As COVID-19 fears subsided consumers returned to more active lives in 2022, although they remained more health conscious than they were before the pandemic. After a partial recovery in demand in 2021, many tissue and hygiene products struggled for volume growth in 2022 due to elevated inflation.
Bangladesh benefited from greater freedom of movement in 2022 as COVID-19 fears subsided, although consumers remained more health conscious, all of which benefited sales of retail tissue and hygiene. Investment also increased while new players looked for opportunities in the market.
The number of people in Bangladesh regularly using tissue and hygiene products increased towards the end of the review period, driven in part by the pandemic. However, affordability remains a big concern for the lower and middle classes.
The increase in the price of the US dollar led to a dollar shortage in Bangladesh in 2022 which impacted imports. The country was also hit by elevated rates of inflation which put further pressure on the economy and household spending.
Investment in Bangladesh’s infrastructure increased during the pandemic. One of the leading conglomerates in Bangladesh, Meghna Group of Industries (MGI), officially introduced its nappies/diapers brand ‘Fresh Happy Nappy Pant Diaper’ in 2022.
Traditionally, Bangladeshi consumers have not been especially familiar with tissue and hygiene products. However, with changing lifestyles and an increase in tourism, coupled with the development of corporate culture and investment in marketing, education and awareness campaigns, health consciousness is increasing among the middle and lower classes.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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