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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Guatemala

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and many others to implement restrictions on the number of products per customer to manage shortages.

COVID-19 country impact

As of 10 May 2020, Guatemala had seen around 24 deaths due to COVID-19 and 900 cases. From 17 March, all public transport was suspended, although personal vehicles and taxis are still permitted to travel.

Urbanisation and adoption of Western purchasing habits further boost sales

Tissue and hygiene sales continue to rise at a steady pace in Guatemala, with growth being boosted by rising demand in key categories such as sanitary protection and nappies/diapers/pants. In addition, the wider range of economy brands and private label items on retail shelves means that less affluent consumers find these products increasingly affordable.

Traditional grocers continue to dominate distribution

Traditional grocers remain the leading distribution channel for tissue and hygiene, with sales of less expensive products and brands being particularly strong through this channel. Many less affluent consumers who shop in traditional grocery retailers outlets prefer economy brands with basic functionality.

Rising living stands and demand for convenience to continue boosting sales

Tissue and hygiene is expected to maintain strong growth rates in both volume and value terms over the forecast period. The expansion of the consumer base for these products means that demand is becoming strong among less affluent consumers, a consumer base that is usually most interested in buying economy products in small pack sizes, with very little attention often being paid to quality.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Tissue and Hygiene in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Guatemala?
What are the major brands in Guatemala?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation and adoption of Western purchasing habits further boost sales

Traditional grocers continue to dominate distribution

Rising living stands and demand for convenience to continue boosting sales

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Wide product range ensures towels continue to dominate sales

Tampons sales to remain limited despite rising demand

Leading brands embrace innovation to boost sales

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for convenience drives sales of disposable nappies/diapers/pants

Demand for nappies/diaper/pants impacted by potty training differences

Extensive product range ensures Kimberly-Clark remains in pole position

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

New innovative and higher quality brands boost value sales

Retail distribution crucial to sales of adult incontinence

Sales remain concentrated among leading international brands

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

New innovative launches help to attract consumers

High prices continue to limit demand for home care wipes

Leading brands focusing on new innovative offerings to attract consumers

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2014-2019
Table 38 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 41 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Range of available retail tissue products continues to increase

Limited innovation restricts demand for paper tableware and facial tissues

Kimberly-Clark leverages extensive distribution network

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2014-2019
Table 44 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 46 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 47 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales boosted by ongoing urbanisation and modernisation

Rising demand for recycled tissue products

Extensive product range ensures Kimberly-Clark Professional leads sales

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation and adoption of Western purchasing habits further boost sales

Traditional grocers continue to dominate distribution

Rising living stands and demand for convenience to continue boosting sales

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation and adoption of Western purchasing habits further boost sales

Traditional grocers continue to dominate distribution

Rising living stands and demand for convenience to continue boosting sales

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Wide product range ensures towels continue to dominate sales

Tampons sales to remain limited despite rising demand

Leading brands embrace innovation to boost sales

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for convenience drives sales of disposable nappies/diapers/pants

Demand for nappies/diaper/pants impacted by potty training differences

Extensive product range ensures Kimberly-Clark remains in pole position

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

New innovative and higher quality brands boost value sales

Retail distribution crucial to sales of adult incontinence

Sales remain concentrated among leading international brands

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

New innovative launches help to attract consumers

High prices continue to limit demand for home care wipes

Leading brands focusing on new innovative offerings to attract consumers

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Range of available retail tissue products continues to increase

Limited innovation restricts demand for paper tableware and facial tissues

Kimberly-Clark leverages extensive distribution network