Tissue and Hygiene in Thailand
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Thailand
Further growth momentum for AFH adult incontinence in 2022
Reopening of Thailand and return of tourism positively impact demand for away-from-home tissue in 2022
Major retail players also dominate the AFH competitive environment
Strong growth momentum for AFH adult incontinence driven by ageing society
Strong recovery for away-from-home tissue in line with boost to inbound tourism and general mobility among local population
Government aims to add value to local tourism industry
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Thailand
Ongoing strong retail volume growth driven by increasingly ageing society
Light adult continence continues to gain ground in Thailand
Dominant player DSG International continues to gain share
Further strong growth for category due to expanding target audience
Light incontinence to become most popular, attracting younger and more mobile consumers as awareness continues to grow
Increasing use of organic products
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Thailand
Overall demand continues to be driven by disposable pants as birth rate further declines
Rising unit prices encourage consumers to move online or wait for attractive sales promotions
Highly consolidated competitive landscape dominated by Unicharm
Further fall in birth rate will encourage producers to consider expanding and upgrading portfolios
Disposable pants will drive overall category growth in Thailand
Sustainable trend likely to encourage further exploration of organic and natural materials
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Thailand
Controlled prices of essential sanitary protection in Thailand ensure consistent demand
Sustainability concerns drive demand for alternative solutions
Unicharm retains convincing leadership with wide product portfolio and innovation
Further strong demand with players focusing on comfort, efficacy and odour control
Alternative solutions to traditional sanitary protection likely to gain further ground
Sustainable options to be explored by producers to reduce environmental impact
Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 40 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Thailand
Category continues to be driven by baby wipes and general purpose wipes
Innovation within wipes to offer parents cooling solution to address fever
Unicharm and Lison Vision retain comfortable leadership of wipes
Solid demand for wipes in the coming years, as urban consumers value convenience and versatility
Sustainability concerns to encourage further innovation and development
Wipes likely to remain underdeveloped in Thailand with limited opportunities for segmentation
Table 45 Retail Sales of Wipes by Category: Value 2017-2022
Table 46 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 48 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 49 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Thailand
Solid demand for multipurpose toilet paper, but urban consumers continue to purchase paper towels for kitchen use
Further positive for facial tissues offering versatility
Kimberly-Clark remains clear leader in consolidated competitive landscape
Positive performance predicted, primarily driven by toilet paper
Sustainability concerns offer growth potential for recycled retail tissue
Table 51 Retail Sales of Tissue by Category: Value 2017-2022
Table 52 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 54 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 55 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027