Tissue and Hygiene in Lithuania
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Lithuania
Away-from-home is back to business
Jumbo toilet paper in high demand
Horeca supports AFH napkins category
Economic uncertainty will limit growth opportunities
Toilet paper and paper towels most in demand
Price will remain top of mind in cost-centric culture
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Lithuania
Legislative changes to Rx impact retail category sales
Incontinence products are becoming thinner
Tena from Essity AB dominates adult retail incontinence
Ageing population to support long-term growth
Major brands will retain their lead
Education is key to attract more consumers towards adult incontinence products
Table 25 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Lithuania
Slowing birth rate and price inflation curbs volume sales
Smaller brands and private label take on Pampers and Huggies
Convenience drives further growth in disposable pants
Stagnant performance expected as inflationary pressure remain
Disposable pants are primary growth area
Private label to gain popularity
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Lithuania
Retail volumes remain robust amid price inflation
Competition intensifies among existing players
Sanitary protection needs to support active lifestyles
Manufacturers will explore different strategies to counter inflationary pressures
Natural and sustainable features will attract consumers
Tampons and pantyliners to gain popularity
Table 37 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Lithuania
Demand patterns normalise for home and personal wipes post-pandemic
Procter & Gamble grows lead as Bambo shakes up wipes landscape
Anti-bacterial wipes lose appeal
Stagnant growth ahead in baby wipes as birth rate limits demand
Economic pressures will put consumer emphasis on price
Home care to drive category growth
Table 43 Retail Sales of Wipes by Category: Value 2017-2022
Table 44 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 47 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Lithuania
Price inflation drive demand for discounts and promotions
Business as usual for retail tissue
Return of seasonal colds and flus drive strong performance in facial tissues
Stable growth ahead as demand subsides
Boxed facial tissues show strong growth potential
Private label competition to expand
Table 49 Retail Sales of Tissue by Category: Value 2017-2022
Table 50 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 52 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 53 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
Rx/Reimbursement Adult Incontinence in Lithuania
Higher Rx quotas benefit the category
Light incontinence largely omitted from Rx
Stable prices prevail in 2022
Current reimbursement system set to act as a barrier to growth
Rx price review inevitable in forecast period
Number of patients seeking Rx aid set to rise
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027