Tissue and hygiene recorded another year of retail value growth in 2018. Retail adult incontinence and personal wipes achieved the strongest retail value growth as convenience became a crucial trend, whilst the ageing population of Australia remains a permanent factor influencing retail adult incontinence sales.
The Australian government announced in 2018 that it will be removing the sales tax on feminine hygiene products. As other products such as retail adult incontinence already enjoy government support, several groups promoting and supporting the removal of tax on sanitary protection products achieved their demands.
The price war between brand manufacturers and retailers intensified in 2018 as manufacturers pushed for price increases. However, private label continued to record retail volume growth in most categories, as well as greater shelf space in supermarkets and thereby negatively affected a number of brand manufacturers, which lost out due to their higher retail prices.
Retail tissue witnessed no significant developments in 2018 as it continued to struggle with saturation and a lack of significant innovation. As a result, retail value growth remained limited over the review period, with only paper towels performing well.
Tissue and hygiene is yet to see a shift to sustainable or environmentally friendly products. Although this trend is already present in other industries such as home care, innovation around environmental sustainability in tissue and hygiene is limited and consumers are therefore less aware of the options available.
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This industry report originates from Passport, our Tissue and Hygiene market research database.