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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Serbia

41 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Tissue and hygiene in Serbia recorded healthy current value growth during 2017. The growth was notably above the country’s inflation rate, meaning that it was on the positive side in constant value terms as well.

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Retail volume growth of baby wipes slipping into negative territory can be listed as one of the most important trends observed in 2017. Baby wipes accounted for very high shares of overall wipes volume and value sales and this is the case because these products are being used for many different occasions and by most consumers.

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

The international giant Procter & Gamble and domestic player Drenik ND were the two leading manufacturers in Serbian tissue and hygiene in 2017, but the former had a visible advantage; together the two players accounted for more than one third of tissue and hygiene retail value sales in 2017. This was the case despite both of them losing some value share to the competition, which primarily consists of certain producers of premium products, smaller local companies and private label players.

Non-grocery specialists and internet retailing growing

When it comes to distribution channels for tissue and hygiene products, the situation is different compared to most other fmcg industries in the country. Namely, traditional grocery retailers are not dominating here and modern grocery retailers are not growing.

Further growth expected over the forecast period

Tissue and hygiene in Serbia is anticipated to keep posting good results over the forecast period, with positive constant value growth rates predicted for every single year in the 2017-2022 period. Expected continued growth of disposable income and consumer confidence levels will be amongst the major growth drivers.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Tissue and Hygiene in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Serbia?
What are the major brands in Serbia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Serbia

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Serbia

HEADLINES

PROSPECTS

Volume growth of AFH paper towels slows down again in 2017

Growing number of tourists benefits AFH toilet paper

Increase in disposable income level also boosts growth

COMPETITIVE LANDSCAPE

Domestic and regional players in a better position compared to large international companies

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Serbia

HEADLINES

PROSPECTS

Relatively high current value growth present only due to inflation

Economic and political factors negatively influence the category

Disposable pants sees the best performance in 2017

COMPETITIVE LANDSCAPE

Procter & Gamble dominates Serbian nappies/diapers/pants

Almost no products positioned as organic/natural as of 2017

No significant new product launches in 2017

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Serbia

HEADLINES

PROSPECTS

Rx/reimbursement incontinence exists in Serbia, but does not impact retail adult incontinence

Ageing population dictates growing demand for retail adult incontinence

Stigma surrounding usage of adult incontinence products slowly disappearing

COMPETITIVE LANDSCAPE

Essity inherits the leading position in retail adult incontinence from its predecessor SCA Group

Domestic producers remain negligible

No private label lines available

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Serbia

HEADLINES

PROSPECTS

Paper towels performs the best in 2017

Toilet paper remains the most important category within retail tissue

Recycled toilet paper keeps declining

COMPETITIVE LANDSCAPE

Toilet paper brand Paloma leads retail tissue

Perfex brand remains close behind the leader

Mid-priced and premium brands often offered at discounted prices

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2012-2017
Table 38 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 41 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Serbia

HEADLINES

PROSPECTS

No changes in regulations observed

Suppliers regulated by the Law on Public Procurement

CATEGORY DATA

Table 43 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 44 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 45 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 46 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Sanitary Protection in Serbia

HEADLINES

PROSPECTS

Standard towels grows more slowly than slim/thin/ultra-thin towels

Tampons remain relatively unpopular

Pantyliners grow in popularity

COMPETITIVE LANDSCAPE

Procter & Gamble leads sanitary protection in 2017

Domestic presence remains limited

Private label presence growing

CATEGORY DATA

Table 47 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 48 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 50 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 51 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 52 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Serbia

HEADLINES

PROSPECTS

Baby wipes products continue to serve a wide variety of purposes in Serbia

Facial cleansing wipes and baby wipes see the worst performance within personal wipes in 2017

Natural/organic wipes products remain scarce in Serbia

COMPETITIVE LANDSCAPE

Popularity of baby wipes benefits Beiersdorf in Serbia

Private label lines increase their combined share

Marketing activities still at a relatively low level

CATEGORY DATA

Table 53 Retail Sales of Wipes by Category: Value 2012-2017
Table 54 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 56 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 57 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 58 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Serbia

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Serbia

HEADLINES

PROSPECTS

Volume growth of AFH paper towels slows down again in 2017

Growing number of tourists benefits AFH toilet paper

Increase in disposable income level also boosts growth

COMPETITIVE LANDSCAPE

Domestic and regional players in a better position compared to large international companies

CATEGORY DATA

Nappies/Diapers/Pants in Serbia

HEADLINES

PROSPECTS

Relatively high current value growth present only due to inflation

Economic and political factors negatively influence the category

Disposable pants sees the best performance in 2017

COMPETITIVE LANDSCAPE

Procter & Gamble dominates Serbian nappies/diapers/pants

Almost no products positioned as organic/natural as of 2017

No significant new product launches in 2017

CATEGORY DATA

Retail Adult Incontinence in Serbia

HEADLINES

PROSPECTS

Rx/reimbursement incontinence exists in Serbia, but does not impact retail adult incontinence

Ageing population dictates growing demand for retail adult incontinence

Stigma surrounding usage of adult incontinence products slowly disappearing

COMPETITIVE LANDSCAPE

Essity inherits the leading position in retail adult incontinence from its predecessor SCA Group

Domestic producers remain negligible

No private label lines available

CATEGORY DATA

Retail Tissue in Serbia

HEADLINES

PROSPECTS

Paper towels performs the best in 2017

Toilet paper remains the most important category within retail tissue

Recycled toilet paper keeps declining

COMPETITIVE LANDSCAPE

Toilet paper brand Paloma leads retail tissue

Perfex brand remains close behind the leader

Mid-priced and premium brands often offered at discounted prices

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Serbia

HEADLINES

PROSPECTS

No changes in regulations observed

Suppliers regulated by the Law on Public Procurement

CATEGORY DATA

Sanitary Protection in Serbia

HEADLINES

PROSPECTS

Standard towels grows more slowly than slim/thin/ultra-thin towels

Tampons remain relatively unpopular