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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Ireland

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The impact of COVID-19 has led to rising demand for tissue and hygiene in the first part of 2020. In particular, sales of retail tissue—especially sales of toilet paper and paper towels—experienced a boost in the early months of 2020 as a result of stockpiling.

COVID-19 country impact

As of 10 May 2020, Ireland had seen around 1,500 deaths due to COVID-19 and 23,000 cases. On 12 March any events that involved outdoor gatherings of more than 500 and indoor gatherings of more than 100 were cancelled and schools, colleges and other public facilities were closed.

Increased tissue and hygiene eco-friendliness encourages growth by countering negative consumer sentiment

Over the years, it has been a significant challenge to convince many environmentally-conscious Irish consumers that tissue and hygiene products are sustainable and that buying them is ethical. For example, many sanitary protection and nappy products were deemed to be eco-unfriendly based on them containing excessive levels of plastic, chemicals and other unwanted materials.

Popularity of private label tissue and hygiene continues to grow

Private label continued to its strong growth performance in tissue and hygiene. Tesco Ireland, for instance, boosted its value share in the category in 2019 on the back of its increasingly popular tissue and hygiene private label ranges.

Post-COVID-19 focus on preventative health, cleanliness to boost growth slightly over forecast period

Current value sales growth of tissue and hygiene is likely to be slightly stronger over the forecast period than it was during the review period, an expectation based in large part on the lingering impact of COVID-19 and the anticipated elevated interest of consumers over the forecast period in preventative health, hygiene and cleaning routines and practices. In particular, demand for retail tissue and antibacterial wipes is expected to see steady growth over the forecast period as a result of increased use during the pandemic and the view of many consumers that continued use of these products will be especially effective in ensuring ongoing good health.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tissue and Hygiene in Ireland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Ireland?
What are the major brands in Ireland?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increased tissue and hygiene eco-friendliness encourages growth by countering negative consumer sentiment

Popularity of private label tissue and hygiene continues to grow

Post-COVID-19 focus on preventative health, cleanliness to boost growth slightly over forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Eco-friendly alternatives set to become mainstream

Discounters continue to enjoy growth in 2019

Procter & Gamble maintains commanding value share lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Innovation continues to drive nappies/diapers/pants in 2019

Family changes set to alter nappy landscape

Investing in innovation, Procter & Gamble remains the dominant player in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Taboos fade and awareness grows, driving greater demand for retail adult incontinence products

Alternative treatments expected to moderate growth of retail adult continence products over forecast period

Essity Ireland and Kimberly-Clark retain long-held leadership positions in 2019 but competition intensifies

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Wipes come under public, government scrutiny but sales continue to rise

Urbanisation helps boost growth of wipes

Boots continues to capture value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2014-2019
Table 39 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 41 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 42 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Environmental issues continue to shape consumer preferences

Retail tissue players pump up the volume

Private label ranges retain considerable value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2014-2019
Table 45 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 47 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 48 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Booming tourism drives AFH tissue and hygiene growth

Public authorities now require “green” AFH tissue and hygiene products, boosting demand

Essity Ireland continues as AFH tissue and hygiene leader in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increased tissue and hygiene eco-friendliness encourages growth by countering negative consumer sentiment

Popularity of private label tissue and hygiene continues to grow

Post-COVID-19 focus on preventative health, cleanliness to boost growth slightly over forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increased tissue and hygiene eco-friendliness encourages growth by countering negative consumer sentiment

Popularity of private label tissue and hygiene continues to grow

Post-COVID-19 focus on preventative health, cleanliness to boost growth slightly over forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Eco-friendly alternatives set to become mainstream

Discounters continue to enjoy growth in 2019

Procter & Gamble maintains commanding value share lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Innovation continues to drive nappies/diapers/pants in 2019

Family changes set to alter nappy landscape

Investing in innovation, Procter & Gamble remains the dominant player in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Taboos fade and awareness grows, driving greater demand for retail adult incontinence products

Alternative treatments expected to moderate growth of retail adult continence products over forecast period

Essity Ireland and Kimberly-Clark retain long-held leadership positions in 2019 but competition intensifies

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Wipes come under public, government scrutiny but sales continue to rise

Urbanisation helps boost growth of wipes

Boots continues to capture value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Environmental issues continue to shape consumer preferences

Retail tissue players pump up the volume

Private label ranges retain considerable value share in 2019