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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovakia

Jun 2020

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Executive Summary

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COVID-19 impact on tissue and hygiene

The impact of COVID-19 has been slightly positive for retail sales of tissue and hygiene in Slovakia in 2020, initially driven by stockpiling and further supported by stay-at-home policies. Retail tissue products are generally regarded as basic, essential items and with consumers spending more time at home and not in cafés or the work environment, there is increased demand for these products.

COVID-19 country impact

As of 13 May 2020, Slovakia had seen 27 deaths due to COVID-19 and 1,469 cases. The government introduced border controls from 13 March.

Premiumisation trend gains importance in 2019

The premiumisation trend gained importance in tissue and hygiene in 2019, with added-value features, including strong absorption, kindness to the skin, convenience, long-lasting freshness and pleasant fragrances, increasingly popular, especially in sanitary protection, nappies/diapers/pants and toilet paper. Higher-quality products, such as 3- or 4-ply toilet paper and facial tissues, were also more demanded by consumers in 2019.

Procter & Gamble leads despite losing further share in 2019

Procter & Gamble maintained its lead in 2019, largely thanks to its Pampers brand of nappies/diapers and its sanitary protection brands, Always, Tampax, Naturella, and Discreet. However, whilst continuing to have a significant lead over its competitors, the company witnessed further share decline in tissue and hygiene in 2019 due to limited product development and the rising popularity of premium products, which are often lacking in the company’s product portfolio.

Focus on preventative health and shift in consumer demand expected

Tissue and hygiene in Slovakia is expected to record stronger current value sales growth over the forecast period than that seen during the review period. Consumers’ greater focus on preventative health is expected to continue over the forecast period and will benefit products such as retail tissue and antibacterial wipes.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Tissue and Hygiene in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovakia?
What are the major brands in Slovakia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation trend gains importance in 2019

Procter & Gamble leads despite losing further share in 2019

Focus on preventative health and shift in consumer demand expected

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation and unit price increase in 2019

Sanitary protection faces long-term challenges

International companies lead sales

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Focus on environmentally-friendly products and larger pack sizes in 2019

Dynamic growth of e-commerce

Procter & Gamble leads, whilst private label holds a significant share

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and growing awareness of incontinence support sales

First operation to treat incontinence in 2019

Essity continues to lead in a narrow competitive landscape

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and improving product awareness support sales in 2019

Majority of adult incontinence products fall under Rx/reimbursement adult incontinence

Leading players also significant in retail landscape

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising demand for premium and eco-friendly wipes in 2019

Baby wipes dominate, whilst moist toilet wipes record dynamic growth

Procter & Gamble and Beiersdorf Slovakia lead a highly fragmented category

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2014-2019
Table 43 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 45 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 46 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economic conditions encourage premiumisation in 2019

Sales of paper towels driven by new product development and promotions

Domestic manufacturer SHP Harmanec leads a category with a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2014-2019
Table 49 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 51 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 52 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving economic conditions support growth of AFH tissue and hygiene in 2019

Wide variety of use benefits AFH boxed facial tissues

Essity AB and Metsa Tissue remain major players in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation trend gains importance in 2019

Procter & Gamble leads despite losing further share in 2019

Focus on preventative health and shift in consumer demand expected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation trend gains importance in 2019

Procter & Gamble leads despite losing further share in 2019

Focus on preventative health and shift in consumer demand expected

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation and unit price increase in 2019

Sanitary protection faces long-term challenges

International companies lead sales

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Focus on environmentally-friendly products and larger pack sizes in 2019

Dynamic growth of e-commerce

Procter & Gamble leads, whilst private label holds a significant share

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and growing awareness of incontinence support sales

First operation to treat incontinence in 2019

Essity continues to lead in a narrow competitive landscape

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and improving product awareness support sales in 2019

Majority of adult incontinence products fall under Rx/reimbursement adult incontinence

Leading players also significant in retail landscape

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in Slovakia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising demand for premium and eco-friendly wipes in 2019

Baby wipes dominate, whilst moist toilet wipes record dynamic growth

Procter & Gamble and Beiersdorf Slovakia lead a highly fragmented category

2020 AND BEYOND