Tissue and Hygiene in Hungary

May 2022
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Hungary?
  • Which are the leading brands in Tissue and Hygiene in Hungary?
  • How are products distributed in Tissue and Hygiene in Hungary?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Hungary

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Brand loyalty high as consumers prioritise reliability and comfort
Private label in sanitary protection remains the lowest in tissue and hygiene
International brands retain their strong lead in 2021

PROSPECTS AND OPPORTUNITIES

Trend toward premium products could be impacted by the expansion of the discounters channel
Expected rise of eco-friendly sanitary protection
Increasing popularity of anion and probiotic products

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

Nappies/Diapers/Pants in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Disposable pants grow in popularity
Pampers supports the care of premature babies
International players maintain their clear lead

PROSPECTS AND OPPORTUNITIES

E-commerce to strengthen its position to potentially lead the distribution of nappies/diapers/pants
Sustainability matters
Private label strength

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

Retail Adult Incontinence in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail sales increase as consumer base expands
Players seek to raise awareness and educate consumers to purchase products specifically for incontinence
Essity is the clear sales leader with its trusted Tena brand

PROSPECTS AND OPPORTUNITIES

Ageing of the population to support future growth
More education needed to raise product awareness
Potential increased competition from other products

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

Rx/Reimbursement Adult Incontinence in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased sales from doctors’ prescriptions in 2021
Retail players have a strong foothold in the channel

PROSPECTS AND OPPORTUNITIES

Ageing population to support future growth
More education and greater product awareness could benefit Rx sales

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021 Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021 Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026 Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026

Wipes in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased focus on hygiene during COVID-19 increases the use of disposable wipes
Baby wipes are basic necessities for Hungarians
Essity leads with its well-known and trusted Libero brand

PROSPECTS AND OPPORTUNITIES

Increased focus on hygiene and sanitation to continue to support future sales
Rise in birth rate set to benefit baby wipes
Bulk packages and discount coupon days important

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2016-2021 Table 43 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 45 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 46 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

Retail Tissue in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Toilet paper sales remain high in 2021 as COVID-19 related restrictions are reintroduced
Package-free products gain in popularity
Essity leads, driving innovation and launching new products

PROSPECTS AND OPPORTUNITIES

Ongoing demand for essential retail tissue items
Environmentally-friendly features may gain prominence
Premiumisation may decline as high inflation negatively affects consumer budgets

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2016-2021 Table 49 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 51 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 52 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

Away-From-Home Tissue and Hygiene in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Away-from-home tissue sales rise as hotels and restaurants reopen
New Green trademark for domestic products made in a sustainable way
Essity Hungary provides the benchmark brand in landscape where distributors play key role

PROSPECTS AND OPPORTUNITIES

Future positive results supported by increased hygiene measures
Complete lifting of horeca will return lost demand
Private label could develop in away-from-home channels

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
          • AFH Wipers through Business/Industry
          • AFH Wipers through Horeca
          • AFH Wipers through Hospitals/Healthcare
          • AFH Wipers through Public
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!