Despite many Cambodians living in rural areas, with limited access to sanitation and tissue and hygiene products, initiatives by the government and NGOs are raising awareness of menstrual health and infant care. Urbanisation and rising incomes are also continuing to support demand for these products.
The COVID-19 pandemic in Cambodia was a key driver of online purchases and cashless payments, with a large share of the population using delivery services during the pandemic, including many first-time users. This rise in online sales was matched by an increase in mobile and social commerce, with many consumers accessing the internet through smartphones.
The Asian development Bank (ADB) maintained its economic growth forecast for Cambodia at 5.3% in 2022 but lowered its 2023 forecast to 6.
The government’s socioeconomic interventions such as the Cash Transfer Program for Poor and Vulnerable Households have been effective in reducing the impact of the global surge in commodity prices on poorer households.
Cambodia has been gradually improving its infrastructure including its transport network, with investment in its roads, highways, new airports, bridges and others, all of which is helping to improve the transportation and distribution of goods.
Tissue and hygiene looks set for a relatively bright future, backed by urbanisation, economic growth and a relatively young population with a median age of 28 years. The country’s construction and real estate sectors are also set to grow, with the building of modern apartments, condos and boreys (gated communities) to meet the growing demand from locals.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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