Executive Summary

Mar 2019
Stable growth for tissue and hygiene continues

Driven by increasing purchasing power and the declining unemployment rate, retail tissue and hygiene current value sales recorded good growth in 2018, at a similar pace to that in 2017. In addition, the growing inflation rate helped drive average unit prices in most categories, further helping increase sales in 2018.

Premiumisation and innovation trends seen across all categories

In light of rising incomes, increasing demand for convenience, and growing awareness of product composition, more and more consumers are willing to pay extra for added benefits such as organic quality, a probiotic component, herbal content or eco-friendly materials. The preference for higher-quality 4-ply and 5-ply as well as recycled toilet paper was seen over the review period.

No changes observed among the leading players

There was no change among the leading players in 2018. Procter & Gamble spol sro, Tesco Stores SR as and dm-Drogerie Markt sro retained the top positions in tissue and hygiene in 2018, although each witnessed a slight decline in value share due to stronger product development and marketing activities by their competitors.

Internet retailing posts dynamic growth

Although fmcg account only for a small share of overall internet retailing sales in Slovakia, they are recording the most dynamic growth. The popularity of internet retailing is growing as consumer access to the internet increases, and as the number of internet retailers offering a broad product range rises.

Positive growth anticipated over the forecast period

Population growth in Slovakia, albeit at a slower rate, is expected to drive volume sales of retail tissue and hygiene over the forecast period. There are good prospects for adult incontinence in Slovakia due to the ageing population and the slowly disappearing stigma associated with the issue.

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Tissue and Hygiene in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Tissue and Hygiene in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Slovakia?
  • What are the major brands in Slovakia?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

Stable growth for tissue and hygiene continues
Premiumisation and innovation trends seen across all categories
No changes observed among the leading players
Internet retailing posts dynamic growth
Positive growth anticipated over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Slovakia

HEADLINES

PROSPECTS

Strong economic confidence and inbound tourism drive away-from-home tissue and hygiene sales
AFH boxed facial tissues, napkins and adult incontinence perform best in 2018
The performance of away-from-home tissue and hygiene is expected to be good

COMPETITIVE LANDSCAPE

International manufacturers lead away-from-home tissue and hygiene
Local producers are underrepresented
The main three players hold the lion’s share of away-from-home tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Slovakia

HEADLINES

PROSPECTS

Positive birth rates over 2016-2018 support sales
Disposable pants gains ground
Demand for additional qualities in nappies/diapers/pants rises

COMPETITIVE LANDSCAPE

Procter & Gamble maintains its leading position
Private label holds a significant position

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Slovakia

HEADLINES

PROSPECTS

Consumer awareness of incontinence grows
Demographics are expected to ensure growth
Stable unit prices are expected during the forecast period

COMPETITIVE LANDSCAPE

Essity continues to lead
The presence in multiple distribution channels is important for players
Lack of competition hinders faster growth

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Slovakia

HEADLINES

PROSPECTS

Retail tissue posts stable growth in 2018
Focus on innovation to spur further growth
Good growth is projected over the forecast period

COMPETITIVE LANDSCAPE

SHP Harmanec maintains its leading position in 2018
Product innovation is important in tackling competition
Private label has a strong presence in retail tissue

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2013-2018
Table 43 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 46 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Rx/Reimbursement Adult Incontinence in Slovakia

HEADLINES

PROSPECTS

Rx/reimbursement sales account for a significant portion of adult incontinence
Access to incontinence products on prescription improves
Continued growth of Rx/reimbursement adult incontinence is expected

CATEGORY DATA

Table 48 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 49 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 50 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 51 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

Sanitary Protection in Slovakia

HEADLINES

PROSPECTS

Tampons and pantyliners post the most dynamic growth
Demand for innovation and sustainability grows
Long-term challenges faced by sanitary protection products

COMPETITIVE LANDSCAPE

International companies lead sales
Top brands lose slight share to small brands
Private label holds a small share

CATEGORY DATA

Table 52 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 53 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 54 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 55 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 56 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 57 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 58 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Slovakia

HEADLINES

PROSPECTS

Wipes continues its dynamic development
Demand rises for natural and eco-friendly products
Moist toilet wipes sees the most dynamic growth

COMPETITIVE LANDSCAPE

Procter & Gamble and Beiersdorf Slovakia continue to lead
Private label increases its value share
The presence of domestic players is limited

CATEGORY DATA

Table 59 Retail Sales of Wipes by Category: Value 2013-2018
Table 60 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 62 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 63 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 64 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023