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Learn moreJun 2020
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Demand for retail tissue has been inflated by COVID-19 in Kazakhstan in 2020. These products, especially toilet paper, are generally regarded as basic, essential items, and with consumers spending more time at home consumption has increased.
As of 12 May 2020, Kazakhstan had seen 32 deaths due to COVID-19 and 5,417 cases. The president declared a state of emergency in mid-May.
Whilst the economy in Kazakhstan developed steadily in 2019, price sensitivity remained a major factor and consumers paid great attention to both the affordability and accessibility of tissue and hygiene. The availability of tissue and hygiene brands in the low-end and mid-range price segments was important to the majority of Kazakhstanis in 2019 as few citizens enjoy the high disposable incomes and strong purchasing power needed to buy premium brands, especially as these type of products are disposable and cannot be re-used.
There was increasing competition between manufacturers in tissue and hygiene in 2019, with a growing range of brands and products available. This strong rivalry between companies is contributing to increasing product differentiation, whilst consumers are becoming more conscious of price, quality and product features.
Tissue and hygiene is still in a stage of development in Kazakhstan with much growth potential over the forecast period. As the economic conditions of the country improve and the standard of living is enhanced, consumers will likely increasingly acknowledge the importance of hygiene, offering players an opportunity to launch added-value products which offer improved functionality and convenience, such as wipes, which are very much at a nascent stage with potential to expand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Kazakhstan for free:
The Tissue and Hygiene in Kazakhstan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.