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Learn moreJun 2020
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Tissue and hygiene saw little impact from COVID-19, as the products covered are essential items which require repeat purchases on a regular basis. For example, sanitary protection, nappies/diapers/pants and retail and rx/reimbursement adult incontinence products are driven by population statistics as opposed to buying trends per se.
As of 12 May 2020, Latvia had seen 18 deaths due to COVID-19 and 950 cases. The government declared a state of emergency from 13 March to 14 April, which saw the introduction of a number of restrictions and prohibitions.
In 2019, tissue and hygiene significantly benefited from economic growth in Latvia, as consumers had stronger purchasing power. This had a positive effect on value sales and premiumisation trends were seen across multiple categories.
There were few changes in the competitive environment in 2019. Category leaders were able to maintain their leadership and their shares remained mostly unchanged.
As no particularly significant changes have been noted from the influence of COVID-19 in tissue and hygiene in Latvia, future projections have not changed beyond small variances. Products in this category are typically essential items requiring regular, repeat purchases, thus they generally remain stable.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Latvia for free:
The Tissue and Hygiene in Latvia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.