Executive Summary

Apr 2019
Tissue and hygiene benefits from dynamic lifestyles

In 2018, tissue and hygiene registered faster retail value growth compared to the review period CAGR due to rising interest and demand among Tunisian consumers. An increasing number of consumers are becoming more aware of the benefits of tissue and hygiene products and perceiving them as necessary items.

Improving consumer awareness and favourable demographic trends drive growth in tissue and hygiene

Tissue and hygiene saw strong growth in all areas in 2018. A growing population, increasing consumer awareness and focus on hygiene, and lifestyle changes due to urbanisation have generated sales growth in Tunisia.

Domestic players continue to hold the lion’s share

Although imported goods remain more attractive for Tunisian consumers thanks to the strong brand names, sharp price growth caused by strong currency deterioration has worsened consumers’ purchasing power, leading many people to continue being attracted by affordable domestic products. This helped domestic players to continue to dominate tissue and hygiene in 2018.

Traditional grocery retailers dominates the distribution network

Traditional grocery retailers continued to be the most popular distribution channel for tissue and hygiene in Tunisia in 2018, due to its high number of outlets spreading across the country. In addition, traditional grocery retailers is the only channel available in many rural areas.

The outlook is positive for tissue and hygiene in Tunisia

The economic conditions in Tunisia continue to threaten consumer goods categories. The country faces a significant decrease in the value of the local currency, growing inflation rates, and declining purchasing power, leading to a rise in price sensitivity.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Tissue and Hygiene in Tunisia

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Tissue and Hygiene in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Tunisia?
  • What are the major brands in Tunisia?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Tunisia

EXECUTIVE SUMMARY

Tissue and hygiene benefits from dynamic lifestyles
Improving consumer awareness and favourable demographic trends drive growth in tissue and hygiene
Domestic players continue to hold the lion’s share
Traditional grocery retailers dominates the distribution network
The outlook is positive for tissue and hygiene in Tunisia

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Tunisia

HEADLINES

PROSPECTS

AFH adult incontinence records the fastest growth
A positive performance is expected over the forecast period
Away-from-home tissue and hygiene sales to continue being supported by modern lifestyles

COMPETITIVE LANDSCAPE

Sancella remains the main player in away-from-home tissue and hygiene in Tunisia
Domestic players continue to lead away-from-home tissue and hygiene
Development in key distribution areas set to stimulate growth

CATEGORY DATA

Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Tunisia

HEADLINES

PROSPECTS

Improving health standards drive sales
Healthy growth expected within nappies/diapers/pants over the forecast period
Alternatives such as cloth and cotton wool may present a challenge

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates nappies/diapers/pants in Tunisia
Social media campaigns capture and retain consumers
Modern retail channels boost brand awareness

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Tunisia

HEADLINES

PROSPECTS

Sales of retail adult incontinence in Tunisia grow from a small base
Strong growth expected over the forecast period
A continuous shift away from cloths towards incontinence products is expected

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) still dominates retail adult incontinence
Second-placed Sancella continues to gain share
Manufacturers to focus increasingly on consumer education over the forecast period

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Tunisia

HEADLINES

PROSPECTS

The black market represents an important threat to sales
Volume sales are driven by urban population growth
Toilet paper is expected to continue leading volume sales

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) remains the dominant player
Sancella sees a good performance in 2018
Local players lead retail tissue

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2013-2018
Table 37 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 40 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Tunisia

HEADLINES

PROSPECTS

Positive growth expected for sanitary protection
Pantyliners projected to see the fastest growth
Alternative products remain popular in rural areas

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates sanitary protection
Sancella sees a good performance in 2018
High brand loyalty helps the sales of leading brands

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Tunisia

HEADLINES

PROSPECTS

Consumers shift from cloth alternatives
Healthy growth expected over the forecast period
Baby wipes will remain among the fastest growing categories

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates wipes in Tunisia
Local brands are appreciated for their cheaper prices
Modern retail expansion boosts product availability

CATEGORY DATA

Table 48 Retail Sales of Wipes by Category: Value 2013-2018
Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023