Tissue and Hygiene in Taiwan
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Taiwan
Away-from-home tissue and hygiene returns to positive value growth due to revenge shopping and domestic travel
AFH retail tissue registers the highest value share and fastest growth in 2022
Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan
Ongoing upward trend for AFH tissue and hygiene over the forecast period
International brands characterise AFH tissue and hygiene over the forecast period
Local governments benefit from steady demand in AFH tissue and hygiene
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Taiwan
The category sees moderate increase in 2022 due to expanding consumer groups and rising demand
The gap between Vinda Taiwan Ltd and United Charm Co Ltd continues to narrow
Light adult incontinence registers higher growth than moderate/heavy products in 2022
Retail adult incontinence maintains strong growth rate over the forecast period
International brands retain outright lead due to stronger entry barriers in retail adult incontinence
Retail e-commerce posts faster growth via aggressive promotion of retail e-commerce
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Taiwan
Moderate increase in nappies/diapers/pants due to rising consumption of disposable pants and rising unit prices in 2022
Retail e-commerce witnesses greater increases, while Costco also registers faster growth
United Charm replaces Procter & Gamble as the new category leader in nappies/diapers/pants in 2022
Nappies/diapers maintains solid growth rate over the forecast period
International players continue characterising nappies/diapers/pants over the forecast period
Diversified marketing campaigns prove efficient in penetrating the local market
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Taiwan
Moderate value sales growth for sanitary protection due to rising costs and inflationary spikes
Slim/thin/ultra-slim towels with wings remains a major battlefield in sanitary protection
United Charm continues to strengthen its leading position in Taiwan in 2022
Sanitary protection maintains steady growth over the forecast period
International brands continue to characterise sanitary protection in Taiwan
Retail e-commerce gains traction consolidating its sales performance
Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 40 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Taiwan
Wipes registers faster growth rate in 2022 due to habits that persist from the height of the pandemic
Home care wipes and floor cleaning systems post moderate growth due to steady sales performance of outright leader in this category, Farcent
Moist toilet wipes maintains highest growth rate in wipes in 2022
Wipes maintains moderate growth rate throughout the forecast period
International brands focus on premium products
Retail e-commerce demonstrates its specific strength via group purchasing
Table 45 Retail Sales of Wipes by Category: Value 2017-2022
Table 46 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 48 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 49 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Taiwan
Retail tissue value sales grow at a higher rate in 2022 than in the previous year due to inflationary spikes, rising costs and revenge consumption
Local company Yuen Foong Yu gains momentum due to continuous product launches in 2022
Paper towels remains the most dynamic category in retail tissue
Retail tissue maintains steady growth rate over the forecast period
Retail tissue is equally characterised by international and domestic players
Retail e-commerce registers strong growth in the wake of the pandemic
Table 51 Retail Sales of Tissue by Category: Value 2017-2022
Table 52 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 54 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 55 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027