Ireland has been experiencing a mini economic boom since 2015, with GDP outperforming the EU average and disposable incomes increasing. 2018 was again a year of heated economic activity, with retail sales generally booming across all channels and a very warm summer driving growth in tourism and domestic social activity.
Irish consumers are becoming increasingly concerned about the environmental impact of their product choices. Sustainability and flushability are two top features for consumers when considering product alternatives.
Private label continued its solid value sales and share growth in 2018. Private label products from Aldi, Lidl and Tesco in particular continued to be a popular choice for price-conscious Irish consumers.
Click-and-collect represents a huge opportunity for traditional bricks-and-mortar retailers. Irish consumers are traditionally brand-loyal and increasingly time-strapped due to the heated economy.
Despite a number of significant challenges, the outlook remains reasonably positive for the majority of categories within tissue and hygiene. Irish economic activity is set to be positive until the middle part of the forecast period at least, with GDP expected to outperform the EU average in 2019, 2020 and 2021.
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This industry report originates from Passport, our Tissue and Hygiene market research database.