkans during the first half of 2020 was quickly followed by swift and decisive action by governments across the region and Bosnia and Herzegovina was no exception. By the third week of March, stay-at-home orders were in place across the country, with all schools and many workplaces closed, intercity and inter-regional travel heavily restricted and borders closed to non-residents.

COVID-19 country impact

A state of emergency was introduced on 17 March 2020, with a curfew imposed from 2000-0500hrs. Borders were closed on 25 March.

Company response

In 2020, local player Violeta doo and major multinational Procter & Gamble doo have continued to battle it out at the top of the leader board in tissue and hygiene in Bosnia and Herzegovina. However, Violeta’s strategy of reducing unit prices across its product range has continued to allow the company to be the overall leader within tissue and hygiene.

Retailing shift

Distribution will only be slightly impacted by the COVID-19 pandemic in 2020 overall. Prior to the pandemic, the most notable trend present in retailing has been increased modernisation.

What next for tissue and hygiene?

Most product areas have been affected by the COVID-19 pandemic, whether it be positively or negatively. In 2021, product areas that were positively impacted such as toilet paper and kitchen towels are expected to see slowed current value growth.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Tissue and Hygiene in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Consumers trade down to economy brands amidst the pandemic

The COVID-19 pandemic further encourages the modernisation trend

Second-ranked Violeta doo adapts its strategies in response to the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Immediate recovery for sanitary protection as consumers return to their favourite brands

Modern grocery retailers continue to increase shares as the expense of the traditional channel

Private label expected to remain negligible over the forecast period

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Parents down trade to economy brands during the pandemic

Modern grocery retailers benefit from intensified modernisation in 2020

Private label benefits from rapid expansion and down-trading consumers

RECOVERY AND OPPORTUNITIES

Declining birth rates lead to slowed volume growth

Disposable pants expected to perform well, albeit from a low base

Private label becomes increasingly trusted and respected

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Retail adult incontinence hardly impacted by the pandemic due to necessity

Health and beauty specialists remain leading distributor

Leading player Violeta doo focuses on social responsibility amidst the pandemic

RECOVERY AND OPPORTUNITIES

The long-term effects of the COVID-19 pandemic not expected to harm retail adult incontinence

Players intensify marketing activities as retail adult incontinence becomes less of a taboo

Dm-Drogerie Markt is set to continue expanding over the forecast period

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Dwindling economy leads to declining demand for wipes

Traditional grocery retailers continue to lose shares due to the modernisation trend

Private label continues to gain shares as the dm chain expands

RECOVERY AND OPPORTUNITIES

Wipes anticipated to recover from as soon as 2021

New product launches to be expected from as soon as 2021

Ongoing concerns for the safety of baby wipes leads to slowed growth

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Increased time spent at home leads to increased demand for retail tissue

Economising bolsters the value share of private label in retail tissue

Violeta doo donates medical equipment to medical institutions across Bosnia and Herzegovina

RECOVERY AND OPPORTUNITIES

Slowed growth as consumers return to pre pandemic norms

The dwindling economy is not expected to result in current value decline

Recycled toilet paper set to the most dynamic growth over the duration of the forecast period

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Social restrictions and remote working negatively impacts demand for AFH tissue and hygiene

Consumers easily cut spending on AFH tissue and hygiene amidst the dwindling economy

The leading players in retail tissue and hygiene also lead AFH

RECOVERY AND OPPORTUNITIES

A slow recovery expected as the foodservice and tourism industries continue to suffer

Players expected to offer competitive-prices and discounts to regain control

Automatic warm air hand dryers potentially pose a threat

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Bosnia and Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Consumers trade down to economy brands amidst the pandemic

The COVID-19 pandemic further encourages the modernisation trend

Second-ranked Violeta doo adapts its strategies in response to the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Immediate recovery for sanitary protection as consumers return to their favourite brands

Modern grocery retailers continue to increase shares as the expense of the traditional channel

Private label expected to remain negligible over the forecast period

CATEGORY DATA

Nappies/Diapers/Pants in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Parents down trade to economy brands during the pandemic

Modern grocery retailers benefit from intensified modernisation in 2020

Private label benefits from rapid expansion and down-trading consumers

RECOVERY AND OPPORTUNITIES

Declining birth rates lead to slowed volume growth

Disposable pants expected to perform well, albeit from a low base

Private label becomes increasingly trusted and respected

CATEGORY DATA

Retail Adult Incontinence in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Retail adult incontinence hardly impacted by the pandemic due to necessity

Health and beauty specialists remain leading distributor

Leading player Violeta doo focuses on social responsibility amidst the pandemic

RECOVERY AND OPPORTUNITIES

The long-term effects of the COVID-19 pandemic not expected to harm retail adult incontinence

Players intensify marketing activities as retail adult incontinence becomes less of a taboo

Dm-Drogerie Markt is set to continue expanding over the forecast period

CATEGORY DATA

Wipes in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Dwindling economy leads to declining demand for wipes

Traditional grocery retailers continue to lose shares due to the modernisation trend

Private label continues to gain shares as the dm chain expands

RECOVERY AND OPPORTUNITIES

Wipes anticipated to recover from as soon as 2021

New product launches to be expected from as soon as 2021

Ongoing concerns for the safety of baby wipes leads to slowed growth

CATEGORY DATA

Retail Tissue in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Increased time spent at home leads to increased demand for retail tissue

Economising bolsters the value share of private label in retail tissue

Violeta doo donates medical equipment to medical institutions across Bosnia and Herzegovina