Tissue and hygiene sales in 2022 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as toilet paper, paper towels and paper napkins, were among the losers while those associated with outdoor activities, tampons, AFH tissue and facial cleansing wipes, rebounded to pre-pandemic levels.
In 2022, in comparison with 2021 and 2020, the vast majority of consumers had resumed their pre-pandemic norms as all COVID-19 restrictions were lifted and vaccines were rolled out, all of which reduced fears of contagion. The main aspects that determined whether a category benefited or lost from the return to normality was whether the relevant products were used more or less often by people no longer staying at home.
In general, Paraguay’s tissue and hygiene market is popular because the majority of tissue and hygiene products are regarded as essential in the majority of Paraguayan households. However, while there is considerable room for innovation across the industry, many people remain highly price-sensitive when it comes to these products.
Those living in Paraguay’s major urban areas tend to have far higher incomes than those living in rural areas. As a result, urban consumption in much higher than rural consumption, with around 60% of consumption focused around Asunción and neighbouring cities such as Fernando de la Mora, Lambare, Villa Elisa, Mariano Roque Alonso and Luque.
Tissue and hygiene products are typically bought from small local grocers and health and beauty specialist retailers. Chained health and beauty specialist retailers are becoming more common in regional towns and rural areas, with sales of tissue and hygiene via this channel increasing as a result.
Paraguay’s economy is expected to continue growing faster than many other Latin American countries over the forecast period. Real GDP is expected to grow 3.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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