The high inflationary context in 2022 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels. Moreover, high poverty rates limit the purchase of products considered non-essential such as pantyliners, wet wipes or adult incontinence products.
A significant proportion of domestic demand for toilet paper and hygiene products in Honduras is supplied by imports. In 2022, the international market for both virgin and recycled paper pulp experienced significant shortages, affecting production costs, which were reflected in higher average retail prices.
In March 2022, the Ministry of Health (SESAL), reported that Honduras reached 11 million doses of vaccines against COVID-19, in a country with about 10 million inhabitants.
The Honduran economy has an important dependence on agriculture, a sector that was particularly affected by the crisis unleashed by Russia’s invasion of Ukraine. According to figures from the National Federation of Farmers and Ranchers of Honduras (FENAGH), about 52% of fertiliser import volumes come from Russia.
In 2022, frequent social protests and road blockades as a result of widespread discontent over the fragility of the Honduran economy and growing inflationary pressures, led to shortages of products to supermarkets, small local grocers and popular markets.
Over the forecast period, moderate growth in the volume sales of tissue and hygiene products is expected in Honduras. Economic development is expected to continue to be one of the great challenges faced by the country, with GDP growth of 3.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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