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Learn moreJun 2020
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The impact of COVID-19 has led to rising demand for tissue and hygiene in the first part of 2020. In particular, sales of retail tissue—especially sales of toilet paper and paper towels—experienced a boost in the early months of 2020 as a result of stockpiling.
As of 10 May 2020, Ireland had seen around 1,500 deaths due to COVID-19 and 23,000 cases. On 12 March any events that involved outdoor gatherings of more than 500 and indoor gatherings of more than 100 were cancelled and schools, colleges and other public facilities were closed.
Over the years, it has been a significant challenge to convince many environmentally-conscious Irish consumers that tissue and hygiene products are sustainable and that buying them is ethical. For example, many sanitary protection and nappy products were deemed to be eco-unfriendly based on them containing excessive levels of plastic, chemicals and other unwanted materials.
Private label continued to its strong growth performance in tissue and hygiene. Tesco Ireland, for instance, boosted its value share in the category in 2019 on the back of its increasingly popular tissue and hygiene private label ranges.
Current value sales growth of tissue and hygiene is likely to be slightly stronger over the forecast period than it was during the review period, an expectation based in large part on the lingering impact of COVID-19 and the anticipated elevated interest of consumers over the forecast period in preventative health, hygiene and cleaning routines and practices. In particular, demand for retail tissue and antibacterial wipes is expected to see steady growth over the forecast period as a result of increased use during the pandemic and the view of many consumers that continued use of these products will be especially effective in ensuring ongoing good health.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ireland for free:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.