Retail sales of tissue and hygiene rose during both 2020 and 2021 as demand was not significantly negatively impacted by the COVID-19 pandemic. Instead, sales increased in most categories as the more robust approach to personal hygiene meant higher interest in buying various tissue and hygiene items.
Tissue and hygiene registered strong performances during 2020 and 2021, with sales growth rates accelerating as consumers paid more attention to their personal hygiene within the context of the COVID-19 pandemic. The high spending on health care in Qatar is a reflection of the very robust approach that people tend to take to their health and wellness and this meant that it was easy for much of the country’s population to make crucial positive changes to their lifestyles and habits when faced with the risk of contagion due to the presence of the COVID-19 virus in the Qatari society.
With an average annual per capita GDP of more than USD70,000, Qatar is one of the most affluent countries in the world and the high purchasing power of the population means that tissue and hygiene companies are able to focus their marketing on premium, value-added products with high margins. However, it is important to note that even though local citizens and expatriates from other GCC states and Western countries tend to have very high purchasing power, Qatar has one of the smallest populations in the Gulf region with only 2.
Qatar’s GDP per capita is close to USD70,000, which makes the country one of the richest nation states in the world. As a result, people generally benefit from high standard of living and purchasing power.
Qatar’s status as one of the most affluent societies in the world has seen the country undertake tremendous investment in its infrastructure and this applies not only to the country’s capital city Doha, but also to various other urban areas that are currently under development, not least Lusail. Nonetheless, with close to 99% of the population of Qatar residing in Doha, the country’s capital city has been the nexus of infrastructure development as the country has prepared to host the FIFA World Cup 2022.
The outlook for Qatar’s economy is particularly positive, with the resurgent global oil price, major progress in the expansion of the country’s North Field LNG extraction area, dramatically improved double medic relations with its GCC neighbours and final preparations for the country’s hosting of the 2022 FIFA World Cup all powerful drivers of positive economic growth. This is likely to be positive for sales of tissue and hygiene as well.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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