Economic growth and increased urbanisation are benefiting sales of tissue and hygiene in Paraguay, as is the expansion of the number of mid-income consumers who are consequently more likely to buy leading brands and spend money on products that are viewed as convenient but non-essential such as wipes. Many consumers, however, continue to face financial difficulties and therefore limit their spending to economy brands in essential areas, including toilet paper and sanitary protection.
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This industry report originates from Passport, our Tissue and Hygiene market research database.