In 2018, tissue and hygiene recorded modest growth in both volume and current value terms. The most popular products remain toilet paper, nappies/diapers/pants and sanitary protection, with sales supported by a range of factors, such as population growth, ongoing urbanisation, increasing tourism and the emergence of a wider range of low-priced options, including private label lines from supermarkets.
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This industry report originates from Passport, our Tissue and Hygiene market research database.