Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Guatemala

Jun 2021

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and many others to implement restrictions on the number of products per customer to manage shortages.

COVID-19 country impact

Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March 2020 when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.

Company response

The competitive landscape in Guatemalan tissue and hygiene is, for the most part, dominated by a small number of well-established and well-known brands. Consumers in Guatemala tend to be particularly loyal to brands that they recognise or grew up with, which makes it difficult for new brands entering the market.

Retailing shift

E-commerce operators continued to increase their presence throughout the country in 2020. Before the outbreak of COVID-19, the Pedisuper chain is the only retailer in Guatemala that offers this service using its webpage or app through smartphones.

What next for tissue and hygiene?

Over the forecast period, the recovery of tissue and hygiene in Guatemala is expected to be closely tied to the country’s recovery from the COVID-19 crisis. As the country recovers, stockpiling of essential products for at-home consumption is expected to come to an end.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Tissue and Hygiene in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Guatemala?
What are the major brands in Guatemala?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Performance varied as consumers prioritised better protection and value for money

Towels continue to lead sanitary protection as brands step up to prevent period poverty

Brands continue empowerment campaigns in an attempt to beat period stigma

RECOVERY AND OPPORTUNITIES

Category resumes upwards trajectory in the aftermath of COVID-19

Players add value to products through innovative features

Affordability will be key to attracting a wide consumer base

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Category remains resilient despite drop in consumer spending power

Leading brands join forces to support the fight against COVID-19

Reusable products gain traction as eco-friendly alternative to disposable nappies/diapers

RECOVERY AND OPPORTUNITIES

Category still offers room for growth

Consumer spending to recover in the aftermath of COVID-19

Disposable pants look set to grow as consumers opt for higher quality products

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Category loses momentum as price sensitivity rises and consumer spending drops

High prices prove a barrier to retail adult incontinence, as the category remains underdeveloped

Category sees continued development as Plenitud targets a younger consumer base

RECOVERY AND OPPORTUNITIES

Sales to bounce back as the Guatemalan economy recovers

Consumption depends on household income

Aging population and rising awareness will support gradual growth

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Guatemala

KEY DATA FINDINGS

2020 IMPACT

All purpose cleaning wipes cleans up as consumers improve their hygiene practices

Retailers dedicate more shelf space to wipes as brands focus on antibacterial campaigns

Personal care wipes suffer from consumer economising

RECOVERY AND OPPORTUNITIES

All purpose cleaning wipes reaches its peak as sales decelerate in the wake of COVID-19

Personal wipes looks set to recover as players offer bundle deals to attract consumers

Sustainability to become a key theme over the forecast period

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for retail tissue essentials drives growth

Companies focus on production as demand soars

Kimberly-Clark retains lead thanks to strong distribution network

RECOVERY AND OPPORTUNITIES

Strong growth ahead for retail tissue as penetration improves

Facial tissue and paper tableware to recover as COVID-19 comes to an end

Infrastructure development to drive growth in retail tissue

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Guatemala

KEY DATA FINDINGS

2020 IMPACT

COVID-19 horeca closures come as a giant blow to away-from-home tissue and hygiene

Tough conditions for health services restrict growth in AFH adult incontinence

Kimberly-Clark Professional continues to lead away-from-home tissue and hygiene

RECOVERY AND OPPORTUNITIES

Sales to pick up from 2022 as life returns to normal in Guatemala

Prospects for AFH adult incontinence rest on the state of Guatemalan healthcare

Distribution improvements will facilitate growth in away-from-home tissue and hygiene

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Performance varied as consumers prioritised better protection and value for money

Towels continue to lead sanitary protection as brands step up to prevent period poverty

Brands continue empowerment campaigns in an attempt to beat period stigma

RECOVERY AND OPPORTUNITIES

Category resumes upwards trajectory in the aftermath of COVID-19

Players add value to products through innovative features

Affordability will be key to attracting a wide consumer base

CATEGORY DATA

Nappies/Diapers/Pants in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Category remains resilient despite drop in consumer spending power

Leading brands join forces to support the fight against COVID-19

Reusable products gain traction as eco-friendly alternative to disposable nappies/diapers

RECOVERY AND OPPORTUNITIES

Category still offers room for growth

Consumer spending to recover in the aftermath of COVID-19

Disposable pants look set to grow as consumers opt for higher quality products

CATEGORY DATA

Retail Adult Incontinence in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Category loses momentum as price sensitivity rises and consumer spending drops

High prices prove a barrier to retail adult incontinence, as the category remains underdeveloped

Category sees continued development as Plenitud targets a younger consumer base

RECOVERY AND OPPORTUNITIES

Sales to bounce back as the Guatemalan economy recovers

Consumption depends on household income

Aging population and rising awareness will support gradual growth

CATEGORY DATA

Wipes in Guatemala

KEY DATA FINDINGS

2020 IMPACT

All purpose cleaning wipes cleans up as consumers improve their hygiene practices

Retailers dedicate more shelf space to wipes as brands focus on antibacterial campaigns

Personal care wipes suffer from consumer economising

RECOVERY AND OPPORTUNITIES

All purpose cleaning wipes reaches its peak as sales decelerate in the wake of COVID-19

Personal wipes looks set to recover as players offer bundle deals to attract consumers

Sustainability to become a key theme over the forecast period

CATEGORY DATA

Retail Tissue in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for retail tissue essentials drives growth

Companies focus on production as demand soars

Kimberly-Clark retains lead thanks to strong distribution network