Inflationary pressures and raw material shortages in international markets impacted the retail prices of tissue and hygiene in 2022. Lower purchasing power forced consumers to reduce their spending, causing a moderate contraction in market volume sales.
In 2022, the scarcity of raw materials such as virgin and recycled paper pulp and the increase in their prices in international markets was reflected in an increase in the average retail prices of tissue and hygiene products in El Salvador. In response, consumers became more cautious in their spending, measuring the use of certain products or migrating towards lower-priced brands.
In October 2022, health authorities in El Salvador reported that the country reached the milestone of no COVID-19 cases for eight consecutive weeks. The population normalised activities outside the home and retailers and restaurants operated without any time and occupancy restrictions seen in the previous two years.
On 8 June 2021, El Salvador was the first country in the world to adopt the Bitcoin cryptocurrency. According to reports, up to November 2021, the Salvadoran government had invested USD96 million of public resources in the purchase of this cryptocurrency.
Securing efficiencies in supply chains for tissue and hygiene products have become more relevant in El Salvador since the pandemic. In 2022, the scarcity of paper pulp led the industry to prioritise the production of SKUs with higher margins and those with higher demand.
From 2023, sustained but moderate growth in retail volume sales of tissue and hygiene is expected. Changes in demographic composition are expected to influence trends and demand behaviour in this market.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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