Tissue and Hygiene in the Philippines

Tissue and Hygiene in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Population and economic factors determine sales development during Coronavirus (COVID-19)

Stay-at-home and social distancing measures hurt sales through convenience, on-the-go and direct selling formats

Low awareness continues to hamper tampons, while focus on night protection and comfort lead to new product developments

RECOVERY AND OPPORTUNITIES

Population growth and economic situation rather than COVID-19 expected to drive demand, although pandemic experience may see shift towards e-commerce

Reusable and lower-priced options cater to the needs of active and price-conscious consumers respectively

Varied use and ageing population trend offer growth opportunities for pantyliners

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown sees early stockpiling and higher number of nappy changes in the home

Parents shift to e-commerce for convenience and safety reasons during lockdown

Leading players introduce new variants with improved features to lure consumers

RECOVERY AND OPPORTUNITIES

Potty training benefits set to help disposable pants post the fastest sales growth

Time and labour convenience expected to favour disposable over reusable nappies/diapers

Reluctance to start a family in the time of COVID-19 set to slow volume growth potential in the short to medium term

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Health and demographic trends determine category performance, although stay-at-home measures impact shopping behaviour and usage

Higher hygiene awareness pushes usage, although high prices stimulate search for alternatives

The economic fallout of COVID-19 helps local players gain some ground on the multinational leader

RECOVERY AND OPPORTUNITIES

Demographic, economic and health factors set to continue to drive performance

Winning over consumers using alternatives to treat light incontinence offers growth opportunities for players in the forecast period

COVID-19-related channel shift offers players the opportunity to override the social stigma surrounding the purchase of specialist incontinence products

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) stay-at-home measures reduce use of intimate wipes and facial cleansing wipes, but support general purpose wipes with antibacterial properties

Safer, hygienic and added-value products feature heavily among new product launches

Heightened environmental and sustainability concerns foster significant new product development

RECOVERY AND OPPORTUNITIES

Lingering COVID-19 threat likely to continue to pique the demand for antibacterial wipes

Baby wipes set to benefit from convenience, affordability and multiuse positioning to register the fastest growth rates

Low availability and substitutes expected to restrain the emergence of some personal wipes and home care wipes and cleaning systems

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Supply and demand side issues and consumer caution slow growth in retail tissue

Home cooking/baking trend boosts paper towels, while home seclusion favours toilet paper but hampers pocket handkerchiefs and napkins

Community selling emerges as a way to navigate COVID-19 restrictions

RECOVERY AND OPPORTUNITIES

Economic recovery and the vaccination process provide keys to upward growth trajectory

Water cleansing remains a barrier to development, but higher hygiene awareness and modern trends offer growth potential for toilet paper

Brand switching and multiuse behaviour expected as consumers look to economise in a tough economic climate

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Lockdown and other restrictions see steep decline in demand and usage of tissue products in away-from-home channels

Higher use in hospitals/healthcare due to the pandemic tempers overall decline in sales of AFH wipers

COVID-19 leads to higher hospitalisation rate and faster volume and value sales growth in AFH adult incontinence

RECOVERY AND OPPORTUNITIES

Slow return to normality anticipated as the effects of COVID-19 linger in the Philippines

Price-sensitivity set to favour local players and more basic and unbranded products

Use of retail channel set to rise as the number of small-scale entrepreneurs increases

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 52 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 53 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 54 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 55 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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