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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Hong Kong, China

42 pages, Mar 2018

US$2,650

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Executive Summary

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Tissue and hygiene records slightly slower current value growth in 2017

The maturity of various categories and the ageing population continued to restrain sales of tissue and hygiene products in 2017. With the development of the internet, consumers in mainland China find it more convenient to access international brands at affordable prices online.

Adult incontinence leads growth while nappies/diapers show sluggish increase

Adult incontinence recorded the fastest value growth over the course of the last decade and is expected to continue to post the fastest CAGR over the forecast period. This category mainly benefits from the ageing population.

International players lead sales in tissue and hygiene

International players largely dominate all categories in tissue and hygiene in Hong Kong. The only exceptions are adult incontinence and napkins.

Supermarkets and health and beauty specialists dominate distribution

Health and beauty specialist retailers and supermarkets combined accounted for the vast bulk of value sales in tissue and hygiene in 2017. Supermarkets remains the dominant retail distribution channel in the industry since they offer convenient locations in Hong Kong and present consumers with a wide range of products at various price points.

Low birth rate and ageing population pose challenges to tissue and hygiene

The low birth rate in Hong Kong and the territory’s ageing population continued to have a significant impact on sales of tissue and hygiene in 2017. While the low birth rate is suppressing demand for nappies/diapers/pants and baby wipes, the ageing population is boosting demand for adult incontinence products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Tissue and Hygiene in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Hong Kong, China

EXECUTIVE SUMMARY

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Hong Kong, China

HEADLINES

PROSPECTS

Adult incontinence projected to achieve rapid growth over next five years

Appearance is an important factor for light adult incontinence products

COMPETITIVE LANDSCAPE

High quality is the first consideration for adult incontinence shoppers

Light adult incontinence is at early stage of development in Hong Kong

Health and beauty specialists the major sales channel in adult incontinence

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Hong Kong, China

HEADLINES

PROSPECTS

Retail tissue expected to grow slowly over next five years

Toilet paper expected to continually support overall sales of retail tissue

COMPETITIVE LANDSCAPE

Vinda and Tempo dominate most subcategories in retail tissue

Consumers perceive little difference between branded and private label retail tissue

CATEGORY DATA

Table 25 Retail Sales of Tissue by Category: Value 2012-2017
Table 26 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 29 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Hong Kong, China

HEADLINES

PROSPECTS

Unit price projected to fall steadily over next five years

Slim/thin/ultra-thin towels and pantyliners expected to grow rapidly

COMPETITIVE LANDSCAPE

International brands dominate sanitary protection in Hong Kong

Kimberly-Clark maintains leading position just ahead of Procter & Gamble

CATEGORY DATA

Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 34 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 35 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 36 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 37 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 38 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in Hong Kong, China

HEADLINES

PROSPECTS

AFH adult incontinence lead sales growth in AFH tissue and hygiene

AFH tissue constrains growth of AFH tissue and hygiene

Growth rate of AFH paper towels expected to decrease

COMPETITIVE LANDSCAPE

Kimberly-Clark dominates AFH tissue and hygiene in Hong Kong

CATEGORY DATA

Table 39 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 41 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 42 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 43 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 44 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 47 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 48 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Hong Kong, China

HEADLINES

PROSPECTS

Low birth rate is double-edged sword for nappies/diapers/pants

Demand from mainland China decreases in nappies/diapers/pants

Disposable pants expected to register strongest value growth within nappies/diapers/ pants

COMPETITIVE LANDSCAPE

International brands dominate nappies/diapers/pants in Hong Kong

Japanese brands popular in Hong Kong

Manufacturers claim their products have high absorbency to gain competitiveness

CATEGORY DATA

Table 49 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 50 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 53 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Wipes in Hong Kong, China

HEADLINES

PROSPECTS

General purpose wipes expected to register strongest growth rate

Demand for small packs and multifunctional wipes set to increase

Consumers trade up to high-quality wipes

COMPETITIVE LANDSCAPE

Consumers trade up from private label to branded products

Baby wipes has several large and diversified players competing for share

Consumers trade up to premium brand in intimate wipes

CATEGORY DATA

Table 55 Retail Sales of Wipes by Category: Value 2012-2017
Table 56 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 59 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Hong Kong, China

EXECUTIVE SUMMARY

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Hong Kong, China

HEADLINES

PROSPECTS

Adult incontinence projected to achieve rapid growth over next five years

Appearance is an important factor for light adult incontinence products

COMPETITIVE LANDSCAPE

High quality is the first consideration for adult incontinence shoppers

Light adult incontinence is at early stage of development in Hong Kong

Health and beauty specialists the major sales channel in adult incontinence

CATEGORY DATA

Retail Tissue in Hong Kong, China

HEADLINES

PROSPECTS

Retail tissue expected to grow slowly over next five years

Toilet paper expected to continually support overall sales of retail tissue

COMPETITIVE LANDSCAPE

Vinda and Tempo dominate most subcategories in retail tissue

Consumers perceive little difference between branded and private label retail tissue

CATEGORY DATA

Sanitary Protection in Hong Kong, China

HEADLINES

PROSPECTS

Unit price projected to fall steadily over next five years

Slim/thin/ultra-thin towels and pantyliners expected to grow rapidly

COMPETITIVE LANDSCAPE

International brands dominate sanitary protection in Hong Kong

Kimberly-Clark maintains leading position just ahead of Procter & Gamble

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Hong Kong, China

HEADLINES

PROSPECTS

AFH adult incontinence lead sales growth in AFH tissue and hygiene

AFH tissue constrains growth of AFH tissue and hygiene

Growth rate of AFH paper towels expected to decrease

COMPETITIVE LANDSCAPE

Kimberly-Clark dominates AFH tissue and hygiene in Hong Kong

CATEGORY DATA

Nappies/Diapers/Pants in Hong Kong, China

HEADLINES

PROSPECTS

Low birth rate is double-edged sword for nappies/diapers/pants

Demand from mainland China decreases in nappies/diapers/pants

Disposable pants expected to register strongest value growth within nappies/diapers/ pants

COMPETITIVE LANDSCAPE

International brands dominate nappies/diapers/pants in Hong Kong

Japanese brands popular in Hong Kong

Manufacturers claim their products have high absorbency to gain competitiveness

CATEGORY DATA

Wipes in Hong Kong, China

HEADLINES

PROSPECTS

General purpose wipes expected to register strongest growth rate

Demand for small packs and multifunctional wipes set to increase