Tissue and Hygiene in
Country Report
Executive Summary
Mar 2019A good year overall
Ireland has been experiencing a mini economic boom since 2015, with GDP outperforming the EU average and disposable incomes increasing. 2018 was again a year of heated economic activity, with retail sales generally booming across all channels and a very warm summer driving growth in tourism and domestic social activity.
The environment is top-of-mind for consumers in their product choice
Irish consumers are becoming increasingly concerned about the environmental impact of their product choices. Sustainability and flushability are two top features for consumers when considering product alternatives.
Private label continues to win share, but multinationals dominate
Private label continued its solid value sales and share growth in 2018. Private label products from Aldi, Lidl and Tesco in particular continued to be a popular choice for price-conscious Irish consumers.
Internet retailing continues to grow
Click-and-collect represents a huge opportunity for traditional bricks-and-mortar retailers. Irish consumers are traditionally brand-loyal and increasingly time-strapped due to the heated economy.
Reasonable outlook for tissue and hygiene
Despite a number of significant challenges, the outlook remains reasonably positive for the majority of categories within tissue and hygiene. Irish economic activity is set to be positive until the middle part of the forecast period at least, with GDP expected to outperform the EU average in 2019, 2020 and 2021.
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Tissue and Hygiene in Ireland
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ireland for free:
The Tissue and Hygiene in Ireland market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Tissue and Hygiene in Ireland?
- What are the major brands in Ireland?
- What are the most dynamic tissue and hygiene categories?
- What are the major markets for tissue products sales?
- What are the major markets for hygiene products sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Tissue and Hygiene market research database.
Tissue and Hygiene in Ireland
EXECUTIVE SUMMARY
A good year overall
The environment is top-of-mind for consumers in their product choice
Private label continues to win share, but multinationals dominate
Internet retailing continues to grow
Reasonable outlook for tissue and hygiene
MARKET INDICATORS
Table 1 Birth Rates 2013-2018Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesAway-From-Home Tissue and Hygiene in Ireland
HEADLINES
PROSPECTS
Dry wipes expected to become increasingly prominent
Growth in tourism is set to continue to support AFH tissue and hygiene
Wider economic context to positively impact AFH tissue and hygiene
COMPETITIVE LANDSCAPE
Essity continues to dominate
An increase in niche providers
CATEGORY DATA
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Nappies/Diapers/Pants in Ireland
HEADLINES
PROSPECTS
Technological innovation in nappies is set to accelerate
Demographics set to significantly alter the market
Environmental concerns remain
COMPETITIVE LANDSCAPE
New entrants could radically change the landscape
Private label continues to gain share
Procter & Gamble remains the dominant player despite increasing pressure
CATEGORY DATA
Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Retail Adult Incontinence in Ireland
HEADLINES
PROSPECTS
Increasing awareness of male incontinence drives growth
Alternative treatments will moderate growth
COMPETITIVE LANDSCAPE
Essity and Kimberly-Clark remain dominant
Smaller players increase their shares
Online sales are increasingly important
CATEGORY DATA
Table 35 Sales of Retail Adult Incontinence by Category: Value 2013-2018Table 36 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 38 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 39 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 40 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Retail Tissue in Ireland
HEADLINES
PROSPECTS
The number of allergy sufferers continues to grow
Environmental concerns to dominate and shape consumer preferences
COMPETITIVE LANDSCAPE
New product developments to focus on packaging, differentiation and volume
Mergers, acquisitions and divestments expected over the forecast period
Tesco and discounters make significant gains
CATEGORY DATA
Table 41 Retail Sales of Tissue by Category: Value 2013-2018Table 42 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 44 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 45 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 46 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Sanitary Protection in Ireland
HEADLINES
PROSPECTS
Digital vs applicator tampons
Alternatives to traditional products are set to multiply
COMPETITIVE LANDSCAPE
Discounters is rapidly gaining share in towels
Associated initiatives in sanitary protection
The wider consumer context will shape the category
CATEGORY DATA
Table 47 Retail Sales of Sanitary Protection by Category: Value 2013-2018Table 48 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 49 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 50 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 52 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Wipes in Ireland
HEADLINES
PROSPECTS
EU directive to impact wipes
Some categories set to show moderate growth, some a decline
Pollution and air quality concerns set to help boost growth
COMPETITIVE LANDSCAPE
Wider consumer concerns shape the competitive landscape
New products to address consumer demand
Boots continues to win value share
CATEGORY DATA
Table 54 Retail Sales of Wipes by Category: Value 2013-2018Table 55 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 57 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 58 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 59 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Related Reports
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- Adult Incontinence in Asia Pacific | Oct 2019
- Adult Incontinence in Eastern Europe | Sep 2019
- Nappies/Diapers and pants in the Middle East and Africa | Sep 2019
- Eight Trends in African Innovation | Sep 2019