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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Cameroon

Jun 2020

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Executive Summary

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COVID-19 impact on tissue and hygiene

At the start of 2020, Cameron’s tissue and hygiene industry was still at an earlier stage of development than in many other countries. For this reason, many categories were less affected by COVID-19 than might be expected as demand is confined largely to an affluent urban consumer base, many of whom have been relatively unaffected by the advent of COVID-19.

COVID-19 country impact

As of 17 May 2020, Cameroon has seen around 139 deaths due to COVID-19 and 3,000 cases. On 17 March all air, land and sea borders closed, other than for cargo flights.

Strong growth across tissue and hygiene as living standards continue to improve

Strong growth was recorded across all categories of tissue and hygiene in Cameroon during 2019. The industry has reached a satisfactory level of developments in the country, with the emergence of a group of strong local players in recent years democratising demand by making these products more affordable for a wider consumer base.

Demand is stratified between expensive imported brands and affordable local brands

2019 saw the competitive environment in tissue and hygiene still operating largely at two speeds. On the one hand, major multinational companies feature prominently in the list of leading names at industry level, with Procter & Gamble, Kimberly-Clark, Essity and Hayat Kimya having already established strong positions with their well-known international brands.

Further positive growth and development likely to be seen in tissue and hygiene

With tissue and hygiene in Cameroon still some way from reaching saturation point, there remains considerable room for further growth and development across the industry during the forecast period. Central to the expansion of demand will be the state of Cameron’s economy, an issue brought into sharp focus by the COVID-19 pandemic during 2020.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tissue and Hygiene in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Cameroon?
What are the major brands in Cameroon?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong growth across tissue and hygiene as living standards continue to improve

Demand is stratified between expensive imported brands and affordable local brands

Further positive growth and development likely to be seen in tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

More intense competitive environment spurs the emergence of value-added products

Local companies work with NGOs to boost demand in rural areas

Promed seeks to improve its position by reducing costs via local manufacturing

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Arrival of government quality standards has a huge impact on nappies/diapers/pants

International players remain preeminent in nappies/diapers/pants

Less expensive brands poised to emerge strongly as demand widens

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail adult incontinence has negligible sales and very low consumer awareness

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

Wipes in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes remains dominant as the high birth rate and rising incomes spur sales

Low prices likely to give local players a key advantage during the forecast period

International brands expected to focus on quality and cachet to compete

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 31 Retail Sales of Wipes by Category: Value 2014-2019
Table 32 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 35 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue continues to benefit from rising incomes and urbanisation

Local players maintain their strong positions by offering value for money

Innovation likely to be a key theme in retail tissue during the forecast period

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2014-2019
Table 38 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 41 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

The away-from-home channel remains underdeveloped in tissue and hygiene

Many businesses source tissue and hygiene via cash and carry and retail channels

Private label presents a significant threat to away-from-home sales

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong growth across tissue and hygiene as living standards continue to improve

Demand is stratified between expensive imported brands and affordable local brands

Further positive growth and development likely to be seen in tissue and hygiene

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong growth across tissue and hygiene as living standards continue to improve

Demand is stratified between expensive imported brands and affordable local brands

Further positive growth and development likely to be seen in tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

More intense competitive environment spurs the emergence of value-added products

Local companies work with NGOs to boost demand in rural areas

Promed seeks to improve its position by reducing costs via local manufacturing

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Arrival of government quality standards has a huge impact on nappies/diapers/pants

International players remain preeminent in nappies/diapers/pants

Less expensive brands poised to emerge strongly as demand widens

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail adult incontinence has negligible sales and very low consumer awareness

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

Wipes in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes remains dominant as the high birth rate and rising incomes spur sales

Low prices likely to give local players a key advantage during the forecast period

International brands expected to focus on quality and cachet to compete

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue continues to benefit from rising incomes and urbanisation

Local players maintain their strong positions by offering value for money

Innovation likely to be a key theme in retail tissue during the forecast period

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue