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Learn moreJun 2020
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The impact of COVID-19 has been slightly positive for retail sales of tissue and hygiene in Slovakia in 2020, initially driven by stockpiling and further supported by stay-at-home policies. Retail tissue products are generally regarded as basic, essential items and with consumers spending more time at home and not in cafés or the work environment, there is increased demand for these products.
As of 13 May 2020, Slovakia had seen 27 deaths due to COVID-19 and 1,469 cases. The government introduced border controls from 13 March.
The premiumisation trend gained importance in tissue and hygiene in 2019, with added-value features, including strong absorption, kindness to the skin, convenience, long-lasting freshness and pleasant fragrances, increasingly popular, especially in sanitary protection, nappies/diapers/pants and toilet paper. Higher-quality products, such as 3- or 4-ply toilet paper and facial tissues, were also more demanded by consumers in 2019.
Procter & Gamble maintained its lead in 2019, largely thanks to its Pampers brand of nappies/diapers and its sanitary protection brands, Always, Tampax, Naturella, and Discreet. However, whilst continuing to have a significant lead over its competitors, the company witnessed further share decline in tissue and hygiene in 2019 due to limited product development and the rising popularity of premium products, which are often lacking in the company’s product portfolio.
Tissue and hygiene in Slovakia is expected to record stronger current value sales growth over the forecast period than that seen during the review period. Consumers’ greater focus on preventative health is expected to continue over the forecast period and will benefit products such as retail tissue and antibacterial wipes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.