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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Cameroon

37 pages, Mar 2018

US$2,650

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Executive Summary

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Tissue and hygiene records stronger value growth as consumer spending increases

Tissue and hygiene recorded stronger retail current value sales growth in 2017, compared with 2016 and the review period CAGR. The growing affordability of products in various packaging formats, including single unit offerings, stimulated spending.

Market development boosts product offer and availability

The rising spending power of an emerging middle-class consumer base has stimulated development in tissue and hygiene in Cameroon. Wider ranges of multi-purpose and task-specific products have been observed, alongside a rise in mid-priced and economy brands.

International players dominate tissue and hygiene in Cameroon

Despite the popularity of domestic players in some larger product areas, such as toilet paper, international brands are more dynamic, offering a wider range of products, from standard to premium and multi-purpose to task-specific. Their activity has boosted consumer awareness and confidence and created a growing demand for quality international brands and stimulated spending.

Retail development strengthens domestic brands

Tissue and hygiene has developed its retail distribution network and reach in Cameroon; as more modern retailers like Mahima, Super U, Santa Lucia and Kado expanded in Douala, while new entrants like Carrefour opened larger outlets in 2017. Most modern retailers took advantage of the need to boost domestic brands and attract price-sensitive consumers through investment in massive marketing and promotional campaigns.

Tissue and hygiene is set to register faster value growth over the forecast period

Compared with the review period, tissue and hygiene is set to post faster retail value growth in current and constant 2017 terms over the forecast period. The fast-emerging middle-class consumer base will provide growing demand for tissue and hygiene products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tissue and Hygiene in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Cameroon?
What are the major brands in Cameroon?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

Tissue and hygiene records stronger value growth as consumer spending increases

Market development boosts product offer and availability

International players dominate tissue and hygiene in Cameroon

Retail development strengthens domestic brands

Tissue and hygiene is set to register faster value growth over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Cameroon

HEADLINES

PROSPECTS

Sales remain negligible

Premium brands dominate

COMPETITIVE LANDSCAPE

Poor distribution hampers growth potential

Sales are projected to remain negligible in the forecast period

Retail Tissue in Cameroon

HEADLINES

PROSPECTS

Retail tissue is still far from maturity

Standard and economy products appeal to consumers

Volume sales driven by urban population growth

COMPETITIVE LANDSCAPE

Domestic players enjoy strong sales in toilet paper

New local entrants support paper towels

Facial tissues sees the fastest growth

CATEGORY DATA

Table 19 Retail Sales of Tissue by Category: Value 2012-2017
Table 20 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 23 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Cameroon

HEADLINES

PROSPECTS

Sanitary protection continues to grow amidst consumer price-sensitivity

Consumers favour standard towels with wings

Low product innovation hampers growth

COMPETITIVE LANDSCAPE

Sitracel remains the leading player

Low innovation weakens appeal of local products

Growth opportunities remain strong over the forecast period

CATEGORY DATA

Table 25 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 26 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 29 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Cameroon

HEADLINES

PROSPECTS

Demand grows in line with nappy/diaper usage

Economy and standard products record higher volume sales

Growing environmental awareness hampers sales

COMPETITIVE LANDSCAPE

International players dominate wipes

Modern retail expansion boosts product availability

New product developments set to maintain consumer interest

CATEGORY DATA

Table 31 Retail Sales of Wipes by Category: Value 2012-2017
Table 32 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 35 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in Cameroon

HEADLINES

PROSPECTS

Per capita sales are insignificant compared with Western Europe

Cost remains a major obstacle to supply

Retail channel offers cheaper alternative to AFH suppliers

COMPETITIVE LANDSCAPE

International players lead AFH products

The absence of chained foodservice operators constrains growth

Development in key distribution areas set to stimulate growth

CATEGORY DATA

Table 37 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 38 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 39 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 40 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 41 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 42 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Cameroon

HEADLINES

PROSPECTS

Per capita consumption remains low in Cameroon

Large low-income consumer base poses challenges

Rising disposable incomes boost standard products

COMPETITIVE LANDSCAPE

International players lead retail value sales

Pricing remains a key strategy

Modern retail channels boost brand awareness

CATEGORY DATA

Table 43 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 44 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 47 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene records stronger value growth as consumer spending increases

Market development boosts product offer and availability

International players dominate tissue and hygiene in Cameroon

Retail development strengthens domestic brands

Tissue and hygiene is set to register faster value growth over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

Tissue and hygiene records stronger value growth as consumer spending increases

Market development boosts product offer and availability

International players dominate tissue and hygiene in Cameroon

Retail development strengthens domestic brands

Tissue and hygiene is set to register faster value growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Cameroon

HEADLINES

PROSPECTS

Sales remain negligible

Premium brands dominate

COMPETITIVE LANDSCAPE

Poor distribution hampers growth potential

Sales are projected to remain negligible in the forecast period

Retail Tissue in Cameroon

HEADLINES

PROSPECTS

Retail tissue is still far from maturity

Standard and economy products appeal to consumers

Volume sales driven by urban population growth

COMPETITIVE LANDSCAPE

Domestic players enjoy strong sales in toilet paper

New local entrants support paper towels

Facial tissues sees the fastest growth

CATEGORY DATA

Sanitary Protection in Cameroon

HEADLINES

PROSPECTS

Sanitary protection continues to grow amidst consumer price-sensitivity

Consumers favour standard towels with wings

Low product innovation hampers growth

COMPETITIVE LANDSCAPE

Sitracel remains the leading player

Low innovation weakens appeal of local products

Growth opportunities remain strong over the forecast period

CATEGORY DATA

Wipes in Cameroon

HEADLINES

PROSPECTS

Demand grows in line with nappy/diaper usage

Economy and standard products record higher volume sales

Growing environmental awareness hampers sales

COMPETITIVE LANDSCAPE

International players dominate wipes

Modern retail expansion boosts product availability

New product developments set to maintain consumer interest

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Cameroon

HEADLINES

PROSPECTS

Per capita sales are insignificant compared with Western Europe

Cost remains a major obstacle to supply

Retail channel offers cheaper alternative to AFH suppliers

COMPETITIVE LANDSCAPE

International players lead AFH products

The absence of chained foodservice operators constrains growth

Development in key distribution areas set to stimulate growth

CATEGORY DATA

Nappies/Diapers/Pants in Cameroon