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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovakia

45 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales of tissue and hygiene continue to rise

Driven by the economic improvement in the country, sales of tissue and hygiene recorded stable growth in 2017. Increasing consumer incomes, the declining unemployment rate and low inflation created favourable conditions for consumers to increase their spending.

Private label strong in retail tissue and hygiene

The wide product portfolios of private label producers in retail tissue and hygiene and their well-distributed outlets across the country led to strong sales figures for private label. In these outlets, consumers can often find all the products needed for their households, as well as frequent price discounts.

Procter & Gamble leads tissue and hygiene

The world-known international manufacturer, Procter & Gamble, has achieved great success in tissue and hygiene, being significantly ahead of its competitors. The company offers a wide product portfolio in retail hygiene, while it is absent in retail tissue.

Health and beauty specialist retailers records a strong performance

Within retail channels, health and beauty specialist retailers ranked among the most successful channels in 2017, especially in adult incontinence. Its wide product offerings and well-distributed network of outlets were the main factors from which the channel benefited.

Positive prospects for tissue and hygiene

Tissue and hygiene is expected to continue to record constant retail value growth over the forecast period. The main trend of growing interest in products of greater quality is predicted to last, supported by the increasing purchasing power of consumers over the forecast period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Tissue and Hygiene in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovakia?
What are the major brands in Slovakia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

Sales of tissue and hygiene continue to rise

Private label strong in retail tissue and hygiene

Procter & Gamble leads tissue and hygiene

Health and beauty specialist retailers records a strong performance

Positive prospects for tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Slovakia

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene continues to grow

Strong performance of AFH wipers and AFH toilet paper

Further growth of away-from-home tissue and hygiene expected

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene led by international producers

The domestic producer, SHP Harmanec, is able to compete with the main players

The main three players hold the lion’s share of away-from-home tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Slovakia

HEADLINES

PROSPECTS

Value sales of nappies/diapers/pants record healthy growth

Cloth alternatives to nappies/diapers/pants more popular

Limited growth expected

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Private label follows Procter & Gamble

More cloth diapers are introduced

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Slovakia

HEADLINES

PROSPECTS

Slovak consumers seek higher quality

Toilet paper to remain the largest category

Retail tissue to continue to grow

COMPETITIVE LANDSCAPE

Wide range of brands available

Metsa Tissue highly active in new product development

Private label holds a strong presence in retail tissue

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2012-2017
Table 37 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 40 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Slovakia

HEADLINES

PROSPECTS

Sanitary protection continues to record slow growth

Digital tampons dominate

Weak growth expected

COMPETITIVE LANDSCAPE

Strong performance of Procter & Gamble

Two international companies follow Procter & Gamble

Private label loses share marginally

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Slovakia

HEADLINES

PROSPECTS

Personal wipes become more popular

Baby wipes remains the largest category

Positive prospects for wipes

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Beiersdorf Slovakia holds second place

Weak performance by domestic producers

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Slovakia

HEADLINES

PROSPECTS

Retail adult incontinence records healthy growth

Greater consumer awareness of incontinence

Further growth expected

COMPETITIVE LANDSCAPE

Narrow competitive landscape

Essity leads retail adult incontinence

Two companies share second place

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Slovakia

HEADLINES

PROSPECTS

Rx/Reimbursement adult incontinence significantly larger than retail sales

New legislative framework regarding incontinence takes effect in 2017

Continuing growth of Rx/reimbursement adult incontinence expected

CATEGORY DATA

Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

Sales of tissue and hygiene continue to rise

Private label strong in retail tissue and hygiene

Procter & Gamble leads tissue and hygiene

Health and beauty specialist retailers records a strong performance

Positive prospects for tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

Sales of tissue and hygiene continue to rise

Private label strong in retail tissue and hygiene

Procter & Gamble leads tissue and hygiene

Health and beauty specialist retailers records a strong performance

Positive prospects for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Slovakia

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene continues to grow

Strong performance of AFH wipers and AFH toilet paper

Further growth of away-from-home tissue and hygiene expected

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene led by international producers

The domestic producer, SHP Harmanec, is able to compete with the main players

The main three players hold the lion’s share of away-from-home tissue and hygiene

CATEGORY DATA

Nappies/Diapers/Pants in Slovakia

HEADLINES

PROSPECTS

Value sales of nappies/diapers/pants record healthy growth

Cloth alternatives to nappies/diapers/pants more popular

Limited growth expected

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Private label follows Procter & Gamble

More cloth diapers are introduced

CATEGORY DATA

Retail Tissue in Slovakia

HEADLINES

PROSPECTS

Slovak consumers seek higher quality

Toilet paper to remain the largest category

Retail tissue to continue to grow

COMPETITIVE LANDSCAPE

Wide range of brands available

Metsa Tissue highly active in new product development

Private label holds a strong presence in retail tissue

CATEGORY DATA

Sanitary Protection in Slovakia

HEADLINES

PROSPECTS

Sanitary protection continues to record slow growth

Digital tampons dominate

Weak growth expected

COMPETITIVE LANDSCAPE

Strong performance of Procter & Gamble

Two international companies follow Procter & Gamble

Private label loses share marginally

CATEGORY DATA

Wipes in Slovakia

HEADLINES

PROSPECTS

Personal wipes become more popular

Baby wipes remains the largest category

Positive prospects for wipes

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Beiersdorf Slovakia holds second place