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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Ireland

44 pages, Apr 2018

US$2,650

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Executive Summary

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A good year but challenges remain

Overall, 2017 was a positive year for tissue and hygiene in Ireland. The country is experiencing a mini economic boom with strong GDP growth, declining unemployment and increasing disposable incomes.

Consumer demand for sustainability increases in 2017

There were many high-profile environmental cases in 2017, which focused the consumer’s mindset on the environmental sustainability of hygiene. “Fatbergs” were particularly prominent in the British media with reports that the improper disposal of hygiene products – wipes, nappies and sanitary towels in particular – were to blame for clogging city sewers.

Irish consumers remain loyal to leading brands

Irish consumers have traditionally favoured brands that are manufactured within Ireland, early brand leaders and indigenous brands. This consumer trait is a legacy of Irish governments with the “Buy Irish” campaigns of the post-war period, which ran up to the mid-1990s.

Internet retailing an increasingly important channel

Due to the sensitive nature of some products purchased in tissue and hygiene – adult incontinence for example – internet retailing continued to show impressive growth in 2017. Irish consumers are also increasingly time- restrained and digital savvy.

Cautious optimism despite obstacles

The outlook for tissue and hygiene remains bright but there are some possible obstacles that could cause growth to slow over the forecast period. Ireland’s economy has been performing well with GDP growth averaging 2-3% over the last three years of the review period and is expected to be similar through to 2019.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tissue and Hygiene in Ireland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Ireland?
What are the major brands in Ireland?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Ireland

EXECUTIVE SUMMARY

A good year but challenges remain

Consumer demand for sustainability increases in 2017

Irish consumers remain loyal to leading brands

Internet retailing an increasingly important channel

Cautious optimism despite obstacles

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Ireland

HEADLINES

PROSPECTS

Increasing tourism flows expected to drive growth

Growth in foodservice outlets sustains growth

Discussion around environmental impact of paper towels and air dryers is ongoing

COMPETITIVE LANDSCAPE

Essity continues to dominate

Commercial and retail crossover benefit Essity

Innovation key to maintaining share

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Ireland

HEADLINES

PROSPECTS

Falling birth rate and demographics to impact forecast period

Flushability and sustainability

Online sales increasingly important

COMPETITIVE LANDSCAPE

Traditional consumer behaviour evident

Private label steadily gains share

Corporate social responsibility and sustainability key for brand image

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Ireland

HEADLINES

PROSPECTS

Allergies continue to drive growth in facial tissue sales

Increasing focus on the environment could impact growth

Toilet paper for smartphones

COMPETITIVE LANDSCAPE

Category remains fragmented and extremely competitive

Customer-centric strategy replaces product-led approach by major players

Brexit could materially impact retail tissue

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2012-2017
Table 37 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 40 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Wipes in Ireland

HEADLINES

PROSPECTS

Baby wipes to be impacted by slowing birth rate

Growing environmental concerns over wipes

Air pollution contributes to growth of facial wipes

COMPETITIVE LANDSCAPE

Multinationals dominate baby wipes

Private label retains a strong presence

Facial cleansing wipes extremely competitive in 2017

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2012-2017
Table 43 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 46 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Sanitary Protection in Ireland

HEADLINES

PROSPECTS

Increasing disposable incomes drive growth

Environmental concerns growing

Increased innovation required

COMPETITIVE LANDSCAPE

Traditional leaders remain but private label offers increasing competition

Private label continues to perform well in 2017

Social media promotion key to gaining share

CATEGORY DATA

Table 48 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 49 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 50 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 51 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 53 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Ireland

HEADLINES

PROSPECTS

Obesity a growing problem in Ireland

New medical protocol for managing incontinence

Neuromuscular stimulation

COMPETITIVE LANDSCAPE

Essity remains leading player

Private label continues to perform strongly

Omnichannel promotion still key to attaining brand share

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

A good year but challenges remain

Consumer demand for sustainability increases in 2017

Irish consumers remain loyal to leading brands

Internet retailing an increasingly important channel

Cautious optimism despite obstacles

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Ireland

EXECUTIVE SUMMARY

A good year but challenges remain

Consumer demand for sustainability increases in 2017

Irish consumers remain loyal to leading brands

Internet retailing an increasingly important channel

Cautious optimism despite obstacles

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Ireland

HEADLINES

PROSPECTS

Increasing tourism flows expected to drive growth

Growth in foodservice outlets sustains growth

Discussion around environmental impact of paper towels and air dryers is ongoing

COMPETITIVE LANDSCAPE

Essity continues to dominate

Commercial and retail crossover benefit Essity

Innovation key to maintaining share

CATEGORY DATA

Nappies/Diapers/Pants in Ireland

HEADLINES

PROSPECTS

Falling birth rate and demographics to impact forecast period

Flushability and sustainability

Online sales increasingly important

COMPETITIVE LANDSCAPE

Traditional consumer behaviour evident

Private label steadily gains share

Corporate social responsibility and sustainability key for brand image

CATEGORY DATA

Retail Tissue in Ireland

HEADLINES

PROSPECTS

Allergies continue to drive growth in facial tissue sales

Increasing focus on the environment could impact growth

Toilet paper for smartphones

COMPETITIVE LANDSCAPE

Category remains fragmented and extremely competitive

Customer-centric strategy replaces product-led approach by major players

Brexit could materially impact retail tissue

CATEGORY DATA

Wipes in Ireland

HEADLINES

PROSPECTS

Baby wipes to be impacted by slowing birth rate

Growing environmental concerns over wipes

Air pollution contributes to growth of facial wipes

COMPETITIVE LANDSCAPE

Multinationals dominate baby wipes

Private label retains a strong presence

Facial cleansing wipes extremely competitive in 2017

CATEGORY DATA

Sanitary Protection in Ireland

HEADLINES

PROSPECTS

Increasing disposable incomes drive growth

Environmental concerns growing

Increased innovation required

COMPETITIVE LANDSCAPE

Traditional leaders remain but private label offers increasing competition

Private label continues to perform well in 2017