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Tissue and Hygiene in Cameroon

March 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Cameroon?
  • Which are the leading brands in Tissue and Hygiene in Cameroon?
  • How are products distributed in Tissue and Hygiene in Cameroon?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Increase in bulk distribution in response to the pandemic helps to push growth in retail current value sales to a five-year high
Sanitary towels remain dominant due to their affordability
Small players push biodegradable and reusable sanitary protection

RECOVERY AND OPPORTUNITIES

Rapid population expansion will continue to support strong growth in retail current value sales
New value-added products will lead to increased competition for high-income consumers
Local players with economy products targeting those on low incomes will grow in popularity

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Population expansion continues to feed demand growth, but economic shock of pandemic leads some hard-pressed families to revert to cloth nappies
Junior nappies/diapers continue to outperform new born nappies/diapers due to increased demand for value-added offerings
International brands still lead, but cheaper rivals are growing in popularity

RECOVERY AND OPPORTUNITIES

Accelerated population growth will continue to underpin expansion of demand
Product safety quality will remain a priority for many
Huggies and Pampers will continue to lead, but price competition is likely to intensify as modern grocery retail continues to expand

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Retail current value sales hamstrung by youthful population profile

RECOVERY AND OPPORTUNITIES

Increased life expectancy and improved distribution could boost retail current value sales – but significant change is unlikely during the forecast period

Wipes in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Wipes are mainly purchased by affluent consumers, which largely insulated demand from the economic shock of COVID-19
Demand for baby wipes supported by high fertility rate
International brands remain dominant, as quality remains the priority of most consumers

RECOVERY AND OPPORTUNITIES

Underpinned by a high fertility rate, baby wipes will continue to drive growth in demand for wipes
More middle-income consumers will buy baby wipes
Proliferation of modern grocery retail outlets will lead to increased price competition

CATEGORY DATA

Table 31 Retail Sales of Wipes by Category: Value 2015-2020 Table 32 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 34 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 35 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 36 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Pandemic drives strong demand growth for facial tissues and hygiene, but some lower-income consumers are forced to economise
Reduced demand for paper tableware from foodservice outlets and hotels
Local manufacturers are beginning to launch value-added products

RECOVERY AND OPPORTUNITIES

Demand growth will remain strong, supported by economic recovery and population growth
Value-added products will help to accelerate unit price growth
Some scope for private label growth, but retailers have yet to win over sceptical consumers

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2015-2020 Table 38 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 40 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 41 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Cameroon

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home due to the pandemic, there was a sharp decline in demand for away-from-home toilet paper
Demand for away-from-home napkins undermined by disruption of foodservice by COVID-19
Away-from-home receives scant attention from the major players in tissue and hygiene

RECOVERY AND OPPORTUNITIES

With the threat posed by COVID-19 set to diminish, consumers will spend less time at home, boosting demand for away-from-home tissue and hygiene
Neglect of away-from-home products by domestic tissue and hygiene manufacturers leaves a gap for private label
Increased B2B demand for away-from-home tissue and hygiene may eventually lead to retail launches by the leading players in tissue and hygiene

CATEGORY DATA

Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020 Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

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