Tissue and Hygiene in Vietnam

April 2022
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Vietnam?
  • Which are the leading brands in Tissue and Hygiene in Vietnam?
  • How are products distributed in Tissue and Hygiene in Vietnam?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Vietnam

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 1 Birth Rates 2016-2021 Table 2 Infant Population 2016-2021 Table 3 Female Population by Age 2016-2021 Table 4 Total Population by Age 2016-2021 Table 5 Households 2016-2021 Table 6 Forecast Infant Population 2021-2026 Table 7 Forecast Female Population by Age 2021-2026 Table 8 Forecast Total Population by Age 2021-2026 Table 9 Forecast Households 2021-2026

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sanitary products distribution faced with difficulties during the 2021 lockdown
Cooling, freshness and softness remain key factors for sanitary protection
Diana and Kimberly-Clark remain largest players

PROSPECTS AND OPPORTUNITIES

Sanitary protection expected to see stable growth over forecast period
Attractive packaging and combo packs to help drive sales
Stronger brand presence expected through e-commerce

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

Nappies/Diapers/Pants in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Difficulties with nappies/diaper/pants logistics and supply chain during 2021
Turkey’s Hayat Group joins Vietnam’s nappies/diapers/pants market with Molfix
Increasingly strong competition through online channel and social media activities

PROSPECTS AND OPPORTUNITIES

New government policies aimed at supporting growth in birth rate
Greener and more natural attributes to match consumers’ needs
Expansion of online sales

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

Retail Adult Incontinence in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Adult incontinence primarily in demand in big cities and suburban areas
Caryn continues to dominate Vietnam’s retail adult incontinence market
Lack of product innovation and marketing activities for adult incontinence

PROSPECTS AND OPPORTUNITIES

Ageing of the Vietnamese population offers potential for adult incontinence
Category offers ample room for innovation
Online and mini supermarkets becoming increasingly important channels

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

Wipes in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic-induced new hygiene routines support demand for wipes
Consumers on the lookout for antibacterial properties in wipes
Diana JSC’s leading position underpinned by local understanding and distribution strength

PROSPECTS AND OPPORTUNITIES

Wipes expected to grow well in the forecast period
Growing focus on product information
Brands to expand presence in the e-commerce and modern grocery retailing channels

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2016-2021 Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

Retail Tissue in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail tissue experiences stable growth
Interest in eco-focused products
Low levels of consumer loyalty in fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Retail tissue expected to see stable growth in the forecast period
Need to find balance between innovation and pricing
Increasing competition through online channels

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2016-2021 Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021 Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021 Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

Away-From-Home Tissue and Hygiene in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic impacts demand for away-from-home tissue and hygiene
Product quality remains important in away-from-home tissue and hygiene
Decline in tourism has marked effect

PROSPECTS AND OPPORTUNITIES

Revival of tourism to drive recovery
Ageing population to support demand for AFH hygiene products
Rural customers focus on local companies and low-priced products, while demand in urban areas is for well-known brands of higher quality

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021 Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
          • AFH Wipers through Business/Industry
          • AFH Wipers through Horeca
          • AFH Wipers through Hospitals/Healthcare
          • AFH Wipers through Public
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • AFH Adult Incontinence
          • Retail Light Adult Incontinence
          • Retail Moderate/Heavy Adult Incontinence
        • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!