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Country Report

Tissue and Hygiene in

Tissue and Hygiene in the Philippines

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The impact of COVID-19 has been felt differently across the various tissue and hygiene categories in the Philippines. Some categories have seen little change in terms of growth in 2020, aside from some stockpiling, such as sanitary protection, nappies/diapers/pants and retail adult incontinence, with these products being seen as essentials.

COVID-19 country impact

As of 13 May 2020, the Philippines had seen 772 deaths due to COVID-19 and 11,618 cases. For the period between 12 March and 15 May the government introduced a nationwide lockdown, albeit with some provinces that have no COVID-19 cases able to operate under differing local community quarantine regulations.

Population growth and rising incomes key to the development of tissue and hygiene in 2019

Tissue and hygiene recorded slightly stronger growth in current value terms in 2019 compared to 2018, driven by the stronger performance of key categories such as sanitary protection and retail tissue. Some categories such as nappies/diapers/pants, sanitary protection and adult incontinence continued to benefit from ongoing population growth, with the latter benefiting from the Philippines ageing population.

Players look to innovate but price remains key in competitive landscape

JS Unitrade Merchandise Inc, Procter & Gamble Philippines Inc and Johnson & Johnson (Philippines) Inc remained the top three companies in tissue and hygiene in 2019. These players owe their leading positions to their strength in retail hygiene, with products such as nappies/diapers/pants, sanitary protection and retail adult incontinence being essential to those who use them.

Uncertain economic future casts a shadow over growth projections for tissue and hygiene

The Philippines’ population is expected to continue seeing solid growth over the forecast period which will be key to the ongoing development of retail hygiene. Consumers are becoming more aware of the need for good hygiene and this is expected to help drive strong growth in areas such as baby wipes and paper towels.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tissue and Hygiene in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Philippines?
What are the major brands in Philippines?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Population growth and rising incomes key to the development of tissue and hygiene in 2019

Players look to innovate but price remains key in competitive landscape

Uncertain economic future casts a shadow over growth projections for tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Population growth the key driver of demand for sanitary protection in 2019

Range of products expanding within sanitary protection but uptake of tampons remains limited in 2019

Multinationals dominate with focus on new product development while local players look to compete on price

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Towels by Type of Use: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Infant population continues to growth with consumers showing appreciation for the convenience of disposable nappies/diapers/pants

E-commerce on the rise as retailers use promotions to entice sales

EQ and Pampers top sales in 2019 with widespread promotions attracting interest

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail adult incontinence continues to face barriers to growth in 2019

Wellgold International launches new light adult incontinence product while e-commerce offers potential

Essity and JS Unitrade Merchandise vie for the lead

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes growing in popularity in 2019 thanks to convenience and multipurpose usage

Wipes benefits from new product development as large players show a growing interest

Baby wipes brands lead the way with competitive prices being key

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2014-2019
Table 39 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 41 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 42 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving living standards drives demand for retail tissue in 2019

Leading player Sanitary Care Products Asia Inc launches online shop and expands range

Price remains a key factor in the purchasing decision when it comes to retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2014-2019
Table 45 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 47 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 48 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in travel, tourism and foodservice driving demand for AFH tissue in 2019

AFH adult incontinence yet to reach its potential

Low prices key to sales of AFH tissue and hygiene

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value
Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Population growth and rising incomes key to the development of tissue and hygiene in 2019

Players look to innovate but price remains key in competitive landscape

Uncertain economic future casts a shadow over growth projections for tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Population growth and rising incomes key to the development of tissue and hygiene in 2019

Players look to innovate but price remains key in competitive landscape

Uncertain economic future casts a shadow over growth projections for tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Population growth the key driver of demand for sanitary protection in 2019

Range of products expanding within sanitary protection but uptake of tampons remains limited in 2019

Multinationals dominate with focus on new product development while local players look to compete on price

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Infant population continues to growth with consumers showing appreciation for the convenience of disposable nappies/diapers/pants

E-commerce on the rise as retailers use promotions to entice sales

EQ and Pampers top sales in 2019 with widespread promotions attracting interest

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail adult incontinence continues to face barriers to growth in 2019

Wellgold International launches new light adult incontinence product while e-commerce offers potential

Essity and JS Unitrade Merchandise vie for the lead

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes growing in popularity in 2019 thanks to convenience and multipurpose usage

Wipes benefits from new product development as large players show a growing interest

Baby wipes brands lead the way with competitive prices being key

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving living standards drives demand for retail tissue in 2019

Leading player Sanitary Care Products Asia Inc launches online shop and expands range

Price remains a key factor in the purchasing decision when it comes to retail tissue