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Learn moreJun 2020
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The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and many others to implement restrictions on the number of products per customer to manage shortages.
As of 10 May 2020, Guatemala had seen around 24 deaths due to COVID-19 and 900 cases. From 17 March, all public transport was suspended, although personal vehicles and taxis are still permitted to travel.
Tissue and hygiene sales continue to rise at a steady pace in Guatemala, with growth being boosted by rising demand in key categories such as sanitary protection and nappies/diapers/pants. In addition, the wider range of economy brands and private label items on retail shelves means that less affluent consumers find these products increasingly affordable.
Traditional grocers remain the leading distribution channel for tissue and hygiene, with sales of less expensive products and brands being particularly strong through this channel. Many less affluent consumers who shop in traditional grocery retailers outlets prefer economy brands with basic functionality.
Tissue and hygiene is expected to maintain strong growth rates in both volume and value terms over the forecast period. The expansion of the consumer base for these products means that demand is becoming strong among less affluent consumers, a consumer base that is usually most interested in buying economy products in small pack sizes, with very little attention often being paid to quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:
The Tissue and Hygiene in Guatemala market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.