Tissue and Hygiene in Austria
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Austria
Return visits to hotels, restaurants and offices drive demand in 2022
Price increases significantly impact away-from-home tissue
Players focus on sustainable product developments to boost value
Eco-friendly concerns shape new product developments
A shift towards paper towels continues, boosting sales in away-from-home tissue
Hotels, restaurants, and catering generate the largest value sales
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Austria
Men increasingly use adult incontinence products, widening the consumer base
Convenience and natural elements shape new product developments
Essity Austria retains its solid lead, offering the established brand Tena
Ageing population and ongoing innovation boosts demand over the forecast period
Room for growth as players focus on products targeted at men
The growing interest in sustainability leads to new products on the landscape
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Austria
The low birth rate leads to a decline in retail volume sales for nappies
Sustainable options have become popular; however, many preference convenience
Private label players gain volume share as inflation impacts buying habits
The low birth rate challenges sales; however, growth is driven by disposable pants
Procter & Gamble Austria retains its lead, focusing on its eco-friendly goals
The rising trend of sustainability shapes new product development
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Austria
Pantyliners registers a strong performance, benefiting from its multi-uses
Growing competition from reusable options challenges sales of tampons
Johnson & Johnson retains its lead, offering well-established brands to the landscape
The ageing population and growing interest in reusable products challenges sales
Sustainability remains a core issue, shaping new product developments
The new EU legislation impacts sanitary protection products
Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 40 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Austria
Wipes demonstrates stable growth, boosted by the performance of personal wipes
New EU directive on single-use plastics motivates manufacturers to eliminate plastic
Players focus on sustainable options, launching plastic-free products
Personal wipes continue to drive the bulk of growth across the coming years
Potential for growth in deodorant wipes over the forecast period
Cosmetic wipes drive growth in personal wipes, as facial cleansing increases
Table 45 Retail Sales of Wipes by Category: Value 2017-2022
Table 46 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 48 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 49 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Austria
Rising price points increase retail value growth, while paper towels boost sales
COVID-19 increases hygiene awareness, boosting sales of retail tissue
Players align their products to the growing sustainability trend
Toilet paper leads sales, as boxed facial tissues benefit from providing convenience
Essity Austria retains its lead, focusing on sustainability
Private label continues to gain volume share as price sensitivity increases
Table 51 Retail Sales of Tissue by Category: Value 2017-2022
Table 52 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 54 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 55 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
Rx/Reimbursement Adult Incontinence in Austria
New regulations restrict product amount to two per day, frustrating consumers
The ageing population continues to drive the demand of Rx/reimbursement adult incontinence
Value increases as inflation leads to heightened price points
The ageing population continues to boost growth across the coming years
Strict reimbursement rules lead to a rise in retail sales
Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027