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Learn moreJun 2020
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The impact of COVID-19 is differing across the various categories in tissue and hygiene in New Zealand. Some have been largely unaffected, for example sanitary protection, others such as retail tissue are seeing stronger growth and others are like AFH tissue are declining.
As of 10 May 2020, New Zealand had seen around 21 deaths due to COVID-19 and 1,500 cases. Stage 4 lockdown was announced on 25 March, with all businesses except essential services closed and stay-at-home orders in place except for exercising, shopping for groceries or going out for medical services.
In tissue and hygiene, brand manufacturers across all categories continued to focus on innovation in 2019, with a large number of products positioned in the sustainable/green segment in this year. Sustainability concerns among consumers had become a major factor in their purchasing decisions in tissue and hygiene in 2019, driven by government regulatory pressure and consumers’ desire to protect the unique, natural environment of New Zealand.
The multinationals Asaleo Care and Kimberly-Clark New Zealand continued to dominate the market, accounting for more than 50% of overall retail value sales in tissue and hygiene between them in 2019. Asaleo Care and Kimberly-Clark New Zealand are present across numerous categories in tissue and hygiene, and are both benefiting from the double-digit current value growth being recorded in retail adult incontinence.
Tissue and hygiene in New Zealand is currently expected to record positive CAGRs over the forecast period, albeit at only marginally positive rates, particularly for AFH products. While any fluctuations in growth rates expected to be seen in 2020 will likely be offset by the 2021 performances, for example in retail tissue, AFH tissue will not be able to make up over the rest of the forecast period the loss of sales it will experience in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:
The Tissue and Hygiene in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.