In 2018, tissue and hygiene recorded strong and steady growth across most categories. Principally, the growth was stimulated by new product development that followed two key trends; convenience and ecology.
Tissue and hygiene is largely stimulated by new product development. Key players compete for consumers’ attention by offering products that are innovative and add value.
Private label experienced rapid growth across all product categories, gaining strong value share. The most prominent growth for private label was for products offered by discounters and hypermarkets.
Discounters and internet retailing are two of the fastest growing distribution channels for tissue and hygiene in value sales terms. The popularity of discounters is linked to its growing availability with new openings of store locations across the country.
Over the forecast period, tissue and hygiene is expected to continue to expand, with new product development being a key stimulator. Improved absorbency and shape are key innovations for retail tissue and sanitary protection.
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This industry report originates from Passport, our Tissue and Hygiene market research database.