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Overview:
Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Away-From-Home Tissue and Hygiene
- Retail Adult Incontinence
- Nappies/Diapers/Pants
- Sanitary Protection
- Wipes
- Retail Tissue
- RX/Reimbursement Adult Incontinence
If you're in the Tissue and Hygiene industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tissue and Hygiene in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tissue and Hygiene in Hong Kong, China?
- Which are the leading brands in Tissue and Hygiene in Hong Kong, China?
- How are products distributed in Tissue and Hygiene in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Tissue and Hygiene in Hong Kong, China
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Sanitary Protection in Hong Kong, China
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable but undynamic growth, with consumers increasingly attracted to sustainable alternatives
Overnight pants drive innovation within standard towels
Ultra-thin pads remains most popular and dynamic format
PROSPECTS AND OPPORTUNITIES
Stable demand will see players identifying ways to add value to the category
Environmentally-conscious consumers opt for reusable or organic products
Variations of sanitary protection designed for sports
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
Nappies/Diapers/Pants in Hong Kong, China
KEY DATA FINDINGS
2021 DEVELOPMENTS
Performance slow due to border closures and lower birth rates
Disposable pants records stronger performance due to greater functionality
Closed borders give way to cross-border deliveries
PROSPECTS AND OPPORTUNITIES
Further declines expected overall in line with demographic trends, but disposable pants will be a highlight
Environmentally-conscious parents drive the push for greater sustainability
Nappies/diapers are becoming smarter
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
Retail Adult Incontinence in Hong Kong, China
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable growth due to ageing population and care home restrictions
Absorbency and comfort as key premiumisation factor
Further switch in terms of distribution channels
PROSPECTS AND OPPORTUNITIES
Growth expected in line with ageing population
Women in the workforce as extended target audience
E-commerce set to gain further penetration of category
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
Wipes in Hong Kong, China
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wipes continues to see demand in line with heightened hygiene concerns
Further declines for baby wipes and intimate wipes
Wipes remains fairly consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook for wipes, with premiumisation driven by added functionality
Concerns over use of harmful chemicals drive growth of natural wipes
Licensing collaborations to attract younger audience
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
Retail Tissue in Hong Kong, China
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining demand for retail tissue as restrictions ease in 2021
Pocket handkerchiefs declines as wipes and hand sanitisers become the norm
Various types of sustainable tissue options emerging
PROSPECTS AND OPPORTUNITIES
Retail tissue continues to return to greater levels of normalisation
Premiumisation of tissue is on the rise
Neutral scents will become increasingly popular
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
Away-From-Home Tissue and Hygiene in Hong Kong, China
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021 driven by easing of restrictions
Full recovery for AFH wipers in 2021 as hospitals/healthcare offset 2020’s drop in demand
PROSPECTS AND OPPORTUNITIES
AFH adult incontinence driven by ageing population
AFH napkins faces challenge from growing awareness of sustainability issues
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
Rx/Reimbursement Adult Incontinence in Hong Kong, China
2021 DEVELOPMENTS
Demand for low- to mid-priced products grows but category remains negligible
PROSPECTS AND OPPORTUNITIES
Low retail selling price as rx/reimbursement is provided to limited population
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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