Following the COVID-19 crisis, Romanians retained a strong preoccupation with hygiene and health and wellness. This contributed to tissue and hygiene registering another year of growth in 2022.
With consumers becoming more sophisticated and demanding, brand owners offered more functional, ergonomic, and sustainable products. The COVID-19 crisis also affected consumers’ behaviour, by making them more environmentally aware, leading to a reduction in the waste of purchased products and an increase in the preference for local products.
The leading players in retail tissue and hygiene in 2022 were Procter & Gamble Distribution, Essity, and Sofidel Group. Procter & Gamble continued to hold the lead in nappies/diapers/pants (with Pampers) and sanitary protection (with Always/Whisper).
Chained modern grocery retailers remained Romanian consumers’ favourite shopping destination in 2022, due to the large portfolios and competitive prices they provide. In 2022, retailers widely employed discounts to attract increasingly budget conscious consumers whose purchasing power had been hit by the high rate of inflation.
The high rate of Inflation will remain a key influence on the development of the tissue and hygiene market in Romania in the first half of the forecast period, with manufacturers focusing on reducing their energy related costs and on making their processes more efficient. 2023 will continue to bring price increases, encouraging more consumers to turn to less expensive products, including private label options.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!