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Learn moreMar 2021
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COVID-19 had a broadly negative impact on tissue and hygiene in Ecuador in 2020, with most of the main market categories posting declines in volume and current value sales. Prior to the outbreak of the pandemic, the country had already been experiencing a deepening economic crisis due to falling oil revenues and austerity policies that were imposed to tackle a spiralling debt-to-GDP ratio.
On 12 March 2020, schools in Ecuador were closed. From 14 March, the country’s borders were shut to all inbound travellers, including citizens and foreigners with legal residency.
Domestic brands and private label lines like Supermaxi (Corporacion La Favorita) and Hada (Ecuadorian Paper Industry) gained ground across tissue and hygiene in 2020 as the economic fallout of COVID-19 weakened purchasing power and drove consumers to trade down to cheaper options. In particular, heightened budget-consciousness helped these players to strengthen their presence in retail tissue categories such as paper towels and toilet paper.
From the outbreak of COVID-19 in March 2020, Ecuadorians became much more inclined to buy tissue and hygiene products in retail outlets located closer to their homes. While this was initially due to curfews and restrictions on movement, this behaviour persisted after lockdown measures were eased, as many consumers continued to limit the amount of time they spent outside the home due to concerns about community transmission of the virus.
Most tissue and hygiene categories in Ecuador should see retail demand rebound from 2021 as economic conditions start to improve in line with the anticipated easing of the pandemic. However, it is likely to take several years for the local economy to recover from the fallout of the pandemic, which has exacerbated an existing crisis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.