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Country Report

Tissue and Hygiene in

Tissue and Hygiene in the Philippines

50 pages, Apr 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tissue and hygiene growth recovers in 2017

After a slowdown in value growth in the previous year, the Filipino tissue and hygiene market saw growth accelerate in 2017 as a result of the Philippines’ improved economy, which increased consumers’ purchasing power in general. Convenience also emerged as an increasingly important factor in demand among consumers, especially from middle-class families, since they now had a greater capacity for discretionary spending.

Increase in purchasing power among Filipinos has more impact on volume than value

The impact of increased purchasing power among Filipinos varied from one consumer goods category to another. In tissue and hygiene, it had a more marked impact on volume than value sales, with relatively little effect on brand choice.

Competitive landscape differs from one category to another

The market share of multinational versus local brands and premium brands versus budget brands varies across categories. Sanitary protection is characterised by strong brand loyalty, with the multinational label, Modess, maintaining the largest share despite the existence of other more affordable brands.

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Grocery retailers such as supermarkets and hypermarkets remained the main distribution channel for retail tissue and hygiene in 2017. These grocery retailers allot significant shelf space for these products.

Positive outlook

With favourable economic conditions and a continuous increase in awareness of tissue and hygiene products among Filipinos, the market is expected to see growth in both volume and value terms over the forecast period. A continuous rise in demand for baby care-related products will be a significant factor in driving growth.

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Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tissue and Hygiene in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Philippines?
What are the major brands in Philippines?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in the Philippines

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in the Philippines

HEADLINES

PROSPECTS

Real estate expansion

Boost for AFH tissue

BPO slowdown a constraint on growth

COMPETITIVE LANDSCAPE

Major tissue players target the institutional market

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in the Philippines

HEADLINES

PROSPECTS

Faster category growth is seen amid favourable market factors

Parents appreciate quality as well as price

Ecommerce helps drive growth in nappy usage

COMPETITIVE LANDSCAPE

EQ benefits from local knowledge

Pampers expanding its product range

Price not the only factor

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in the Philippines

HEADLINES

PROSPECTS

Significant obstacles to development

Growth slows

E-commerce addresses embarrassment problem

COMPETITIVE LANDSCAPE

JS Unitrade pursues dual brand strategy

Potential for Dr P

Little demand for private label

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in the Philippines

HEADLINES

PROSPECTS

New users drive up volumes

Tissue products for household use drive category growth

Opportunities for further expansion

COMPETITIVE LANDSCAPE

Leader employs first brand ambassador

Kleenex adds cucumber extract

Papertech offers multiple brands

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in the Philippines

HEADLINES

PROSPECTS

A nascent category

CATEGORY DATA

Table 48 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 49 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 50 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 51 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Sanitary Protection in the Philippines

HEADLINES

PROSPECTS

Trends seen in previous years are sustained

Meanwhile, non-wing variants also exist but are not particularly popular across brands.

Sanitary protection brands continue to innovate and introduce new products

Continued expansion over the forecast period

COMPETITIVE LANDSCAPE

Modess maintains dominance

Strong support for Whisper

Local brand strong in pantyliners

CATEGORY DATA

Table 52 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 53 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 54 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 55 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 56 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 57 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 58 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in the Philippines

HEADLINES

PROSPECTS

Rising hygiene-consciousness drives growth

Baby wipes have diverse range of use

Baby wipes remain key to growth

COMPETITIVE LANDSCAPE

Giggles faces growing competition

Strong growth in facial cleansing wipes

New formats entering the market

CATEGORY DATA

Table 59 Retail Sales of Wipes by Category: Value 2012-2017
Table 60 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 62 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 63 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 64 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in the Philippines

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in the Philippines

HEADLINES

PROSPECTS

Real estate expansion

Boost for AFH tissue

BPO slowdown a constraint on growth

COMPETITIVE LANDSCAPE

Major tissue players target the institutional market

CATEGORY DATA

Nappies/Diapers/Pants in the Philippines

HEADLINES

PROSPECTS

Faster category growth is seen amid favourable market factors

Parents appreciate quality as well as price

Ecommerce helps drive growth in nappy usage

COMPETITIVE LANDSCAPE

EQ benefits from local knowledge

Pampers expanding its product range

Price not the only factor

CATEGORY DATA

Retail Adult Incontinence in the Philippines

HEADLINES

PROSPECTS

Significant obstacles to development

Growth slows

E-commerce addresses embarrassment problem

COMPETITIVE LANDSCAPE

JS Unitrade pursues dual brand strategy

Potential for Dr P

Little demand for private label

CATEGORY DATA

Retail Tissue in the Philippines

HEADLINES

PROSPECTS

New users drive up volumes

Tissue products for household use drive category growth

Opportunities for further expansion

COMPETITIVE LANDSCAPE

Leader employs first brand ambassador

Kleenex adds cucumber extract

Papertech offers multiple brands

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in the Philippines

HEADLINES

PROSPECTS

A nascent category

CATEGORY DATA

Sanitary Protection in the Philippines

HEADLINES

PROSPECTS

Trends seen in previous years are sustained

Meanwhile, non-wing variants also exist but are not particularly popular across brands.

Sanitary protection brands continue to innovate and introduce new products