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Learn moreJun 2020
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The impact of COVID-19 has been felt differently across the various tissue and hygiene categories in the Philippines. Some categories have seen little change in terms of growth in 2020, aside from some stockpiling, such as sanitary protection, nappies/diapers/pants and retail adult incontinence, with these products being seen as essentials.
As of 13 May 2020, the Philippines had seen 772 deaths due to COVID-19 and 11,618 cases. For the period between 12 March and 15 May the government introduced a nationwide lockdown, albeit with some provinces that have no COVID-19 cases able to operate under differing local community quarantine regulations.
Tissue and hygiene recorded slightly stronger growth in current value terms in 2019 compared to 2018, driven by the stronger performance of key categories such as sanitary protection and retail tissue. Some categories such as nappies/diapers/pants, sanitary protection and adult incontinence continued to benefit from ongoing population growth, with the latter benefiting from the Philippines ageing population.
JS Unitrade Merchandise Inc, Procter & Gamble Philippines Inc and Johnson & Johnson (Philippines) Inc remained the top three companies in tissue and hygiene in 2019. These players owe their leading positions to their strength in retail hygiene, with products such as nappies/diapers/pants, sanitary protection and retail adult incontinence being essential to those who use them.
The Philippines’ population is expected to continue seeing solid growth over the forecast period which will be key to the ongoing development of retail hygiene. Consumers are becoming more aware of the need for good hygiene and this is expected to help drive strong growth in areas such as baby wipes and paper towels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Philippines for free:
The Tissue and Hygiene in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.