Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Brazil

Mar 2021

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

AFH tissue and hygiene falls to its lowest value since 2014

In 2020, retail tissue and hygiene in Brazil saw a similar current value growth rate to the increase seen in 2019. Retail tissue and hygiene benefited from its main channels remaining open during the COVID-19 pandemic, as well as stockpiling, despite the latter causing advanced sales rather than an actual increase in consumption.

COVID-19 country impact

Brazil is among the countries that have been hardest hit by COVID-19, and the nation has found itself at or near the top of the leader board for total numbers of infections, per capita infection rates and death rates for COVID-19. Indeed, the Australian non-profit research Institute The Lowy Institute has rated the response of the Brazilian Federal Government to the pandemic as the worst of the 98 countries it surveyed, with the research noting virtually no coordinated national response, while management of the pandemic and efforts to curb the spread of the virus have been left almost entirely to state governments and municipal authorities.

Retail tissue and hygiene moves towards greater concentration

Retail tissue and hygiene was already previously predicted to see a decline in the number of manufacturers and converters over time, but with the economic crisis caused by COVID-19 it is expected that smaller players will either go out of business or be absorbed by larger companies. Some movements in this regard include the acquisition of the Hypermarcas personal hygiene business by Ontex, and of Fraldas Capricho and Mardam by Drylock Technologies.

Retail will be pushed by convenience and AFH will need to change its distribution

In 2020, retail tissue and hygiene benefited from the fact that its main distribution channels, health and beauty specialist retailers, supermarkets, hypermarkets and traditional grocery retailers, remained open throughout the year, as they were considered essential services and were not subject to the restrictions that many other channels faced. As a result, all of these channels increased their sales and the retail tissue and hygiene channel split remained roughly the same, although health and beauty specialist retailers saw a slight share decline.

What next for tissue and hygiene?

Tissue and hygiene saw very distinct performances across channels and also within its retail categories in 2020. While retail tissue and hygiene faced panic-buying and stockpiling in some categories, helping to push sales, it also reduced consumption in categories associated with travelling or social gatherings, such as tampons and napkins.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Tissue and Hygiene in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Brazil?
What are the major brands in Brazil?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Brazil

EXECUTIVE SUMMARY

AFH tissue and hygiene falls to its lowest value since 2014

COVID-19 country impact

Retail tissue and hygiene moves towards greater concentration

Retail will be pushed by convenience and AFH will need to change its distribution

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2017-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion changes the dynamics of sanitary protection use

Greater search for savings

Higher experimentation with alternative products

RECOVERY AND OPPORTUNITIES

Competitive environment remains unchanged

Search for more convenient and affordable retailers

Sustainability is still a gap to be filled

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Brazil

KEY DATA FINDINGS

2020 IMPACT

Change in the dynamics of product use

Local currency devaluation and higher demand impact raw materials costs

Economic crisis increases trading down

RECOVERY AND OPPORTUNITIES

Increasing concentration among larger players

Sustainability emerges, but is still far from taking off

Affordability and convenience drive channel development

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Brazil

KEY DATA FINDINGS

2020 IMPACT

Adult incontinence keeps growing despite COVID-19

Raw materials suffer increases in prices and packaging shortages are seen

Focus on health helps drive consumer awareness

RECOVERY AND OPPORTUNITIES

Gender-specific product offerings are still low

Retail adult incontinence will become more concentrated

Convenience and affordability push channel shifts

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impact on the elderly pushes growth in Rx/reimbursement adult incontinence

Stockpiling is mainly advance purchases not extra purchases

RECOVERY AND OPPORTUNITIES

COVID-19 brings light to important themes that will affect public health

Farmácia Popular can be an efficient channel to reach low-income consumers

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to changes in consumption dynamics

Preventative health and hygiene push demand

Affordability might impact wipes if pandemic is still strong in 2021

RECOVERY AND OPPORTUNITIES

Increased competition from mid-sized and small players

Convenience and affordability push channel shift in wipes

Exploration of different claims from national players

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2015-2020
Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Brazil

KEY DATA FINDINGS

2020 IMPACT

Stockpiling impacts sales of toilet paper

Lack of social gatherings at home affects napkins and premium products

Multifunctionality of paper towels makes it the fastest growing retail tissue category

RECOVERY AND OPPORTUNITIES

Supply chain disruptions push the sales of larger companies

Channel shifts favour convenience and smaller pack sizes

Trading down will push economy products

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2015-2020
Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Brazil

KEY DATA FINDINGS

2020 IMPACT

Driven by COVID-19, AFH tissue reaches the lowest value since 2014

Hospitals prevent AFH tissue and hygiene seeing a worse performance

Second wave of COVID-19 might jeopardise sales in 2021

RECOVERY AND OPPORTUNITIES

Consumption decentralisation

Demand for sanitisation could help push sales of AFH wipers

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

AFH tissue and hygiene falls to its lowest value since 2014

COVID-19 country impact

Retail tissue and hygiene moves towards greater concentration

Retail will be pushed by convenience and AFH will need to change its distribution

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Brazil

EXECUTIVE SUMMARY

AFH tissue and hygiene falls to its lowest value since 2014

COVID-19 country impact

Retail tissue and hygiene moves towards greater concentration

Retail will be pushed by convenience and AFH will need to change its distribution

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion changes the dynamics of sanitary protection use

Greater search for savings

Higher experimentation with alternative products

RECOVERY AND OPPORTUNITIES

Competitive environment remains unchanged

Search for more convenient and affordable retailers

Sustainability is still a gap to be filled

CATEGORY DATA

Nappies/Diapers/Pants in Brazil

KEY DATA FINDINGS

2020 IMPACT

Change in the dynamics of product use

Local currency devaluation and higher demand impact raw materials costs

Economic crisis increases trading down

RECOVERY AND OPPORTUNITIES

Increasing concentration among larger players

Sustainability emerges, but is still far from taking off

Affordability and convenience drive channel development

CATEGORY DATA

Retail Adult Incontinence in Brazil

KEY DATA FINDINGS

2020 IMPACT

Adult incontinence keeps growing despite COVID-19

Raw materials suffer increases in prices and packaging shortages are seen

Focus on health helps drive consumer awareness

RECOVERY AND OPPORTUNITIES

Gender-specific product offerings are still low

Retail adult incontinence will become more concentrated

Convenience and affordability push channel shifts

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impact on the elderly pushes growth in Rx/reimbursement adult incontinence

Stockpiling is mainly advance purchases not extra purchases

RECOVERY AND OPPORTUNITIES

COVID-19 brings light to important themes that will affect public health

Farmácia Popular can be an efficient channel to reach low-income consumers

CATEGORY DATA

Wipes in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to changes in consumption dynamics

Preventative health and hygiene push demand

Affordability might impact wipes if pandemic is still strong in 2021

RECOVERY AND OPPORTUNITIES

Increased competition from mid-sized and small players