Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Latvia

44 pages, Mar 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Strong value growth for tissue and hygiene in 2017

Tissue and hygiene in 2017 witnessed positive benefits of overall economic growth, which allowed for increases in customer spending for HoReCa, professional cleaning services, private hygiene and baby products. This spending fuelled demand for tissue and hygiene products, which experienced stable volume and value growth in all categories.

Overall economic growth allows for higher spending

Tissue and hygiene in 2017 was defined by growing disposable incomes and a positive economic outlook, which allowed for greater spending on non-essential items for convenience and comfort. As consumers enjoyed a reduced amount of laundry, which the use of retail tissue and hygiene allows, a willingness to pay for increased volume, quality and functionality of these products also increases.

Rising private label in competitive environment

The four biggest players dominated overall value share of tissue and hygiene. However, in most retail product groups, competition remained very strong as consumers saw little difference between the offered brands and purchases were mostly driven by price promotions or superior shelf space.

Larger format shopping

As local consumers increasingly prefer to do weekly shopping in large shopping centres, distribution of tissue and hygiene products is also gradually moving towards large format stores. Toilet paper, paper towels and boxed facial tissues, as well as diapers in large packages, witnessed a movement towards hypermarkets and Drogas outlets located in the largest shopping centres.

Riding the wave of growth

Tissue and hygiene is expected to record low but stable value growth at constant 2017 prices over the forecast period. However, this depends on overall economic development as many products and brands are perceived as luxury.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tissue and Hygiene in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Latvia?
What are the major brands in Latvia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Latvia

EXECUTIVE SUMMARY

Strong value growth for tissue and hygiene in 2017

Overall economic growth allows for higher spending

Rising private label in competitive environment

Larger format shopping

Riding the wave of growth

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Latvia

HEADLINES

PROSPECTS

Growth for away-from-home tissue and hygiene

Economic changes are threat to growth

Tourism stimulates growth of away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Essity leads sales

Eco trends impact the public procurement of AFH tissue and hygiene

Strongest performers

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Latvia

HEADLINES

PROSPECTS

Declining population limits growth

Growth for disposable pants

Continuation of trends, new launches and online sales

COMPETITIVE LANDSCAPE

Leaders maintain their positions

Private label holds low but stable value share

Bella Baby Happy by TZMO Latvia records highest growth

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Latvia

HEADLINES

PROSPECTS

Stable growth for retail tissue

Convenience trend and rising affluence stimulates growth

Price-based promotions remain widespread

COMPETITIVE LANDSCAPE

International players continue to lead

Private label holds strong position in retail tissue

Sustainability in retail tissue

CATEGORY DATA

Table 31 Retail Sales of Tissue by Category: Value 2012-2017
Table 32 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 35 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Latvia

HEADLINES

PROSPECTS

A positive performance for sanitary protection

Safety and comfort drives performance

Ecological trends slow to gain ground

COMPETITIVE LANDSCAPE

International players dominate

Private label present in sanitary protection

Consumption trends

CATEGORY DATA

Table 37 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Latvia

HEADLINES

PROSPECTS

Positive development over forecast period

A negative performance for home care wipes

Growing demand for personal wipes

COMPETITIVE LANDSCAPE

International companies define wipes

Private label holds high value share

New launches in wipes

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Latvia

HEADLINES

PROSPECTS

Positive performance expected for forecast period

Adult incontinence sensitive to the economic situation

Room for further education and increasing awareness

COMPETITIVE LANDSCAPE

Leading players retain their positions

Growing consumer awareness increases demand for adult incontinence

Product diversification

CATEGORY DATA

Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Latvia

HEADLINES

PROSPECTS

Untapped market potential

High barriers and low competition

CATEGORY DATA

Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Strong value growth for tissue and hygiene in 2017

Overall economic growth allows for higher spending

Rising private label in competitive environment

Larger format shopping

Riding the wave of growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Latvia

EXECUTIVE SUMMARY

Strong value growth for tissue and hygiene in 2017

Overall economic growth allows for higher spending

Rising private label in competitive environment

Larger format shopping

Riding the wave of growth

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Latvia

HEADLINES

PROSPECTS

Growth for away-from-home tissue and hygiene

Economic changes are threat to growth

Tourism stimulates growth of away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Essity leads sales

Eco trends impact the public procurement of AFH tissue and hygiene

Strongest performers

CATEGORY DATA

Nappies/Diapers/Pants in Latvia

HEADLINES

PROSPECTS

Declining population limits growth

Growth for disposable pants

Continuation of trends, new launches and online sales

COMPETITIVE LANDSCAPE

Leaders maintain their positions

Private label holds low but stable value share

Bella Baby Happy by TZMO Latvia records highest growth

CATEGORY DATA

Retail Tissue in Latvia

HEADLINES

PROSPECTS

Stable growth for retail tissue

Convenience trend and rising affluence stimulates growth

Price-based promotions remain widespread

COMPETITIVE LANDSCAPE

International players continue to lead

Private label holds strong position in retail tissue

Sustainability in retail tissue

CATEGORY DATA

Sanitary Protection in Latvia

HEADLINES

PROSPECTS

A positive performance for sanitary protection

Safety and comfort drives performance

Ecological trends slow to gain ground

COMPETITIVE LANDSCAPE

International players dominate

Private label present in sanitary protection

Consumption trends

CATEGORY DATA

Wipes in Latvia

HEADLINES

PROSPECTS

Positive development over forecast period

A negative performance for home care wipes

Growing demand for personal wipes

COMPETITIVE LANDSCAPE

International companies define wipes

Private label holds high value share