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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Serbia

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

A large number of products in tissue and hygiene are essential items, thus many have seen little or no impact from COVID-19. These include sanitary protection, nappies/diapers/pants and adult incontinence products, as such items are required on a regular, repeat basis.

COVID-19 country impact

As of 12 May 2020, Serbia had seen 220 deaths due to COVID-19 and 10,243 cases. A state of emergency was introduced in the country on 15 March, which remained in place until 7 May.

Partnership promotions between retail chains and brands boosted performance in 2019

Numerous examples of cooperation between retail chains and producers were observed during 2019. These typically included competitions, prizes and games, discounts and loyalty programmes, and were seen to have a positive impact on sales.

Category leaders maintain their top places in 2019

There were no changes in the competitive environment in 2019. Procter & Gamble Marketing & Services doo continued to lead sanitary protection (with its Always brand) and nappies/diapers/pants (with its Pampers brand); Essity AB continued to lead retail adult incontinence (with its Tena brand); Beiersdorf doo continued to lead wipes (with its Nivea Baby brand); and DrenikND doo continued to lead retail tissue (with its Perfex brand), despite the media scandal around the player causing pollution to a nearby water source.

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

As tissue and hygiene in Serbia has only been slightly affected by COVID-19, the same overall projections are expected over the forecast period. There are also opportunities based on both 2019 trends seen and recovery strategies for the categories affected.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Tissue and Hygiene in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Serbia?
What are the major brands in Serbia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers better educated about menstrual cups, but towels remain the favoured product

“Pink Tax” becomes a rising issue with mass media coverage

Procter & Gamble Marketing & Services doo continues to lead thanks to ongoing success of Always brand

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Ministry of Health confirms tighter quality controls after chemicals found in nappies in France

Higher expenditure balances out lower birth rate to keep growth steady

Procter & Gamble Marketing & Services doo continues to dominate thanks to ongoing promotions and innovative products

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Moderate/heavy incontinence remains largest category, as those with light incontinence too embarrassed to purchase

Modernisation of distribution channels helps boost sales, but modernisation of image is also needed

Essity AB maintains top place with Tena brand and improved distribution

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Legislations to receive the reimbursement service remain the same

Pharmacies allowed to choose their own best suppliers

Removal of stigma could help more patients feel comfortable about service

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Multi-functional baby wipes dominate overall category, thanks to their wide range of uses

Saturated category of baby wipes balanced by gradual growth in other personal wipes

Beiersdorf doo leads wipes thanks to Nivea brand and product innovations, and private label fares reasonably well

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 41 Retail Sales of Wipes by Category: Value 2014-2019
Table 42 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 44 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 45 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper debate cites health warnings as consumers advised to use moist toilet wipes and bidets instead

Paper towels record highest growth as consumers use them instead of washable cloths

DrenikND doo maintains lead despite environmental pollution scandal

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 47 Retail Sales of Tissue by Category: Value 2014-2019
Table 48 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 50 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 51 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Negative growth seen across all away-from-home tissue categories

AFH adult incontinence supports category as a whole

Establishments typically select cheap and low quality options for AFH tissue products

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers better educated about menstrual cups, but towels remain the favoured product

“Pink Tax” becomes a rising issue with mass media coverage

Procter & Gamble Marketing & Services doo continues to lead thanks to ongoing success of Always brand

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Ministry of Health confirms tighter quality controls after chemicals found in nappies in France

Higher expenditure balances out lower birth rate to keep growth steady

Procter & Gamble Marketing & Services doo continues to dominate thanks to ongoing promotions and innovative products

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Moderate/heavy incontinence remains largest category, as those with light incontinence too embarrassed to purchase

Modernisation of distribution channels helps boost sales, but modernisation of image is also needed

Essity AB maintains top place with Tena brand and improved distribution

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Legislations to receive the reimbursement service remain the same

Pharmacies allowed to choose their own best suppliers

Removal of stigma could help more patients feel comfortable about service

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Multi-functional baby wipes dominate overall category, thanks to their wide range of uses

Saturated category of baby wipes balanced by gradual growth in other personal wipes

Beiersdorf doo leads wipes thanks to Nivea brand and product innovations, and private label fares reasonably well

2020 AND BEYOND