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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovakia

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

Due to the outbreak of COVID-19 in 2020, tissue and hygiene recorded increased value growth compared to 2019, with the virus having a different impact across product areas. In response to the outbreak of the virus, a lockdown was implemented in Slovakia from 11 March 2020.

COVID-19 country impact

The government introduced border controls from 13 March. People were advised to avoid social contact where possible and limit visiting family and friends.

Company response

Due to the outbreak of COVID-19, consumers were keen to limit their time spent in retailers and were therefore not very interested in browsing new brand offerings. Instead, consumers purchased well-known brand names that they had a previous positive experience with.

Retailing shift

Many consumers avoided visiting health institutions during 2020, through fear of being infected with COVID-19. Therefore, growing importance of personal hygiene purchased at retail stores was seen, especially within small retail outlets such as independent small grocers.

What next for tissue and hygiene?

Consumers are expected to remain wary of COVID-19 throughout 2021, which will lead to growth in AFH tissue improving from 2022. This improvement will be aligned to the return of tourism, travel and the opening of public facilities, including foodservice establishments and hotels.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Tissue and Hygiene in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovakia?
What are the major brands in Slovakia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2028
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales, however, migration to cheaper goods dampens value sales

International players continue to lead sales throughout the pandemic

Product launches align to comfort and fit, while menstrual cups become rising competition

RECOVERY AND OPPORTUNITIES

Growth remains stable, as eco-friendly options shape new product developments

The ageing population impacts growth, with a decreasing number of women stifling sales

Following a migration to online shopping during 2020, share in e-commerce rises

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales, as consumers are keen to have essential items at home

Disposable pants drive growth, offering consumers convenience

Procter & Gamble leads, while private label holds a significant share

RECOVERY AND OPPORTUNITIES

Value sales remain positive as low birth rates challenge volume sales

Environmentally-friendly products shape product development over the forecast

Opportunity for e-commerce to grow following the outbreak of COVID-19

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales, as light adult incontinent products drive growth

Knowledge sharing and information about adult incontinence boosts sales

Essity retains its lead as product launches focus on light incontinence and pantyliners

RECOVERY AND OPPORTUNITIES

Adult incontinence is a common illness in Slovakia, boosting sales

The ageing population and growing male audience supports sales over the forecast period

Opportunity for private label to gain ground across the forecast period

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Slovakia

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 creates short term difficulties for some consumers

Health insurance companies support growth for moderate and heavy incontinence

RECOVERY AND OPPORTUNITIES

The ageing population supports growth across the forecast period

Preventative measures and surgery challenge future growth for the landscape

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales as heightened interest in hygiene drives growth

Launches include new items for household cleaning, with greater absorption

Procter & Gamble and Beiersdorf Slovakia lead a highly fragmented landscape

RECOVERY AND OPPORTUNITY

Positive growth as consumers appreciate hygienic solutions and convenience

Eco-friendly options shape product launches across the forecast period

Baby wipes dominate sales as moist toilet wipes drive growth

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2015-2020
Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and home seclusion boosts growth for retail tissue throughout 2020

Paper towels record high levels of growth, benefiting from its multipurpose quality

Domestic manufacturer SHP Harmanec leads, while private label has a strong presence

RECOVERY AND OPPORTUNITY

Growth remains positive, with the landscape having room for innovation

Sales of paper towels drive growth while paper tableware struggles

Ongoing innovation and the interest in sustainability shapes the landscape

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2015-2020
Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Sales of away-from-home tissue decline as COVID-19 leads to home seclusion

Rising hospitalisation boosts growth for away-from-home hygiene

Hospitals/healthcare receive a boost while sales through horeca decline

RECOVERY AND OPPORTUNITIES

Return to growth from 2022, as the country recovers from the outbreak of COVID-19

Ongoing hygiene concerns support growth for AFH tissues

A wide variety of uses benefits AFH boxed facial tissues over the coming years

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales, however, migration to cheaper goods dampens value sales

International players continue to lead sales throughout the pandemic

Product launches align to comfort and fit, while menstrual cups become rising competition

RECOVERY AND OPPORTUNITIES

Growth remains stable, as eco-friendly options shape new product developments

The ageing population impacts growth, with a decreasing number of women stifling sales

Following a migration to online shopping during 2020, share in e-commerce rises

CATEGORY DATA

Nappies/Diapers/Pants in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales, as consumers are keen to have essential items at home

Disposable pants drive growth, offering consumers convenience

Procter & Gamble leads, while private label holds a significant share

RECOVERY AND OPPORTUNITIES

Value sales remain positive as low birth rates challenge volume sales

Environmentally-friendly products shape product development over the forecast

Opportunity for e-commerce to grow following the outbreak of COVID-19

CATEGORY DATA

Retail Adult Incontinence in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales, as light adult incontinent products drive growth

Knowledge sharing and information about adult incontinence boosts sales

Essity retains its lead as product launches focus on light incontinence and pantyliners

RECOVERY AND OPPORTUNITIES

Adult incontinence is a common illness in Slovakia, boosting sales

The ageing population and growing male audience supports sales over the forecast period

Opportunity for private label to gain ground across the forecast period

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Slovakia

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 creates short term difficulties for some consumers

Health insurance companies support growth for moderate and heavy incontinence

RECOVERY AND OPPORTUNITIES

The ageing population supports growth across the forecast period

Preventative measures and surgery challenge future growth for the landscape

CATEGORY DATA

Wipes in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales as heightened interest in hygiene drives growth

Launches include new items for household cleaning, with greater absorption

Procter & Gamble and Beiersdorf Slovakia lead a highly fragmented landscape

RECOVERY AND OPPORTUNITY

Positive growth as consumers appreciate hygienic solutions and convenience