Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Japan

40 pages, Apr 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Declining demand from China impacts growth

Declining sales of nappies/diapers/pants to Chinese consumers continued to limit the growth of the industry, with retail tissue and hygiene recording slower current value growth in 2017 compared to the review period average. This is mainly down to companies starting production of Japanese brands within China, while China is also facing an economic slowdown which has impacted demand.

Demographic shift impacts the industry

While the birth rate continued to decline in 2017 the percentage of the population aged over 65 continued to rise, which impacted the performances of several categories. For example, adult incontinence was the most dynamic category driven by the growing population of active elderly consumers.

Unicharm extends lead while Daio Paper benefits from launch of new brand

Unicharm Corp continued to extend its lead in the overall industry in 2017 backed by the strength of its portfolio, which includes leading brands such as Lifree in adult incontinence, Moony in nappies/diapers/pants and Sofy in sanitary protection. Its dominance in adult incontinence played a big role in its growth, with this being the most dynamic area of the industry.

Internet retailing benefits from demand for convenience and discretion

Internet retailing continued to record dynamic growth in retail tissue and hygiene in 2017, with consumers increasingly looking for convenience as well as privacy, which is afforded by this channel. Tissue and hygiene products are easily transportable and there is also a wider choice available online.

Growth in adult incontinence and retail tissue projected

Retail tissue and hygiene is projected to continue growing in value terms over the forecast period (at constant 2017 prices) albeit at a slightly slower rate than over the review period. Demographic changes are likely to result in a shift in priorities with value sales of adult incontinence overtaking sales of nappies/diapers/pants due to the ongoing ageing of the population.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Tissue and Hygiene in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Japan?
What are the major brands in Japan?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Japan

EXECUTIVE SUMMARY

Declining demand from China impacts growth

Demographic shift impacts the industry

Unicharm extends lead while Daio Paper benefits from launch of new brand

Internet retailing benefits from demand for convenience and discretion

Growth in adult incontinence and retail tissue projected

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Japan

HEADLINES

PROSPECTS

Strong performance from tourism industry in Japan drives demand for away-from-home tissue

Scarcity of care workers at nursery homes concern for industry

Ageing population to continue influencing sales of AFH tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Japan

HEADLINES

PROSPECTS

Premiumisation remains key to mitigating the volume decline

The increasing number of premature babies presents a new area for growth

Internet retailing a key distribution channel for nappies in Japan

COMPETITIVE LANDSCAPE

Competition intensifies as the market declines

Manufacturers launch premium offerings

Private label struggles in Japan with consumers focusing on quality

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Japan

HEADLINES

PROSPECTS

Retail adult incontinence performs well due to an ageing population

Light adult incontinence continues to drive category growth

Unmet demands of male consumers for light incontinence can be an area of growth

COMPETITIVE LANDSCAPE

Unicharm dominates

Local preference for domestic brands

Lack of demand for private label

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Japan

HEADLINES

PROSPECTS

Stagnant growth in number of households pushes manufacturers to be innovative

Vacation rental services have positive impact on retail tissue in Japan

Varied use for boxed facial tissues in Japan presents growth opportunity

COMPETITIVE LANDSCAPE

Daio Paper takes over the lead in retail tissue in Japan in 2017

Private label represents an area for growth for smaller-sized manufacturers

Competition divided within facial tissues based on use

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Japan

HEADLINES

PROSPECTS

Population affected by menstruation continues to decline

Rising number of females participating in the workforce creates room for high-end, functional products

Category performance tied to economic growth

COMPETITIVE LANDSCAPE

Unicharm retains lead through its broad portfolio

Kao Corp benefits from focus on working women

Demand for quality limits potential for private label

CATEGORY DATA

Table 48 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 49 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 50 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 51 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 52 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 53 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 54 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 55 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Japan

HEADLINES

PROSPECTS

Personal wipes should recover off the back of rising demand for convenience

Time-pressed households look for easy solutions

Internet retailing rising in prominence

COMPETITIVE LANDSCAPE

Kao Corp leads with a broad portfolio

Unicharm benefits from brand equity

Private label retains a solid position while local brands dominate

CATEGORY DATA

Table 56 Retail Sales of Wipes by Category: Value 2012-2017
Table 57 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 59 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 60 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 61 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Declining demand from China impacts growth

Demographic shift impacts the industry

Unicharm extends lead while Daio Paper benefits from launch of new brand

Internet retailing benefits from demand for convenience and discretion

Growth in adult incontinence and retail tissue projected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Japan

EXECUTIVE SUMMARY

Declining demand from China impacts growth

Demographic shift impacts the industry

Unicharm extends lead while Daio Paper benefits from launch of new brand

Internet retailing benefits from demand for convenience and discretion

Growth in adult incontinence and retail tissue projected

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Japan

HEADLINES

PROSPECTS

Strong performance from tourism industry in Japan drives demand for away-from-home tissue

Scarcity of care workers at nursery homes concern for industry

Ageing population to continue influencing sales of AFH tissue and hygiene

CATEGORY DATA

Nappies/Diapers/Pants in Japan

HEADLINES

PROSPECTS

Premiumisation remains key to mitigating the volume decline

The increasing number of premature babies presents a new area for growth

Internet retailing a key distribution channel for nappies in Japan

COMPETITIVE LANDSCAPE

Competition intensifies as the market declines

Manufacturers launch premium offerings

Private label struggles in Japan with consumers focusing on quality

CATEGORY DATA

Retail Adult Incontinence in Japan

HEADLINES

PROSPECTS

Retail adult incontinence performs well due to an ageing population

Light adult incontinence continues to drive category growth

Unmet demands of male consumers for light incontinence can be an area of growth

COMPETITIVE LANDSCAPE

Unicharm dominates

Local preference for domestic brands

Lack of demand for private label

CATEGORY DATA

Retail Tissue in Japan

HEADLINES

PROSPECTS

Stagnant growth in number of households pushes manufacturers to be innovative

Vacation rental services have positive impact on retail tissue in Japan

Varied use for boxed facial tissues in Japan presents growth opportunity

COMPETITIVE LANDSCAPE

Daio Paper takes over the lead in retail tissue in Japan in 2017

Private label represents an area for growth for smaller-sized manufacturers

Competition divided within facial tissues based on use

CATEGORY DATA

Sanitary Protection in Japan

HEADLINES

PROSPECTS

Population affected by menstruation continues to decline

Rising number of females participating in the workforce creates room for high-end, functional products

Category performance tied to economic growth

COMPETITIVE LANDSCAPE

Unicharm retains lead through its broad portfolio

Kao Corp benefits from focus on working women

Demand for quality limits potential for private label

CATEGORY DATA

Wipes in Japan

HEADLINES