Tissue and Hygiene in Brazil
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Brazil
Return to greater normality is positive factor for away-from-home tissue in 2022
Improving tourism numbers post-pandemic have direct positive impact
Increasing raw material costs within Brazilian away-from-home channels
Further opportunities for away-from-home over the forecast period
Increasing market concentration also impacts away-from-home tissue
Hybrid working arrangements set to remain an influence
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Brazil
Ongoing growth for retail adult incontinence driven by ageing population
Competitive framework pushes for greater innovation and differentiation among players
Global disruptions cause high manufacturing and logistics costs across the industry
Further opportunities as players differentiate positioning of retail adult incontinence from sanitary protection
Gender-specific products to target consumers’ different needs
Demographic trend to further boost growth of retail adult incontinence
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Brazil
Demand for disposable pants continues to grow in 2022, outperforming nappies/diapers
Concentrated competitive landscape in Brazil
Promotional campaigns to leverage awareness and sales
Brand engagement leads to loyal consumers
Growing brand variety within disposable pants
Purchasing behaviour drives online demand for nappies/diapers/pants
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Brazil
Pantyliners and standard towels drive demand
Grocery retailers continues to dominate distribution
Further disruptions pressurise margins
Organic sanitary protection relates to self-care and wellness
Brands get closer to consumers through social media channels
Launch of reusable underwear to heat up the competitive landscape
Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 40 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Brazil
Growth for wipes strongly influenced by inflation and dominance of baby wipes
Stronger growth for private label in unstable economic scenario
Product launches bring new options to baby wipes in offline and online channels
Hygiene-focused wipes will struggle to gain stronger household penetration in post-pandemic scenario
Product claims communicate freshness and security
Ageing population as a positive driver of personal wipes
Table 45 Retail Sales of Wipes by Category: Value 2017-2022
Table 46 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 48 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 49 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Brazil
Strong retail value performance driven by high inflation
Inflation boosts demand through discounters and warehouse clubs as consumers seek affordable options
Competitive landscape becomes increasingly concentrated
Premium product launches permeate the category
Further challenges in supply chain and logistics to influence retail tissue prices
Sustainability efforts should be increasingly relevant to tissue brands and consumers
Table 51 Retail Sales of Tissue by Category: Value 2017-2022
Table 52 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 54 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 55 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
Rx/Reimbursement Adult Incontinence in Brazil
Positive value and volume performance in 2022
Lack of products is detrimental to older consumers and those with disabilities
Supply chain disruptions indicate continuous market challenges
Positive forecast related to investments in Farmácia Popular
Growing demand for adult incontinence products driven by ageing population
New prescription service for rx/reimbursement adult incontinence
Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027