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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Bulgaria

43 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growing demand for convenience

Products for personal hygiene experienced growth in 2017, with an increasing number of consumers taking an interest in quality, convenience, and the price/quality ratio. Consumers of tissue and hygiene products proved to be particularly interested in fragrance, type of paper, and factors such as hypoallergenic properties.

Companies increase focus on quality

Housewives in Bulgaria no longer iron table napkins and embroider kitchen towels, but value the convenience of single-use disposable products. Consequently sales of retail tissues increased in both volume and value terms in 2017.

No changes among the leaders

There was no change in the leaders of the market in 2017: Procter & Gamble Bulgaria EOOD, Ficosota Syntez OOD and ScanClean EOOD. These three companies retained the top positions, with shares remaining largely unchanged.

Internet retailing sees growth

Good product distribution remains critical to coverage and sales. The share of large format stores is increasing following the trend of consumers to shop on a weekly basis in large malls and shopping centres.

Interest in high-quality products expected to continue growing

The positive development of this market, and consumers’ migration from lower to higher quality offerings, are expected to continue, with companies focussing on investments in equipment upgrades and higher quality materials. This will force out some well-known brands that lack the ability to invest, which will intensify competition among those players that remain.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Tissue and Hygiene in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Bulgaria?
What are the major brands in Bulgaria?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Bulgaria

EXECUTIVE SUMMARY

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Bulgaria

HEADLINES

PROSPECTS

Country becomes hub of low-cost flying companies and attractive party destination

Plovdiv becomes EU Capital of Culture

Positive economic movement

COMPETITIVE LANDSCAPE

Small in numbers but strong in share international presence

Competitive offer from domestic producers, but private label grows

Room for competition

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Bulgaria

HEADLINES

PROSPECTS

Private label and decline in birth rate affect category

Disposable pants see growth

Functionality the most important factor

COMPETITIVE LANDSCAPE

Fresh messages from brand manufacturers

Constant advertising campaigns of the leading players

Molfix with innovation

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Bulgaria

HEADLINES

PROSPECTS

Convenience and necessity drive sales

Modern grocery retailers lead sales

Convenience to drive product development and sales

COMPETITIVE LANDSCAPE

Strong recognition of the leaders

Growth through line extensions and advertising

Private label among the leaders

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2012-2017
Table 37 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 40 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Bulgaria

HEADLINES

PROSPECTS

Competition leads to improved quality

Promotions important when purchasing, but not yet a factor for changing brand

Health and beauty specialist retailers lead sales

COMPETITIVE LANDSCAPE

Leading company benefits from lower prices and promotions

Understanding of younger generation important to success

Mega Disposables investing to establish its Every Day brand

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Bulgaria

HEADLINES

PROSPECTS

Negative performance for moist toilet wipes

Baby wipes most dynamic

Convenience an expected driver of sales

COMPETITIVE LANDSCAPE

Perfect distribution as a path for leading positions

Lavena AD remains among the leaders

Private label gains share

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Bulgaria

HEADLINES

PROSPECTS

Growing sales of adult incontinence

Adult incontinence with a changing face

Space for improvement of smaller categories

COMPETITIVE LANDSCAPE

Torunskie Zaklady maintains category lead

Player with strong plans for development

Private label’s increased share

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Bulgaria

EXECUTIVE SUMMARY

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Bulgaria

HEADLINES

PROSPECTS

Country becomes hub of low-cost flying companies and attractive party destination

Plovdiv becomes EU Capital of Culture

Positive economic movement

COMPETITIVE LANDSCAPE

Small in numbers but strong in share international presence

Competitive offer from domestic producers, but private label grows

Room for competition

CATEGORY DATA

Nappies/Diapers/Pants in Bulgaria

HEADLINES

PROSPECTS

Private label and decline in birth rate affect category

Disposable pants see growth

Functionality the most important factor

COMPETITIVE LANDSCAPE

Fresh messages from brand manufacturers

Constant advertising campaigns of the leading players

Molfix with innovation

CATEGORY DATA

Retail Tissue in Bulgaria

HEADLINES

PROSPECTS

Convenience and necessity drive sales

Modern grocery retailers lead sales

Convenience to drive product development and sales

COMPETITIVE LANDSCAPE

Strong recognition of the leaders

Growth through line extensions and advertising

Private label among the leaders

CATEGORY DATA

Sanitary Protection in Bulgaria

HEADLINES

PROSPECTS

Competition leads to improved quality

Promotions important when purchasing, but not yet a factor for changing brand

Health and beauty specialist retailers lead sales

COMPETITIVE LANDSCAPE

Leading company benefits from lower prices and promotions

Understanding of younger generation important to success

Mega Disposables investing to establish its Every Day brand

CATEGORY DATA

Wipes in Bulgaria

HEADLINES

PROSPECTS

Negative performance for moist toilet wipes

Baby wipes most dynamic

Convenience an expected driver of sales

COMPETITIVE LANDSCAPE

Perfect distribution as a path for leading positions

Lavena AD remains among the leaders