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Learn moreJun 2020
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It is still too early in mid-2019 to assess the full effect of COVID-19 in Brazil, given the pandemic arrived a little later in South America than many other regions of the world. However, the impact is already being felt and will be more marked in certain areas of the tissue and hygiene market, no more so than in AFH tissue, which will record sharp declines in both value and volume terms in 2020.
As of 8 June 2020, Brazil had seen 37,134 deaths due to COVID-19 and 707,412 cases. The first case of COVID-19 was confirmed by the Health Ministry on 26 February.
Consumers were increasingly prioritising either convenience or cost in 2019. The latter trend was being fuelled by the popularity of warehouse clubs such as Atacadão and Assaí.
Both tissue and hygiene are predicted to increasingly witness a decline in the number of manufacturers and converters over time. This already started to be seen during the recession, when smaller manufacturers were absorbed by larger companies.
In spite of some areas of the market, most notably AFH tissue, being negatively affected by the COVID-19 pandemic in 2020, tissue and hygiene as a whole is expected to continue recording positive growth over the forecast period as a whole. The shutdown of so many parts of the economy will naturally affect sales of tissue products in particular, but, while AFH tissue sales will slump in 2020, retail tissue will continue to see healthy growth rates, while hygiene sales, both retail and AFH, will hold up well in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The Tissue and Hygiene in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.