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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Bosnia and Herzegovina

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The arrival of COVID-19 in the Balkans during the first half of 2020 was quickly followed by swift and decisive action by governments across the region and Bosnia and Herzegovina was no exception. By the third week of March, stay-at-home orders were in place across the country, with all schools and many workplaces closed, intercity and inter-regional travel heavily restricted and borders closed to non-residents.

COVID-19 country impact

As of 10 May 2020, Bosnia and Herzegovina has seen around 100 deaths due to COVID-19 and 2,100 cases. A state of emergency was introduced on 17 March, with a curfew imposed from 2000-0500hrs.

Rising incomes and more demanding consumers mean strong growth opportunities

Over the course of 2019, the favourable socioeconomic trends that underpinned positive growth in tissue and hygiene throughout the review period remained in evidence. In particular, the ongoing development of the economy of Bosnia and Herzegovina has resulted in the emergence of an affluent and sophisticated urban middle-class, mainly in the national capital Sarajevo but increasingly in other major urban areas as well.

Procter & Gamble and Violeta continue to lead as private label continues to emerge

As in earlier years of the review period, 2019 saw local player Violeta doo and major multinational Procter & Gamble doo battle it out at the top of the leader board in tissue and hygiene in Bosnia and Herzegovina. However, Violeta’s strategy of reducing unit prices across its product range to compete more effectively with rival local and regional brands and private label has undermined the company’s value growth potential, handing Procter & Gamble an advantage in value share terms.

Positive growth expected to continue although new challenges have emerged

The negative impact of COVID-19 in 2020 has interrupted a long-term positive growth trend for Bosnia and Herzegovina’s tissue and hygiene industry. Although the impact of COVID-19 has not been particularly negative in most categories, the economic recession which is expected to ensue during 2020 and 2021 has the potential to undo a lot of the progress that was made in the industry during the review period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Tissue and Hygiene in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes and more demanding consumers mean strong growth opportunities

Procter & Gamble and Violeta continue to lead as private label continues to emerge

Positive growth expected to continue although new challenges have emerged

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Tampons records dynamic growth as towels continues to dominate sales

Health and beauty specialist retailers remains the leading distribution channel

Procter & Gamble and Violeta continue to battle it out at the top of the rankings

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales growth still moderate due to a balanced set of challenges and opportunities

Retail promotions remain a key element in supporting category sales

Disposable pants records strong growth from a relatively low sales base

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

The ageing population boosts sales growth despite lingering stigmas hindering sales

Health and beauty specialists gains ground as the leading distribution channel

Essity engages in promotions while Violeta focuses on social responsibility

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes remains the dominant category of wipes

Growing consumer concern over the effect of wipes on babies’ skin

Health and beauty specialist retailers leads sales, raising hopes for private label

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2014-2019
Table 38 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 41 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Cultural and religious factors present barriers to sales growth in toilet paper

Demand shifts towards recycled toilet paper, although sales remain low

Traditional grocery retailers loses ground in retail tissue as promotions take hold

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2014-2019
Table 44 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 46 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 47 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Favourable conditions support positive sales growth

The spread of automatic hand dryers poses a threat to AFH paper towels

The leaders in retail tissue are also the leaders in away-from-home tissue

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Bosnia and Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes and more demanding consumers mean strong growth opportunities

Procter & Gamble and Violeta continue to lead as private label continues to emerge

Positive growth expected to continue although new challenges have emerged

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes and more demanding consumers mean strong growth opportunities

Procter & Gamble and Violeta continue to lead as private label continues to emerge

Positive growth expected to continue although new challenges have emerged

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Tampons records dynamic growth as towels continues to dominate sales

Health and beauty specialist retailers remains the leading distribution channel

Procter & Gamble and Violeta continue to battle it out at the top of the rankings

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales growth still moderate due to a balanced set of challenges and opportunities

Retail promotions remain a key element in supporting category sales

Disposable pants records strong growth from a relatively low sales base

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

The ageing population boosts sales growth despite lingering stigmas hindering sales

Health and beauty specialists gains ground as the leading distribution channel

Essity engages in promotions while Violeta focuses on social responsibility

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes remains the dominant category of wipes

Growing consumer concern over the effect of wipes on babies’ skin

Health and beauty specialist retailers leads sales, raising hopes for private label

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Bosnia and Herzegovina

HEADLINES

PRE-COVID-19 PERFORMANCE

Cultural and religious factors present barriers to sales growth in toilet paper

Demand shifts towards recycled toilet paper, although sales remain low

Traditional grocery retailers loses ground in retail tissue as promotions take hold