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Learn moreApr 2019
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Tissue and hygiene faces the challenge of maintaining value gains against a shrinking consumer base. As emigration rates rapidly increase and birth rates decline, the growth and development opportunities for tissue and hygiene remain quite limited, especially in demographically sensitive areas such as sanitary protection and nappies/diapers/pants.
The consumer confidence index is rising in Lithuania, replacing the previous concerns of higher food prices with health and wellness being a key topic in 2018. A mixture of regional fusions, improving economic conditions and rising levels of education were the main reasons behind this development.
The Lithuanian tissue and hygiene market remained highly consolidated in 2018, with The Procter & Gamble Co, Essity and Kimberly-Clark Corp holding the leading positions in the more sophisticated categories, such as nappies/diapers/pants and sanitary protection. Nevertheless, the domestic player, Grigeo Grigiskes, continued to lead the important category of toilet paper and tissue and hygiene overall.
Smaller retailing formats were traditionally more popular among Lithuanians. In the past, Lithuania was a predominantly rural country and, after regaining its independence from the Soviet Union, privatisation was allowed and opened opportunities for smaller businesses, with many small supermarkets and private stores rapidly emerging, shaping the shopping habits for a few generations.
Value sales of tissue and hygiene are expected to record weak growth, as the positive economic context and growing purchasing power, together with increasing health concerns, will likely remain trends over the forecast period. However, negative demographic trends will likely continue to be the main barriers to development.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.