Driven by increasing purchasing power and the declining unemployment rate, retail tissue and hygiene current value sales recorded good growth in 2018, at a similar pace to that in 2017. In addition, the growing inflation rate helped drive average unit prices in most categories, further helping increase sales in 2018.
In light of rising incomes, increasing demand for convenience, and growing awareness of product composition, more and more consumers are willing to pay extra for added benefits such as organic quality, a probiotic component, herbal content or eco-friendly materials. The preference for higher-quality 4-ply and 5-ply as well as recycled toilet paper was seen over the review period.
There was no change among the leading players in 2018. Procter & Gamble spol sro, Tesco Stores SR as and dm-Drogerie Markt sro retained the top positions in tissue and hygiene in 2018, although each witnessed a slight decline in value share due to stronger product development and marketing activities by their competitors.
Although fmcg account only for a small share of overall internet retailing sales in Slovakia, they are recording the most dynamic growth. The popularity of internet retailing is growing as consumer access to the internet increases, and as the number of internet retailers offering a broad product range rises.
Population growth in Slovakia, albeit at a slower rate, is expected to drive volume sales of retail tissue and hygiene over the forecast period. There are good prospects for adult incontinence in Slovakia due to the ageing population and the slowly disappearing stigma associated with the issue.
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This industry report originates from Passport, our Tissue and Hygiene market research database.