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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Bolivia

Apr 2019

US$2,650

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Executive Summary

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Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment

Over the last decade the Bolivian economy has continued to grow steadily, in turn helping to boost consumers’ disposable incomes and expand the country’s middle-class. Bolivian consumers are seeking to further improve their quality of life and are more informed than previous generations, while also benefiting from a wider range of product options.

Demographic changes lead to new consumption habits

Bolivia is a country in which a significant part of the population still live below the poverty line. However, economic indicators show that this group has shrunk steadily in recent years, while the middle-class has grown significantly.

Kimberly Bolivia remains the clear leader

Kimberly Bolivia remained the clear leader in tissue and hygiene in 2018, accounting for more than a half of overall value sales. The company’s position can be largely attributed to the fact that it is one of the few manufacturers with a presence in all categories.

Struggle between modernity and cultural traditions reflected in purchasing trends

In 2018, Bolivia remained a country of deep-rooted cultural traditions, with consumers’ purchasing behaviour following the patterns of previous generations. A significant percentage of the population continued to prefer to buy tissue and hygiene products in popular markets, where there is a high level of interaction between the buyer and seller.

Economic stability versus political stability

Although macroeconomic indicators should favour the ongoing growth of tissue and hygiene over the forecast period, the industry could also be impacted by political uncertainty. In 2016, a referendum was held with regard to a change in the constitution, which would allow President Evo Morales to run for a third consecutive term.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bolivia for free:

The Tissue and Hygiene in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Bolivia?
What are the major brands in Bolivia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Bolivia

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment

Demographic changes lead to new consumption habits

Kimberly Bolivia remains the clear leader

Struggle between modernity and cultural traditions reflected in purchasing trends

Economic stability versus political stability

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Bolivia

HEADLINES

PROSPECTS

AFH tissue benefits from the further development of the horeca channel

Lack of public toilets hampers the growth potential of AFH tissue

Price plays a key role in purchasing decisions

COMPETITIVE LANDSCAPE

Kimberly Bolivia offers the widest range of AFH products

AFH adult incontinence remains a negligible category

Government and municipalities remain important customers

CATEGORY DATA

Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Bolivia

HEADLINES

PROSPECTS

Potential growth opportunity due to unsatisfied demand

Devaluation of the Argentinian peso increases the impact of smuggling

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate sales

Kimberly Bolivia’s competitors focus on specific distribution channels

Leading players facing increasing competition from Chinese imports

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Bolivia

HEADLINES

PROSPECTS

Category benefiting from demographic trends

Budgetary and cultural constraints limit the category’s development

Light adult incontinence remains the best performing category

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate sales

Category remains highly concentrated

Distribution remains very limited

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Bolivia

HEADLINES

PROSPECTS

Toilet paper usage continues to rise steadily

Growth of facial tissues continues to accelerate

Growth of pocket handkerchiefs threatened by several factors

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains the most important distribution channel

Kimberly Bolivia remains the leading player

Copelme and Papelera Vinto continue to gain share

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2013-2018
Table 37 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 40 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Bolivia

HEADLINES

PROSPECTS

Category growth supported by greater female independence due to more women in the workforce

Menstrual hygiene programmes seek to improve quality of life for young women

Taboos still exist regarding menstruation

COMPETITIVE LANDSCAPE

Familial Sancela Sucursal remains the leading player in sanitary protection

Kimberly Bolivia remains committed to its corporate responsibility programme

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Bolivia

HEADLINES

PROSPECTS

Consumer usage of baby wipes hampers the growth of other wipe products

Use of wipes limited to urban areas

Leading players focus on cross merchandising to drive sales

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate wipes

Entry of Chinese brands squeezes out existing players

CATEGORY DATA

Table 48 Retail Sales of Wipes by Category: Value 2013-2018
Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tissue and Hygiene in Bolivia

New Report Guarantee

Executive Summary

New Report Guarantee

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment

Demographic changes lead to new consumption habits

Kimberly Bolivia remains the clear leader

Struggle between modernity and cultural traditions reflected in purchasing trends

Economic stability versus political stability

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Bolivia

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment

Demographic changes lead to new consumption habits

Kimberly Bolivia remains the clear leader

Struggle between modernity and cultural traditions reflected in purchasing trends

Economic stability versus political stability

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Bolivia

HEADLINES

PROSPECTS

AFH tissue benefits from the further development of the horeca channel

Lack of public toilets hampers the growth potential of AFH tissue

Price plays a key role in purchasing decisions

COMPETITIVE LANDSCAPE

Kimberly Bolivia offers the widest range of AFH products

AFH adult incontinence remains a negligible category

Government and municipalities remain important customers

CATEGORY DATA

Nappies/Diapers/Pants in Bolivia

HEADLINES

PROSPECTS

Potential growth opportunity due to unsatisfied demand

Devaluation of the Argentinian peso increases the impact of smuggling

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate sales

Kimberly Bolivia’s competitors focus on specific distribution channels

Leading players facing increasing competition from Chinese imports

CATEGORY DATA

Retail Adult Incontinence in Bolivia

HEADLINES

PROSPECTS

Category benefiting from demographic trends

Budgetary and cultural constraints limit the category’s development

Light adult incontinence remains the best performing category

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate sales

Category remains highly concentrated

Distribution remains very limited

CATEGORY DATA

Retail Tissue in Bolivia

HEADLINES

PROSPECTS

Toilet paper usage continues to rise steadily

Growth of facial tissues continues to accelerate

Growth of pocket handkerchiefs threatened by several factors

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains the most important distribution channel

Kimberly Bolivia remains the leading player

Copelme and Papelera Vinto continue to gain share

CATEGORY DATA

Sanitary Protection in Bolivia

HEADLINES

PROSPECTS

Category growth supported by greater female independence due to more women in the workforce

Menstrual hygiene programmes seek to improve quality of life for young women

Taboos still exist regarding menstruation

COMPETITIVE LANDSCAPE

Familial Sancela Sucursal remains the leading player in sanitary protection

Kimberly Bolivia remains committed to its corporate responsibility programme

CATEGORY DATA