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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Bolivia

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

In 2020, tissue and hygiene in Bolivia saw mixed performance within its subcategories as a result of the restrictions on movement during lockdown and the fact that the local economy went into decline. In general, this category saw a shift in demand in favour of lower-priced products, driven by consumers who were more cautious in their daily expenditure.

COVID-19 country impact

A strict lockdown was announced in Bolivia on 22 March, with some easing of restrictions on 1 June. Borders were closed during this time, car travel was only permitted for health and security emergencies, and all shopping had to be done on foot.

Company response

The big winners within tissue and hygiene in 2020 were the local brands of toilet paper and paper towels, such as Copelme SA’s Excelsior and Nacional brands, and Papelera Vinto Srl’s Perlita. These companies benefited from a strong presence in local markets and neighbourhood stores, which were the preferred destinations for consumers due to their proximity and lower-than-average prices.

Retailing shift

In 2020, tissue and hygiene was challenged by the reduction in retailers’ operating hours, restrictions on movement and the temporary closure of borders. This affected the distribution of imported brands, such as Scott, Elite and Nosotras, since there were reductions in production and internal distribution became more difficult.

What next for tissue and hygiene?

Post-COVID-19, it is likely that Bolivian consumers whose budgets have become more limited as a result of the economic impact of the pandemic will prefer trusted brands with which they are already familiar, but they will seek out promotions or offers. As Bolivia enters a period of growing unemployment and declining average income, products with low to mid-band prices will be the most sought after, and private label is expected to perform well across the forecast period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bolivia for free:

The Tissue and Hygiene in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Bolivia?
What are the major brands in Bolivia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Bolivia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection continues to see strong growth in current value terms in 2020

Nosotras consolidates its dominant position ahead of Kotex

Sales boosted by an increase in female workforce and independence

RECOVERY AND OPPORTUNITIES

Growth in sanitary protection will be driven by sales of lower-priced brands and formats in the years ahead

Focus will be on improving women’s quality of life via menstrual hygiene programmes

Greater participation in the workforce will boost sales of products that align with active lifestyles

CATEGORY DATA

Table 18 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Bolivia

KEY DATA FINDINGS

2020 IMPACT

More time at home during lockdown limits growth in nappies, diapers and pants in 2020

Kimberly leverages its widespread distribution network and broad portfolio to dominate sales

Competitors face competition from economy brands and illegal trade

RECOVERY AND OPPORTUNITIES

Value for money will remain the priority for consumers with limited budgets

Sustainability concerns will continue to grow, leading to an increase in cloth and organic diapers

Impact of pandemic likely to be small, as products in this category are seen as essential

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Retail adult incontinence sees a slowdown in growth in 2020 as key consumers are less inclined to use alternative shopping channels

Kimberly Bolivia continues to dominate sales in 2020 with its popular Plenitud brand

Demand limited by cultural constraints and high price sensitivity

RECOVERY AND OPPORTUNITIES

Strong growth expected in the coming years as the adult population grows

Increased visibility and range will dispel taboos around adult incontinence in the future and propel growth

Scope for growth in a relatively immature category

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Complex socioeconomic factors converge to hamper growth in wipes in 2020

Kimberly Bolivia continues to dominate wipes thanks to the strength of its Huggies brand

Non-essential profile of facial wipes and moist toilet wipes leads to decline in 2020

RECOVERY AND OPPORTUNITIES

Wipes will benefit from higher than average birth rates and greater penetration in rural areas

Rising focus on hygiene offers scope for growth, but this may be offset by sustainability concerns

Illegal sales of wipes will continue as consumers prioritise affordability in the future

CATEGORY DATA

Table 36 Retail Sales of Wipes by Category: Value 2015-2020
Table 37 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 39 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 40 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from greater at-home consumption during lockdown

Copelme maintains the lead in retail tissue thanks to its successful Nacional brand and undisrupted supply networks

Sales boosted by improving hygiene awareness and conditions

RECOVERY AND OPPORTUNITIES

Toilet paper will benefit from improvements in sanitation in general

Sustainability concerns offer opportunities for growth in a mature category

Economic outlook favours domestic players over imported brands

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2015-2020
Table 43 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 46 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Companies adapt to lockdown constraints by refocusing production and delivery

Extensive product offering ensures Kimberly remains in pole position

Despite short-term constraints in 2020, public institutions represent important sales opportunities

RECOVERY AND OPPORTUNITIES

Speedy recovery expected, but the category faces challenges in the short to medium term

More stringent hygiene practices will become the norm within public places

Sustainability concerns offer scope for growth in away-from-home tissue and hygiene

CATEGORY DATA

Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Bolivia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Bolivia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection continues to see strong growth in current value terms in 2020

Nosotras consolidates its dominant position ahead of Kotex

Sales boosted by an increase in female workforce and independence

RECOVERY AND OPPORTUNITIES

Growth in sanitary protection will be driven by sales of lower-priced brands and formats in the years ahead

Focus will be on improving women’s quality of life via menstrual hygiene programmes

Greater participation in the workforce will boost sales of products that align with active lifestyles

CATEGORY DATA

Nappies/Diapers/Pants in Bolivia

KEY DATA FINDINGS

2020 IMPACT

More time at home during lockdown limits growth in nappies, diapers and pants in 2020

Kimberly leverages its widespread distribution network and broad portfolio to dominate sales

Competitors face competition from economy brands and illegal trade

RECOVERY AND OPPORTUNITIES

Value for money will remain the priority for consumers with limited budgets

Sustainability concerns will continue to grow, leading to an increase in cloth and organic diapers

Impact of pandemic likely to be small, as products in this category are seen as essential

CATEGORY DATA

Retail Adult Incontinence in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Retail adult incontinence sees a slowdown in growth in 2020 as key consumers are less inclined to use alternative shopping channels

Kimberly Bolivia continues to dominate sales in 2020 with its popular Plenitud brand

Demand limited by cultural constraints and high price sensitivity

RECOVERY AND OPPORTUNITIES

Strong growth expected in the coming years as the adult population grows

Increased visibility and range will dispel taboos around adult incontinence in the future and propel growth

Scope for growth in a relatively immature category

CATEGORY DATA

Wipes in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Complex socioeconomic factors converge to hamper growth in wipes in 2020

Kimberly Bolivia continues to dominate wipes thanks to the strength of its Huggies brand

Non-essential profile of facial wipes and moist toilet wipes leads to decline in 2020

RECOVERY AND OPPORTUNITIES

Wipes will benefit from higher than average birth rates and greater penetration in rural areas

Rising focus on hygiene offers scope for growth, but this may be offset by sustainability concerns

Illegal sales of wipes will continue as consumers prioritise affordability in the future

CATEGORY DATA

Retail Tissue in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from greater at-home consumption during lockdown

Copelme maintains the lead in retail tissue thanks to its successful Nacional brand and undisrupted supply networks

Sales boosted by improving hygiene awareness and conditions