In 2022 tissue and hygiene products are experiencing growth in value sales due to inflation, further supported by population growth, rising income levels, and urbanisation. However, category performance remains inhibited by widespread poverty, ongoing conflicts, distribution and importation challenges as well as low product awareness due to the lack of advertising and campaigns.
In 2022, tissue and hygiene sales are supported by increasing awareness of the importance of hygiene, as well as improving urban infrastructure including access to toilet facilities and water.
Ethiopia has?a large domestic?market?with?a population of?110 million people in 2020, making it the second most populous country in Africa after Nigeria.?After an intense period of?the COVID-19 pandemic?and a prolonged and devastating civil conflict,? the Ethiopian macro economy is finding itself on a difficult war-time footing, facing immense humanitarian and security costs, as well as a heavy toll in terms of lost social and physical infrastructure.
Over the 15 years until 2019,?Ethiopia’s economy had been amongst the fastest growing?in the world?at an average of 10?%?per year. Among other factors, growth was led by capital accumulation, in particular, through public infrastructure investments.
In 2022, customs clearance time has been reduced to an average of fewer than 21 days. The Government of Ethiopia is working toward establishing an electronic single-window service delivery for international trade and one-stop border posts at the Ethio-Kenya and Ethiopia-Djibouti borders.
Over the forecast period, tissue and hygiene products will enjoy greater usage as more consumers become aware of these products..
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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