Tissue and hygiene in Taiwan posted faster value growth in 2018 than in 2017. Growth is expected to remain positive, although most categories are seeing a degree of saturation.
Given the near-saturated market in Taiwan, manufacturers and distributors have endeavoured to launch more innovative products to drive value growth, rather than volume growth. These efforts have included price segmentation to attract consumers with greater purchasing power, such as introducing premium made-in-Japan nappies/diapers/pants, launching towels integrating organic cotton in various formats, developing new formats and usages in wipes, along with emphasising stronger absorbency and eye-catching packaging designs in retail tissue.
Kimberly-Clark Taiwan retained its clear leading position in sales of tissue and hygiene in Taiwan in 2018, thanks to its wide-ranging product portfolio spanning almost all categories, its long-established brand profile among Taiwanese consumers, and its aggressive marketing campaigns across all channels. Second-placed United Charm Co appeals to consumers who are loyal to Japanese brands, and has benefited from its consistent investment in adult incontinence, sanitary protection and nappies/diapers/pants, in particular.
Hypermarkets and supermarkets led distribution of tissue and hygiene in 2018. Taiwanese consumers still prefer these two channels for purchasing daily necessities, owing to their one-stop shopping convenience.
Tissue and hygiene in Taiwan is projected to witness slower value growth over 2018-2013, largely owing to increasing market maturity. A key factor driving growth will continue to be constant new product launches.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:
The Tissue and Hygiene in Taiwan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.