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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Cameroon

Mar 2021

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Executive Summary

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COVID-19 impact on tissue and hygiene

COVID-19 had a mixed impact on retail current value sales of tissue and hygiene in Cameroon during 2020, but the aggregate effect was positive, with the rate of growth in retail current value sales accelerating. Growth in demand for nappies/diapers/pants – which accounts for the bulk of retail current value sales in tissue and hygiene – was particularly strong.

COVID-19 country impact

On 17 March, the country’s air, land and sea borders were closed, except for cargo flights. On 31 March, the government instituted a partial lockdown, with schools closed and public gatherings limited to 50 people.

Company response

COVID-19 prompted no significant strategic shifts during 2020. This was particularly the case in nappies/diapers/pants, where international brands remain dominant.

Retailing shift

Distribution in tissue and hygiene was largely unaffected by COVID-19, as restrictions on the operations of retail outlets were not strict by international standards. However, the pandemic did see NGOs purchase more tissue and hygiene products, particularly toilet paper and sanitary pads, from retail outlets to distribute to low-income households.

What next for tissue and hygiene?

Growth in retail current value sales of tissue and hygiene will remain robust during the forecast period, with strong population growth and a post-pandemic economic recovery set to be the main drivers of this. Economy-priced offerings are set to continue to grow in popularity among lower-income consumers, but most mid- and high-income consumers are likely to remain local to international brands like Huggies and Pampers in nappies/diapers/pants because they are perceived as being of higher quality.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tissue and Hygiene in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Cameroon?
What are the major brands in Cameroon?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Increase in bulk distribution in response to the pandemic helps to push growth in retail current value sales to a five-year high

Sanitary towels remain dominant due to their affordability

Small players push biodegradable and reusable sanitary protection

RECOVERY AND OPPORTUNITIES

Rapid population expansion will continue to support strong growth in retail current value sales

New value-added products will lead to increased competition for high-income consumers

Local players with economy products targeting those on low incomes will grow in popularity

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Population expansion continues to feed demand growth, but economic shock of pandemic leads some hard-pressed families to revert to cloth nappies

Junior nappies/diapers continue to outperform new born nappies/diapers due to increased demand for value-added offerings

International brands still lead, but cheaper rivals are growing in popularity

RECOVERY AND OPPORTUNITIES

Accelerated population growth will continue to underpin expansion of demand

Product safety quality will remain a priority for many

Huggies and Pampers will continue to lead, but price competition is likely to intensify as modern grocery retail continues to expand

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Retail current value sales hamstrung by youthful population profile

RECOVERY AND OPPORTUNITIES

Increased life expectancy and improved distribution could boost retail current value sales – but significant change is unlikely during the forecast period

Wipes in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Wipes are mainly purchased by affluent consumers, which largely insulated demand from the economic shock of COVID-19

Demand for baby wipes supported by high fertility rate

International brands remain dominant, as quality remains the priority of most consumers

RECOVERY AND OPPORTUNITIES

Underpinned by a high fertility rate, baby wipes will continue to drive growth in demand for wipes

More middle-income consumers will buy baby wipes

Proliferation of modern grocery retail outlets will lead to increased price competition

CATEGORY DATA

Table 31 Retail Sales of Wipes by Category: Value 2015-2020
Table 32 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 35 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Pandemic drives strong demand growth for facial tissues and hygiene, but some lower-income consumers are forced to economise

Reduced demand for paper tableware from foodservice outlets and hotels

Local manufacturers are beginning to launch value-added products

RECOVERY AND OPPORTUNITIES

Demand growth will remain strong, supported by economic recovery and population growth

Value-added products will help to accelerate unit price growth

Some scope for private label growth, but retailers have yet to win over sceptical consumers

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2015-2020
Table 38 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 41 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Cameroon

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home due to the pandemic, there was a sharp decline in demand for away-from-home toilet paper

Demand for away-from-home napkins undermined by disruption of foodservice by COVID-19

Away-from-home receives scant attention from the major players in tissue and hygiene

RECOVERY AND OPPORTUNITIES

With the threat posed by COVID-19 set to diminish, consumers will spend less time at home, boosting demand for away-from-home tissue and hygiene

Neglect of away-from-home products by domestic tissue and hygiene manufacturers leaves a gap for private label

Increased B2B demand for away-from-home tissue and hygiene may eventually lead to retail launches by the leading players in tissue and hygiene

CATEGORY DATA

Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Increase in bulk distribution in response to the pandemic helps to push growth in retail current value sales to a five-year high

Sanitary towels remain dominant due to their affordability

Small players push biodegradable and reusable sanitary protection

RECOVERY AND OPPORTUNITIES

Rapid population expansion will continue to support strong growth in retail current value sales

New value-added products will lead to increased competition for high-income consumers

Local players with economy products targeting those on low incomes will grow in popularity

CATEGORY DATA

Nappies/Diapers/Pants in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Population expansion continues to feed demand growth, but economic shock of pandemic leads some hard-pressed families to revert to cloth nappies

Junior nappies/diapers continue to outperform new born nappies/diapers due to increased demand for value-added offerings

International brands still lead, but cheaper rivals are growing in popularity

RECOVERY AND OPPORTUNITIES

Accelerated population growth will continue to underpin expansion of demand

Product safety quality will remain a priority for many

Huggies and Pampers will continue to lead, but price competition is likely to intensify as modern grocery retail continues to expand

CATEGORY DATA

Retail Adult Incontinence in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Retail current value sales hamstrung by youthful population profile

RECOVERY AND OPPORTUNITIES

Increased life expectancy and improved distribution could boost retail current value sales – but significant change is unlikely during the forecast period

Wipes in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Wipes are mainly purchased by affluent consumers, which largely insulated demand from the economic shock of COVID-19

Demand for baby wipes supported by high fertility rate

International brands remain dominant, as quality remains the priority of most consumers

RECOVERY AND OPPORTUNITIES

Underpinned by a high fertility rate, baby wipes will continue to drive growth in demand for wipes

More middle-income consumers will buy baby wipes

Proliferation of modern grocery retail outlets will lead to increased price competition

CATEGORY DATA

Retail Tissue in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Pandemic drives strong demand growth for facial tissues and hygiene, but some lower-income consumers are forced to economise

Reduced demand for paper tableware from foodservice outlets and hotels

Local manufacturers are beginning to launch value-added products

RECOVERY AND OPPORTUNITIES

Demand growth will remain strong, supported by economic recovery and population growth

Value-added products will help to accelerate unit price growth

Some scope for private label growth, but retailers have yet to win over sceptical consumers

CATEGORY DATA