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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Guatemala

39 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tissue and hygiene records moderate growth in 2017

Tissue and hygiene registered moderate growth rates in 2017. The category is being driven by the expansion of the consumer base as more consumers begin to use the most economical products.

Sophistication and better-quality products drive sales in tissue and hygiene

Improvements in tissue and hygiene that are making products more efficient and of a better quality are the main growth drivers of retail value sales in the market. The bulk of sales among upgraded products is generated by consumers with higher disposable income who are willing to pay more for better-quality products.

A few companies operate in tissue and hygiene

There are a few companies participating in the tissue and hygiene industry in Guatemala. Kimberly-Clark Guatemala Ltda led value sales in 2017.

Traditional grocery retailers leads distribution

Traditional grocery retailers leads the distribution of tissue and hygiene products, especially lower-price ones, which generate higher volume sales than value sales. Consumers usually purchase economy brands with basic functionality.

Strong growth is expected

Tissue and hygiene is expected to maintain strong growth rates in both volume and value terms over the forecast period. The consumer base for these products is beginning to expand among those with lower income levels, with more people buying economy products, which usually have very little quality, in small pack sizes.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Tissue and Hygiene in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Guatemala?
What are the major brands in Guatemala?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Guatemala

EXECUTIVE SUMMARY

Tissue and hygiene records moderate growth in 2017

Sophistication and better-quality products drive sales in tissue and hygiene

A few companies operate in tissue and hygiene

Traditional grocery retailers leads distribution

Strong growth is expected

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Guatemala

HEADLINES

PROSPECTS

Design improvement drives sales of adult incontinence

Category prices limit distribution

Moderate/heavy incontinence sales represent the majority

COMPETITIVE LANDSCAPE

Essity and Kimberly-Clark lead adult incontinence

International brands dominate the category

Little innovation is seen in 2017

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Guatemala

HEADLINES

PROSPECTS

Innovation and better-quality products drive sales in the category

Toilet paper is retail tissue’s main source of revenue

Paper tableware remains a small category but is growing

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

Scott has a different marketing campaign in 2017

Private label grows in retail tissue

CATEGORY DATA

Table 25 Retail Sales of Tissue by Category: Value 2012-2017
Table 26 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 29 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Guatemala

HEADLINES

PROSPECTS

Towels is the largest and most active category of sanitary protection

Sanitary protection has strong growth potential

Tampons continues to be a small category

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

New product launches

Sanitary protection is led by a few international players

CATEGORY DATA

Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Guatemala

HEADLINES

PROSPECTS

New categories emerge in wipes

Personal wipes accounts for the bulk of the category

Home care wipes and floor cleaning systems has discouraging prices

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category

International brands generate the most sales

Modern grocery retailers is the main channel

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in Guatemala

HEADLINES

PROSPECTS

Recycled paper is posting strong growth in AFH tissue categories

Urbanisation drives category growth

AFH tissue dispensers are offered

COMPETITIVE LANDSCAPE

Kimberly-Clark Professional leads the category

Tendering to public channels is not always straightforward

Private label has negligible sales

CATEGORY DATA

Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Guatemala

HEADLINES

PROSPECTS

The convenience of using disposable nappies/diapers/pants drives sales

The potty-training age influences the nappies/diaper/pants category

Strong growth is expected

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala Ltda leads the category

Procter & Gamble Interamericas de Guatemala Ltd is the second-leading company

International brands and private label lead sales

CATEGORY DATA

Table 49 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 50 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 53 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene records moderate growth in 2017

Sophistication and better-quality products drive sales in tissue and hygiene

A few companies operate in tissue and hygiene

Traditional grocery retailers leads distribution

Strong growth is expected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Guatemala

EXECUTIVE SUMMARY

Tissue and hygiene records moderate growth in 2017

Sophistication and better-quality products drive sales in tissue and hygiene

A few companies operate in tissue and hygiene

Traditional grocery retailers leads distribution

Strong growth is expected

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Guatemala

HEADLINES

PROSPECTS

Design improvement drives sales of adult incontinence

Category prices limit distribution

Moderate/heavy incontinence sales represent the majority

COMPETITIVE LANDSCAPE

Essity and Kimberly-Clark lead adult incontinence

International brands dominate the category

Little innovation is seen in 2017

CATEGORY DATA

Retail Tissue in Guatemala

HEADLINES

PROSPECTS

Innovation and better-quality products drive sales in the category

Toilet paper is retail tissue’s main source of revenue

Paper tableware remains a small category but is growing

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

Scott has a different marketing campaign in 2017

Private label grows in retail tissue

CATEGORY DATA

Sanitary Protection in Guatemala

HEADLINES

PROSPECTS

Towels is the largest and most active category of sanitary protection

Sanitary protection has strong growth potential

Tampons continues to be a small category

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

New product launches

Sanitary protection is led by a few international players

CATEGORY DATA

Wipes in Guatemala

HEADLINES

PROSPECTS

New categories emerge in wipes

Personal wipes accounts for the bulk of the category

Home care wipes and floor cleaning systems has discouraging prices

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category

International brands generate the most sales

Modern grocery retailers is the main channel

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Guatemala

HEADLINES

PROSPECTS

Recycled paper is posting strong growth in AFH tissue categories

Urbanisation drives category growth

AFH tissue dispensers are offered

COMPETITIVE LANDSCAPE

Kimberly-Clark Professional leads the category

Tendering to public channels is not always straightforward