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Learn moreJun 2020
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A large number of products in tissue and hygiene are essential items, thus many have seen little or no impact from COVID-19. These include sanitary protection, nappies/diapers/pants and adult incontinence products, as such items are required on a regular, repeat basis.
As of 12 May 2020, Serbia had seen 220 deaths due to COVID-19 and 10,243 cases. A state of emergency was introduced in the country on 15 March, which remained in place until 7 May.
Numerous examples of cooperation between retail chains and producers were observed during 2019. These typically included competitions, prizes and games, discounts and loyalty programmes, and were seen to have a positive impact on sales.
There were no changes in the competitive environment in 2019. Procter & Gamble Marketing & Services doo continued to lead sanitary protection (with its Always brand) and nappies/diapers/pants (with its Pampers brand); Essity AB continued to lead retail adult incontinence (with its Tena brand); Beiersdorf doo continued to lead wipes (with its Nivea Baby brand); and DrenikND doo continued to lead retail tissue (with its Perfex brand), despite the media scandal around the player causing pollution to a nearby water source.
As tissue and hygiene in Serbia has only been slightly affected by COVID-19, the same overall projections are expected over the forecast period. There are also opportunities based on both 2019 trends seen and recovery strategies for the categories affected.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Serbia for free:
The Tissue and Hygiene in Serbia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.