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Learn moreJun 2020
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Since the arrival of COVID-19 to the country, several categories across the tissue and hygiene spectrum have seen surprising growth, due in large part to consumers buying up what is available. Others have purchased additional supplies of certain items to avoid going without as the virus spreads more widely in the country and could trigger shortages or scarcity of certain household essentials.
As of 10 May 2020, Costa Rica has seen around six deaths due to COVID-19 and 770 cases. The lockdown started on 19 March, with all parks and gyms closed.
A notable trend within Costa Rica’s tissue and hygiene landscape has been the emergence of new brands and an accelerated offer from existing brands responding to consumers’ environmental concerns. Costa Ricans have long been at the forefront of environmentally conscious trends at related initiatives.
In 2019, Kimberly-Clark and Essity and other international global brands continued to dominate the tissue and hygiene landscape in Costa Rica, while private label, smaller and emerging brands focused on offering lower prices and/or eco-friendly options gained traction in most categories. Among the global players, Kimberly-Clark took a major step towards solidifying its leading position in 2019 by investing USD42 million to increase its local production capacity.
Over the forecast period, tissue and hygiene is expected to post higher current value growth than it did over the review period. This will likely be despite the plunging sales of away-from-home tissue in 2020 and the further, albeit slighter, declines projected for most AFH tissue categories in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:
The Tissue and Hygiene in Costa Rica market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.