In 2022, tissue and hygiene continues to benefit from the raised awareness of hygiene since the outbreak of the COVID-19 pandemic. Likewise, the industry is now benefiting from the easement of COVID-19-related restrictions.
In 2022, tissue and hygiene in Kuwait is still benefiting from the COVID-19 pandemic and subsequently raised awareness of hygiene. There is now more of a tenancy to purchase higher quality products as opposed to cheaper ones, which is naturally benefiting many of the categories within the industry.
Kuwait is an Islamic country, so hygiene and cleanliness is a priority and a strong part of the culture. Physical image is also a priority, because it is seen to reflect wealth.
Kuwait is an Islamic country, so hygiene and cleanliness is a priority and a strong part of the culture. Physical image is also a priority, because it is seen to reflect wealth.
As noted above, natural resources are a significant source of Kuwait's wealth. Large-scale expenditures on infrastructure enable growth and the continuation of the country's evolution and development.
Over the forecast period, consumers will continue to show concern for their health and cleanliness. However, compared to the later stages of the review period, there may be some easing in demand, especially for products directly related to personal cleanliness.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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