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Learn moreMar 2019
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Retail tissue and hygiene continued to see steady gains in current value terms in 2018 with Hong Kong’s economy thriving. As disposable incomes rise consumers are increasingly looking for premium and added-value products such as those with antibacterial properties, organic ingredients and ingredients that care for the skin and this has helped to drive value growth.
One area to benefit from Hong Kong’s rapidly ageing society is adult incontinence, through both the retail and away-from-home channels. The government has taken steps to increase awareness of this issue and to remove the stigma associated with it, while leading brands such as Tena have also used marketing to improve acceptance among a younger audience, especially working women.
Kimberly-Clark (HK) Ltd, Procter & Gamble HK Ltd and Essity AB continued to dominate tissue and hygiene in Hong Kong. These players benefit from their strong positions in the largest categories, with brands that consumers trust and which they often perceive to be of a higher quality than local alternatives.
Supermarkets and health and beauty specialist retailers continued to account for most sales of retail tissue and hygiene in 2018. Supermarkets offer convenience with these stores being located across the island and enabling consumers to purchase products such as nappies/diapers/pants and toilet paper as part of their weekly shop.
With slow population growth and a low birth rate retail tissue and hygiene is likely to see slower retail volume growth over the forecast period when compared to the review period. These products have largely all reached maturity and therefore rely on population growth to drive volume sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:
The Tissue and Hygiene in Hong Kong, China market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.