Tissue and Hygiene in Switzerland
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Switzerland
Demand increases moderately in 2022 as consumers continue resumption of their pre-pandemic lifestyles
Away-from-home toilet paper benefits most from more active lifestyles in 2022
Sales of away-from-home adult incontinence suffer due to hospital staff shortages in 2022
More time spent outside the home set to benefit sales of AFH tissue and hygiene over the forecast period
Brands likely to offer new concepts to enhance customer loyalty over the forecast period
Upward pressure on prices expected to continue over the forecast period
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Switzerland
Cost saving consumers prefer obtaining prescriptions during 2022
Limited prescription options and rising input costs contributes to sales growth in 2022
Top three manufacturers persist in 2022, with private label remaining popular
Ageing population set to support sales growth over the forecast period
Innovation and product launches to drive sales over the forecast period, with private label remaining popular
Retail e-commerce set to continue upward trajectory during the forecast period thanks to convenience and anonymity
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Switzerland
Decline in birth rates and improving technology impede volume growth in 2022
Volume sales of disposable pants grow in 2022 due to innovation and added convenience
Retail e-commerce sees highest value growth during 2022
Sales of nappies/diapers/pants set to increase over forecast period as prices rise
Disposable pants set to benefit from new product launches over the forecast period
Competitive landscape likely to remain stable during the forecast period
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Switzerland
Despite rise in volume sales, value sales decline due to lower unit prices in 2022
Interest in sophisticated products increase as more consumers spend time outside
Maturity of sanitary protection leaves little scope for innovation during 2022
Lower volume sales likely thanks to increasing saturation and product sophistication over the forecast period
Growth protentional hampered by ageing population
Competitive landscape set to remain concentrated due to leaders’ well-known and trusted products
Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 40 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Switzerland
Overall demand for personal wipes increase thanks to convenience and focus on personal hygiene in 2022
Consumer demand for convenient and efficient home cleaning products rise in 2022
Consumers’ regard for wellbeing and the environment becoming more important trends
Health and environmental concerns set to affect demand over the forecast period
Sales set to rise as more consumers adopt more efficient cleaning regimes over the forecast period
Stable unit prices expected for most wipes in the forecast period
Table 45 Retail Sales of Wipes by Category: Value 2017-2022
Table 46 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 48 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 49 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Switzerland
Demand for retail tissue benefits from a rise in at home entertaining during 2022
Mature competitive landscape inhibits innovation in 2022
Supermarkets grow value share due to tradition and old habits during 2022
Busier lifestyles and convenience set to boost demand for retail tissue over the forecast period
Ongoing economic uncertainty likely to support private label sales during the forecast period
Consumers likely to buy higher quality toilet paper over the forecast period
Table 51 Retail Sales of Tissue by Category: Value 2017-2022
Table 52 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 54 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 55 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
Rx/Reimbursement Adult Incontinence in Switzerland
Sales slow as more consumers use a mix of prescription and retail products in 2022
Product development closely related to moderate/heavy adult incontinence
Acceptance of adult incontinence as a topic for discussion contributes to sales growth in 2022
Consumers likely to seek appropriate guidance during the forecast period, boosting sales
Price sensitivity set to support sales over the forecast period
Anonymous online sales set to impact Rx sales during the forecast period
Table 57 Sales of Rx/reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Sales of Rx/reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 59 Forecast Sales of Rx/reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 60 Forecast Sales of Rx/reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027