In 2018, tissue and hygiene registered faster retail value growth compared to the review period CAGR due to rising interest and demand among Tunisian consumers. An increasing number of consumers are becoming more aware of the benefits of tissue and hygiene products and perceiving them as necessary items.
Tissue and hygiene saw strong growth in all areas in 2018. A growing population, increasing consumer awareness and focus on hygiene, and lifestyle changes due to urbanisation have generated sales growth in Tunisia.
Although imported goods remain more attractive for Tunisian consumers thanks to the strong brand names, sharp price growth caused by strong currency deterioration has worsened consumers’ purchasing power, leading many people to continue being attracted by affordable domestic products. This helped domestic players to continue to dominate tissue and hygiene in 2018.
Traditional grocery retailers continued to be the most popular distribution channel for tissue and hygiene in Tunisia in 2018, due to its high number of outlets spreading across the country. In addition, traditional grocery retailers is the only channel available in many rural areas.
The economic conditions in Tunisia continue to threaten consumer goods categories. The country faces a significant decrease in the value of the local currency, growing inflation rates, and declining purchasing power, leading to a rise in price sensitivity.
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This industry report originates from Passport, our Tissue and Hygiene market research database.