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Learn moreApr 2019
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Rising incomes amongst urban consumers in Bulgaria and high promotional activity in retail fostered increased consumption of tissue and hygiene products in 2018. The positive performance of tissue and hygiene, as well as the increased awareness and sophistication of urban consumers, encouraged brand owners to intensify new launch activity and develop smaller categories, such as moist toilet paper, intimate wipes and pantyliners.
As tissue and hygiene in Bulgaria is becoming increasingly competitive, differentiation and nurturing consumer loyalty have become essential for brand owners. Whilst in sanitary protection brand loyalty is strong amongst Bulgarian consumers, in retail tissue, nurturing consumer loyalty is yet to gain significance.
Increasing consumer flows in modern grocery and drugstore chains such as dm and Lilly benefited private label expansion in various industries, including tissue and hygiene. In 2018, Kaufland launched its new line Bevola in beauty and personal care and tissue and hygiene.
Increasingly, retailers in Bulgaria are investing in expanding their presence in the digital space. In 2017-2018, large chained pharmacies such as Remedium and Sopharmacy developed sophisticated online platforms to cater to the needs of the increasing audience.
It is likely that the consumption of tissue and hygiene products will continue to grow in the forecast period, despite stable increases in unit prices. The main stimulus will be increasing awareness, as well as the growing need for convenience, more effective hygiene routines and time-saving by urban consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:
The Tissue and Hygiene in Bulgaria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.