Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Costa Rica

Jun 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

Since the arrival of COVID-19 to the country, several categories across the tissue and hygiene spectrum have seen surprising growth, due in large part to consumers buying up what is available. Others have purchased additional supplies of certain items to avoid going without as the virus spreads more widely in the country and could trigger shortages or scarcity of certain household essentials.

COVID-19 country impact

As of 10 May 2020, Costa Rica has seen around six deaths due to COVID-19 and 770 cases. The lockdown started on 19 March, with all parks and gyms closed.

Interest in and offer of eco-friendly products is a notable trend in 2019

A notable trend within Costa Rica’s tissue and hygiene landscape has been the emergence of new brands and an accelerated offer from existing brands responding to consumers’ environmental concerns. Costa Ricans have long been at the forefront of environmentally conscious trends at related initiatives.

Major global players such as Kimberly-Clark, Essity and others continue to dominate tissue and hygiene, but private label and emerging brands gain traction in 2019

In 2019, Kimberly-Clark and Essity and other international global brands continued to dominate the tissue and hygiene landscape in Costa Rica, while private label, smaller and emerging brands focused on offering lower prices and/or eco-friendly options gained traction in most categories. Among the global players, Kimberly-Clark took a major step towards solidifying its leading position in 2019 by investing USD42 million to increase its local production capacity.

Tissue and hygiene is expected to see higher value growth over the forecast period despite the significantly negative impact of COVID-19 on away-from-home tissue

Over the forecast period, tissue and hygiene is expected to post higher current value growth than it did over the review period. This will likely be despite the plunging sales of away-from-home tissue in 2020 and the further, albeit slighter, declines projected for most AFH tissue categories in 2021.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Tissue and Hygiene in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Costa Rica?
What are the major brands in Costa Rica?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Interest in and offer of eco-friendly products is a notable trend in 2019

Major global players such as Kimberly-Clark, Essity and others continue to dominate tissue and hygiene, but private label and emerging brands gain traction in 2019

Tissue and hygiene is expected to see higher value growth over the forecast period despite the significantly negative impact of COVID-19 on away-from-home tissue

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Smaller packaging, night-time and sports-inspired products and other new designs focusing on flexibility, comfort and reliability spur dynamic growth in 2019

Me Luna menstrual cups and washable, reusable towels from EcoFem start-up are NPDs that appeal to environmentally conscious consumers in 2019

Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite slowing birth rate, category continues to grow as proper care and hygiene remains a priority and players work to develop value-added products in 2019

Category leader Kimberly-Clark expands its Huggies portfolio of Natural Care products targeting more informed, economically advantaged consumers in 2019

Emerging brands, including small premium brands, and expanding private label offers such as Walmart’s Parent’s Choice gain visibility and traction in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Mature consumers’ increasing interest in using incontinence products creates greater opportunities for segmentation and specialisation in 2019

New delivery offerings and online sales benefit the category in 2019, as consumers are finding it convenient and more comfortable to purchase these products online

Benefiting from strong leading brands, Essity and Kimberly-Clark continue to dominate retail adult incontinence in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

While all purpose cleaning wipes and baby wipes see the highest growth, intimate and facial cleaning wipes keep gaining traction in 2019

Costa Ricans show greater interest in organic and scent-free personal wipes and in eco-friendly wipes in 2019

While Kimberly-Clark’s Huggies maintains its lead in wipes overall due to its strength in baby wipes, Procter & Gamble’s Pampers wipes rapidly gain ground in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2014-2019
Table 38 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 41 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue sees moderate growth as it continues to rally in 2019 after facing multiple threats from low-priced, unbranded and generic imports

Demand for sustainable, biodegradable tissue products is a strengthening trend, creating opportunities for retail tissue players in 2019

Multinationals Kimberly-Clark and Essity continue to dominate tissue value sales in 2019, while private label and exclusive lines from retailers gain traction in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2014-2019
Table 44 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 46 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 47 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Players become more competitive as they strive to satisfy the needs of clients seeking more affordable and convenient away-from-home tissue solutions

Trending use of online platforms enables major players to gain competitive advantages by providing convenient solutions for institutional consumers in 2019

Kimberly-Clark and Essity continue to lead sales of away-from-home tissue and hygiene in 2019 on the strength of their leading retail brands

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Interest in and offer of eco-friendly products is a notable trend in 2019

Major global players such as Kimberly-Clark, Essity and others continue to dominate tissue and hygiene, but private label and emerging brands gain traction in 2019

Tissue and hygiene is expected to see higher value growth over the forecast period despite the significantly negative impact of COVID-19 on away-from-home tissue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Interest in and offer of eco-friendly products is a notable trend in 2019

Major global players such as Kimberly-Clark, Essity and others continue to dominate tissue and hygiene, but private label and emerging brands gain traction in 2019

Tissue and hygiene is expected to see higher value growth over the forecast period despite the significantly negative impact of COVID-19 on away-from-home tissue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Smaller packaging, night-time and sports-inspired products and other new designs focusing on flexibility, comfort and reliability spur dynamic growth in 2019

Me Luna menstrual cups and washable, reusable towels from EcoFem start-up are NPDs that appeal to environmentally conscious consumers in 2019

Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite slowing birth rate, category continues to grow as proper care and hygiene remains a priority and players work to develop value-added products in 2019

Category leader Kimberly-Clark expands its Huggies portfolio of Natural Care products targeting more informed, economically advantaged consumers in 2019

Emerging brands, including small premium brands, and expanding private label offers such as Walmart’s Parent’s Choice gain visibility and traction in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Mature consumers’ increasing interest in using incontinence products creates greater opportunities for segmentation and specialisation in 2019

New delivery offerings and online sales benefit the category in 2019, as consumers are finding it convenient and more comfortable to purchase these products online

Benefiting from strong leading brands, Essity and Kimberly-Clark continue to dominate retail adult incontinence in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

While all purpose cleaning wipes and baby wipes see the highest growth, intimate and facial cleaning wipes keep gaining traction in 2019

Costa Ricans show greater interest in organic and scent-free personal wipes and in eco-friendly wipes in 2019

While Kimberly-Clark’s Huggies maintains its lead in wipes overall due to its strength in baby wipes, Procter & Gamble’s Pampers wipes rapidly gain ground in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue sees moderate growth as it continues to rally in 2019 after facing multiple threats from low-priced, unbranded and generic imports

Demand for sustainable, biodegradable tissue products is a strengthening trend, creating opportunities for retail tissue players in 2019

Multinationals Kimberly-Clark and Essity continue to dominate tissue value sales in 2019, while private label and exclusive lines from retailers gain traction in 2019