Lebanon’s economic crisis continued to put huge pressure on demand across tissue and hygiene in 2022 as the value of the local currency plummeted and purchasing power fell further. With no end in sight to widespread deprivation and perpetual uncertainty, consumers are adjusting to the new reality, with volume sales declines evening out as a result.
2022 saw a continuation of the profound political, social and economic crisis that has been impacting Lebanon since 2019. After so many months of widespread deprivation, many people are beginning to experience extreme, with the impact of constant pressure inevitably leading to social unrest.
Recent years have seen an almost complete collapse of Lebanon’s domestic economy as the exchange value of the Lebanese pound has slumped. This has resulted in very high inflation that has hit the spending power of local consumers very hard.
The deterioration of Lebanon’s economy continued during 2022 as the situation remained extremely serious for the vast majority of local residents. While shortages of medicines and other essential products were less severe than in previous years, widespread and frequent civil unrest has become a more serious issue.
The highly adverse situation with regards to Lebanon’s deeply rooted infrastructure issues continued to deteriorate during 2022 as the economic crisis continued to cause hardship for many local people. For instance, power cuts were already depressingly common but have now evolved into extended periods of total blackouts, with Lebanon essentially without a consistent electricity supply for extended periods since the middle of 2021.
It is unlikely that any meaningful recovery will be seen in Lebanon’s economy before the end of the forecast period. This is likely to mean extreme pressure on demand for tissue and hygiene products, with only marginal value growth expected in constant 2022 terms.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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