Retail sales of tissue and hygiene continue to perform well in 2022 and benefit from the COVID-19 pandemic. This is due to the more robust approach to personal hygiene which means higher interest in buying various tissue and hygiene items.
Population growth continues to benefit the demand for tissue and hygiene products in 2022. Likewise, the industry will witness stronger growth due to the FIFA World Cup 2022 which is set to bring millions of tourists into the country.
With an average annual per capita GDP of more than USD70,000, Qatar is one of the most affluent countries in the world and the high purchasing power of the population means that tissue and hygiene companies are able to focus their marketing on premium, value-added products with high margins. However, it is important to note that even though local citizens and expatriates from other GCC states and Western countries tend to have very high purchasing power, Qatar has one of the smallest populations in the Gulf region with only 2.
Qatar’s GDP per capita is close to USD70,000, which makes the country one of the richest nation states in the world. As a result, people generally benefit from high standard of living and purchasing power.
Qatar’s status as one of the most affluent societies in the world has seen the country undertake tremendous investment in its infrastructure and this applies not only to the country’s capital city Doha, but also to various other urban areas that are currently under development, not least Lusail. Nonetheless, with close to 99% of the population of Qatar residing in Doha, the country’s capital city has been the nexus of infrastructure development as the country has prepared to host the FIFA World Cup 2022.
Over the forecast period, tissue and hygiene will continue performing well, especially as the local industry continues to improve. According to the latest studies, there will be a significant increase in demand, especially for chemical-free and environmentally-friendly products which highlights the growing consciousness of consumers when it comes to the products they use and how they are manufactured.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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