Tissue and Hygiene in Serbia

Tissue and Hygiene in Serbia

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 13 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 15 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 16 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 17 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 18 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 19 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 23 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 24 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 25 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 26 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 29 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
Table 31 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 32 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 33 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 34 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 43 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 44 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 45 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 46 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 48 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 49 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 50 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 52 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 53 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 54 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 56 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

CATEGORY DATA

Table 59 Retail Sales of Wipes by Category: Value 2015-2020
Table 60 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 61 Retail Sales of Wipes by Category: Value 2015-2020
Table 62 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 64 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 65 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 66 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
Table 67 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 68 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 69 Retail Sales of Tissue by Category: Value 2015-2020
Table 70 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 71 Retail Sales of Tissue by Category: Value 2015-2020
Table 72 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 73 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 74 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 75 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 76 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
Table 77 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 78 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 79 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 80 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 81 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 82 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 83 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 84 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 85 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 86 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Table 87 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 88 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 89 Birth Rates 2015-2020
Table 90 Infant Population 2015-2020
Table 91 Female Population by Age 2015-2020
Table 92 Total Population by Age 2015-2020
Table 93 Households 2015-2020
Table 94 Forecast Infant Population 2020-2025
Table 95 Forecast Female Population by Age 2020-2025
Table 96 Forecast Total Population by Age 2020-2025
Table 97 Forecast Households 2020-2025

MARKET DATA

Table 98 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 99 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 100 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 101 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 102 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 103 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 104 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 105 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 106 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Sanitary Protection in Serbia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic has little impact on sales of sanitary protection in 2020

Procter & Gamble Marketing & Services continues to increase its share

Strong growth for e-commerce during the pandemic

RECOVERY AND OPPORTUNITIES

Steady growth for sanitary protection going forward

E-commerce set to expand steadily

Private label set to continue to perform well, with new opportunities for branded players

CATEGORY DATA

Table 107 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 108 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 109 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 110 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 111 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 112 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Serbia

KEY DATA FINDINGS

2020 IMPACT

Some consumers turn to lower-priced private label products during the COVID-19 pandemic

Strong growth for e-commerce

dm-Drogerie Markt continues its expansion during the pandemic

RECOVERY AND OPPORTUNITIES

Consistent growth going forward

Private label is expected to continue to take share

Product innovation set to resume after the hiatus during the pandemic

CATEGORY DATA

Table 113 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 114 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 116 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 117 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 118 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Serbia

KEY DATA FINDINGS

2020 IMPACT

Steady increase in demand during the COVID-19 pandemic

No supply issues during the COVID-19 pandemic

Essity maintains its lead with the Tena brand and improved distribution

RECOVERY AND OPPORTUNITIES

Ongoing steady growth for retail adult incontinence

Demand for light adult incontinence to stagnate

Stronger marketing expected

CATEGORY DATA

Table 119 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 120 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 122 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 123 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 124 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Serbia

KEY DATA FINDINGS

2020 IMPACT

No major impact on Rx/reimbursement adult incontinence from the COVID-19 pandemic

Some institutions opt for lower-priced products during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Accelerating demand for Rx/reimbursement adult incontinence going forward

No changes in legislation expected over the forecast period

CATEGORY DATA

Table 125 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 126 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 127 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 128 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in Serbia

KEY DATA FINDINGS

2020 IMPACT

Saturation in baby wipes drags down overall growth

Beiersdorf retains its lead in wipes with a slight increase in its retail value share

Strong growth for e-commerce during the pandemic

RECOVERY AND OPPORTUNITIES

Retail value declines for wipes throughout the forecast period

Declining sales for baby wipes

Good prospects for home care wipes and floor cleaning systems

CATEGORY DATA

Table 129 Retail Sales of Wipes by Category: Value 2015-2020
Table 130 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 131 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 132 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 133 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 134 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Serbia

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from home seclusion and stockpiling during the COVID-19 pandemic

Accelerated volume growth in 2020

DrenikND maintains its lead despite an environmental pollution scandal

RECOVERY AND OPPORTUNITIES

Lower volume growth going forward

Strong growth for e-commerce going forward

Private label set to develop

CATEGORY DATA

Table 135 Retail Sales of Tissue by Category: Value 2015-2020
Table 136 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 137 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 138 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 139 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 140 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Serbia

KEY DATA FINDINGS

2020 IMPACT

COVID-19-related closures hit away-from-home tissue sales in 2020

Business as usual for away-from-home hygiene

Establishments typically select inexpensive and low-quality options for AFH tissue products

RECOVERY AND OPPORTUNITIES

A slow recovery for away-from-home tissue and hygiene

Steady growth for away-from-home hygiene

AFH toilet paper to perform well going forward

CATEGORY DATA

Table 141 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 142 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 143 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 144 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 145 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 146 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

---