Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Hungary

48 pages, Mar 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Improving Hungarian economy supports tissue and hygiene expansion

The generally improving economic sentiment, resulting in soaring consumer confidence and growing purchasing power, favourably impacted the retail channel in Hungary in 2017. The majority of fast-moving consumer goods continued expanding and this included tissue and hygiene value and volume sales.

Versatile use, multi-layer retail tissue products sales grow dynamically

In 2017, the highest growth subcategories were found in retail tissue. Analysis of the fastest growing areas shows that consumers are willingly to spend on making their everyday lives more comfortable and convenient using quality tissue products and thus purchased higher volume and upgraded in quality to more layers.

Internationals lead through innovation and quality – locals also emerge

International manufacturers occupy the leading positions in most tissue and hygiene categories. While there are several production facilities located in Hungary, most are owned by foreign multinationals, which can invest in modernising manufacturing plants to achieve high production capacity.

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Retail tissue and hygiene sales are highly concentrated. Large selling space chained modern grocery channels, hypermarkets, supermarkets, discounters and parapharmacies/drugstores are the most significant thanks to a wide range of brands and private label on offer.

Forecast is positive, market is set to grow further

The economy is predicted to stay on a growth path which will benefit continued growth of tissue and hygiene sales in both the retail and away-from-home sectors. As demand is expected to grow, the quality of tissue and hygiene products will be increasingly important and premiumisation is set to continue in all categories.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Tissue and Hygiene in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Hungary?
What are the major brands in Hungary?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Hungary

EXECUTIVE SUMMARY

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Hungary

HEADLINES

PROSPECTS

Economic improvements allow for more away-from-home tissue

Quality is also becoming key in away-from-home

Demand for convenience supports emergence of AFH wipers

COMPETITIVE LANDSCAPE

Strong multinationals lead

Wipers set to post fastest growth

Away-from-home channels benefit from improving economy

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Hungary

HEADLINES

PROSPECTS

Declining birth rates may reverse thanks to government programmes

Nappies/diapers dominate, but use of disposable pants spreads as lifestyles change

Spreading use of alternatives to nappies/diapers – not threatening disposables

COMPETITIVE LANDSCAPE

International brands and companies lead, locals enter competition at low end

Growing pack sizes

Role of price promotions is very strong

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Hungary

HEADLINES

PROSPECTS

Retail tissue continues to forge ahead and still has strong growth potential

Versatile usage habits and premiumisation generate high growth in kitchen towels

Tissue products add more layers

COMPETITIVE LANDSCAPE

International companies dominate retail tissue with growing private label share

Discounting remains most important promotional tool

Hungary is not yet going green

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2012-2017
Table 37 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 40 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Hungary

HEADLINES

PROSPECTS

Most Hungarian women plan their purchases of sanitary protection

Increasing personalisation and segmentation of sanitary products

Eco-friendly products remain unavailable

COMPETITIVE LANDSCAPE

Multinationals dominate sanitary protection

Channels with the largest selection and most competitive offers gain advantage

Brands remain the strongest, private label has a smaller but important role

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Hungary

HEADLINES

PROSPECTS

Higher income segments demand convenient, premium solutions

Availability limits consumption; most use connected to modern lifestyles

Specialised wipes attract customers; call for innovation

COMPETITIVE LANDSCAPE

Leading, fastest growing players compete by discounting and bulk sales

Falling unit prices help boost sales

Wipes compete against several categories, habits and alternatives

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Hungary

HEADLINES

PROSPECTS

Demographics, economic changes support growth of incontinence sales

Spreading awareness of health conditions raises demand

Personalised product developments, incontinence products for men launched

COMPETITIVE LANDSCAPE

Limited number of companies competes with widening range of products

New channels emerge – discounters and internet retailing

Role of prescription and its influence on brands

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Hungary

HEADLINES

PROSPECTS

Improving economy allows more financial support for healthcare, health insurance

Reimbursement system for adult incontinence benefits listed brands

Demographics and awareness suggest growth of reimbursement incontinence

CATEGORY DATA

Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Hungary

EXECUTIVE SUMMARY

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Away-From-Home Tissue and Hygiene in Hungary

HEADLINES

PROSPECTS

Economic improvements allow for more away-from-home tissue

Quality is also becoming key in away-from-home

Demand for convenience supports emergence of AFH wipers

COMPETITIVE LANDSCAPE

Strong multinationals lead

Wipers set to post fastest growth

Away-from-home channels benefit from improving economy

CATEGORY DATA

Nappies/Diapers/Pants in Hungary

HEADLINES

PROSPECTS

Declining birth rates may reverse thanks to government programmes

Nappies/diapers dominate, but use of disposable pants spreads as lifestyles change

Spreading use of alternatives to nappies/diapers – not threatening disposables

COMPETITIVE LANDSCAPE

International brands and companies lead, locals enter competition at low end

Growing pack sizes

Role of price promotions is very strong

CATEGORY DATA

Retail Tissue in Hungary

HEADLINES

PROSPECTS

Retail tissue continues to forge ahead and still has strong growth potential

Versatile usage habits and premiumisation generate high growth in kitchen towels

Tissue products add more layers

COMPETITIVE LANDSCAPE

International companies dominate retail tissue with growing private label share

Discounting remains most important promotional tool

Hungary is not yet going green

CATEGORY DATA

Sanitary Protection in Hungary

HEADLINES

PROSPECTS

Most Hungarian women plan their purchases of sanitary protection

Increasing personalisation and segmentation of sanitary products

Eco-friendly products remain unavailable

COMPETITIVE LANDSCAPE

Multinationals dominate sanitary protection

Channels with the largest selection and most competitive offers gain advantage

Brands remain the strongest, private label has a smaller but important role

CATEGORY DATA

Wipes in Hungary

HEADLINES

PROSPECTS

Higher income segments demand convenient, premium solutions

Availability limits consumption; most use connected to modern lifestyles

Specialised wipes attract customers; call for innovation

COMPETITIVE LANDSCAPE

Leading, fastest growing players compete by discounting and bulk sales