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Tissue and Hygiene in Vietnam

March 2023
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Vietnam?
  • Which are the leading brands in Tissue and Hygiene in Vietnam?
  • How are products distributed in Tissue and Hygiene in Vietnam?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Tissue and Hygiene in Vietnam

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Vietnam

KEY DATA FINDINGS

Away-from-home grows again after two years of decline
Social media impacts away-from-home tissue used at horeca and hospital channels
Local and small brands focus on rural areas
Continued growth expected in forecast period
Away-from-home hygiene sales driven from multiple marketing activities
Online suppliers for away-from-home tissue and hygiene grow fast
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

Retail Adult Incontinence in Vietnam

KEY DATA FINDINGS

Retail adult incontinence grows well in 2022
Caryn continues to lead retail adult incontinence in Vietnam
Products present in wider channels and areas
Ageing population offers potential for expansion in the forecast period
Innovation can help to drive the category
E-commerce is expected to see promotions offered by brands
Table 25 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

Nappies/Diapers/Pants in Vietnam

KEY DATA FINDINGS

Nappy rash is top focus in 2022
Local brands launch into premium segment
Diversity in marketing activities
Nappies/diapers/pants with more natural ingredients expected to become popular
Global brands expected to continue leading the market
E-commerce expected to become a key channel
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

Sanitary Protection in Vietnam

KEY DATA FINDINGS

Sanitary protection products market in Vietnam maintains stable growth
Growing interest in value-adding features
Diana and Kimberly-Clark remain the largest players
Continuing growth expected for sanitary protection over forecast period
Consumers have deeper knowledge about sanitary protection
E-commerce still offers potential
Table 37 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 39 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 40 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

Wipes in Vietnam

KEY DATA FINDINGS

Wipes sees stable growth in review period
Added value enhances brands’ competitive standing
Strong competition in wipes in Vietnam
Wipes expected to see continued growth over the forecast period
Innovation in formulation and usage avenues expected to drive growth
Offline channels retain their importance
Table 44 Retail Sales of Wipes by Category: Value 2017-2022
Table 45 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 48 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

Retail Tissue in Vietnam

KEY DATA FINDINGS

Stable growth during 2022
Intense competition between domestic and imported retail tissue
Low levels of consumer loyalty in fragmented competitive landscape, while e-commerce retains its growth potential
Retail tissue expected to maintain stable growth in coming years
Intense competition expected in the forecast period
Bigger pack size and combos are expected to be seen across various channels
Table 50 Retail Sales of Tissue by Category: Value 2017-2022
Table 51 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 53 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 54 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 55 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
      • AFH Wipers
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • AFH Adult Incontinence
          • Retail Light Adult Incontinence
          • Retail Moderate/Heavy Adult Incontinence
        • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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