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Learn moreMar 2019
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The Hungarian economy continued to perform well in 2018. The government is implementing measures to reduce unemployment and increase wages, resulting in growing incomes and increasing consumer spending power.
Convenient solutions enjoyed increasing demand, with consumers more willing to spend on non-essentials to make life easier or save time. In 2018 impregnated wet wipes recorded the strongest value growth due to demand for convenience.
International companies lead most categories in tissue and hygiene in Hungary. Domestic manufacturing plants are mostly owned and operated by international companies, which continue to invest in production facilities and innovation, as well as mass media advertising, which is key to attract buyers and generate increasing value sales.
Some reorganisation between channels was observed in 2018 as large chained modern grocery retailers lost share. Drugstores continued to gain thanks to their wide offer of brands and private label products and attracted buyers with special offers, discount coupon days and loyalty schemes.
The economy is predicted to remain on its growth path, further strengthening purchasing power and contributing to stable growth of tissue and hygiene in both in retail and away-from-home, while the quality of tissue and hygiene products will be increasingly important. Premiumisation is set to continue in all categories and innovation in improving comfort, convenience, design and durability will be important to drive growth and increase share.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hungary for free:
The Tissue and Hygiene in Hungary market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.