In 2022, tissues and hygiene continues to register growth however, the category is being impacted by inflation which is seeing lower-income consumers trade down to lower-priced products. Nonetheless, the industry continues to benefit from the health awareness raised as a result of the COVID-19 pandemic.
In 2022, the demand for tissue and hygiene products continues to be driven by population growth and ongoing urbanisation. Likewise, there is also a growing number of women entering the workforce which is leading households to seek more convenient options.
Urban residents remain the core consumers of tissue and hygiene products. However, this is slowly changing.
In 2022, the average GDP growth for 2022 is expected to average 5% with inflation also at 5%. The retail unit price for tissue products has increased by 5% on average, while that of hygiene products rose by at least 15%.
Tissue and hygiene products are typically bought at traditional grocery retailers, supermarkets, and health and beauty specialist retailers. The vast majority of the population source most of their groceries, including tissue and hygiene products, from traditional grocery retailers due to their convenient locations and low prices.
Strong growth is expected in sales of tissue and hygiene over the forecast period due to population growth. Likewise, urbanisation is also set to have an important influence on sales of tissue and hygiene products over the forecast period.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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