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Learn moreJun 2020
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At the start of 2020, Cameron’s tissue and hygiene industry was still at an earlier stage of development than in many other countries. For this reason, many categories were less affected by COVID-19 than might be expected as demand is confined largely to an affluent urban consumer base, many of whom have been relatively unaffected by the advent of COVID-19.
As of 17 May 2020, Cameroon has seen around 139 deaths due to COVID-19 and 3,000 cases. On 17 March all air, land and sea borders closed, other than for cargo flights.
Strong growth was recorded across all categories of tissue and hygiene in Cameroon during 2019. The industry has reached a satisfactory level of developments in the country, with the emergence of a group of strong local players in recent years democratising demand by making these products more affordable for a wider consumer base.
2019 saw the competitive environment in tissue and hygiene still operating largely at two speeds. On the one hand, major multinational companies feature prominently in the list of leading names at industry level, with Procter & Gamble, Kimberly-Clark, Essity and Hayat Kimya having already established strong positions with their well-known international brands.
With tissue and hygiene in Cameroon still some way from reaching saturation point, there remains considerable room for further growth and development across the industry during the forecast period. Central to the expansion of demand will be the state of Cameron’s economy, an issue brought into sharp focus by the COVID-19 pandemic during 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
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