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Learn moreApr 2021
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Overall, tissue and hygiene witnessed slower growth in current value terms in 2020, although this does not tell the full story. Following the outbreak of COVID-19 there was a sharp shift to home seclusion as consumers looked to protect themselves against the spread of the virus.
Due to the outbreak of COVID-19, a state of emergency was imposed in seven major Japanese prefectures from 6 April 2020, and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash their hands, with no penalties or mandatory requirements.
The competitive landscape remained relatively stable overall with domestic manufacturers continuing to dominate the field. Nevertheless, individual performances largely reflected the impact of COVID-19 on the various categories of tissue and hygiene.
In the early stages of the COVID-19 pandemic there were widespread supply shortages seen for some products with some retailers having to employ purchasing limits on products such as toilet paper. These supply shortages were not limited to store-based retailers either, with e-commerce stores also reporting shortages.
Japan began the process of rolling out its COVID-19 vaccination programme in 2021 with the hope being the country can begin to return to relative normality by the end of the year. As consumers begin to resurface from their homes this is likely to have a significant impact on sales of retail tissue and hygiene.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.