Tissue and Hygiene in Ireland

March 2021
USD 2,650
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Ireland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Ireland?
  • Which are the leading brands in Tissue and Hygiene in Ireland?
  • How are products distributed in Tissue and Hygiene in Ireland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025 Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Ireland

KEY DATA FINDINGS

2020 IMPACT

Volume sales performance for 2020 largely unchanged by pandemic, though lockdown compounds period poverty
Sustainability on the rise in sanitary protection
Procter & Gamble leads sales

RECOVERY AND OPPORTUNITIES

Stable demand to prevail in Ireland
Lower-priced options now increasingly prioritised
Greener direction to be followed by the bigger players

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Ireland

KEY DATA FINDINGS

2020 IMPACT

Strong discounting push from retailers as birth rate declines
Irish family sizes are now smaller, while women are having children later
Multinational giant Procter & Gamble dominates

RECOVERY AND OPPORTUNITIES

Pandemic unlikely to hold long-term sway on sales
Standard nappies/diapers to drive overall sales growth
Value performance set to exceed volume performance

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little effect on sales other than mild distribution switch in 2020
Innovation increasing as embarrassment factor eases
Essity is still out in front but private label is gaining

RECOVERY AND OPPORTUNITIES

Further gains predicted regardless of COVID-19
Increasing embracement of the products to combine positively with new ways of purchasing
Competitors target new goals to expand product usage

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Ireland

KEY DATA FINDINGS

2020 IMPACT

Sales of disinfectant wipes boom as consumers become meticulous in hygiene practice
Pollution triggers skin care concerns, driving up demand for wipes
Boots improves private label competitiveness

RECOVERY AND OPPORTUNITIES

Emphasis on sanitation to remain strong, bolstering further demand for wipes
Boost to baby wipes and moist toilet wipes unlikely to outlast pandemic
Demand to remain steady for general purpose wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2015-2020 Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Ireland

KEY DATA FINDINGS

2020 IMPACT

Sales growth accelerates as Ireland goes into lockdown, with private label especially in demand
Convincing consumers of eco-credentials is a challenge in Ireland
Private label in the driving seat

RECOVERY AND OPPORTUNITIES

Consumers are now well stocked up, slowing demand down in 2021
Premium options can serve to address eco-concerns while allowing brands to compete better with private label
Bigger packs, POS promotion and packaging are other ways for brands to challenge private label

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2015-2020 Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Ireland

KEY DATA FINDINGS

2020 IMPACT

Tissue usage away from home declines significantly amid lockdown
Thriving tourism in Ireland abruptly halted by pandemic
Retail giant Essity also a key player in AFH

RECOVERY AND OPPORTUNITIES

Road to recovery unlikely to be swift for AFH tissue
Players now readapting for a new business climate
Public sector under pressure to deliver eco-friendly products

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020 Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020 Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020 Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020 Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page