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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Cameroon

Apr 2019

US$2,650

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Executive Summary

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Tissue and hygiene continues growing

The growth in the tissue and hygiene market in Cameroon can be attributed to the rising urbanisation of the population, a more sophisticated ageing population, rising birth rates and better education about hygiene practices among teenage girls, leading to increased demand for feminine hygiene products in the country. A growing awareness of personal hygiene is also fuelling growth.

Pricing, packaging and promotional strategies affect consumption and sales

Both local and international brands are revising strategies in product promotion and price adjustment, which has increased the market share of some brands and is greatly affecting consumption. For example, Oran in boxed facial tissues has priced its brand 40% lower than previously and below the prices of other competing brands on the market.

Imported brands still lead but local companies are improving their visibility in the marketplace

The tissue and hygiene market is largely dominated by imported brands, which have more product lines. The imported brands also have the advantage that they were the first market entrants and consumer tastes are inclined towards these brands because they are trusted.

Supermarkets becoming more popular, with internet retailing also gaining ground

The general trend in distribution is diversification. For example, the internet retailing channel is gaining ground quickly as distributors and importers advertise their products online.

Strong performance expected over the forecast period

A strong performance is expected over the forecast period, with local players expected to deploy more aggressive strategies to make them more competitive, ie adjusting pricing, packaging and promotional strategies, and the owners of the foreign brands that currently dominate the market expected to stabilise their presence by exploring different strategies.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tissue and Hygiene in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Cameroon?
What are the major brands in Cameroon?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

Tissue and hygiene continues growing

Pricing, packaging and promotional strategies affect consumption and sales

Imported brands still lead but local companies are improving their visibility in the marketplace

Supermarkets becoming more popular, with internet retailing also gaining ground

Strong performance expected over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Cameroon

HEADLINES

PROSPECTS

AFH tissue and hygiene in Cameroon has a lot of untapped potential

Lack of promotional activities continue to hamper growth in AFH tissue and hygiene

Hotels and restaurants remain the biggest channel in AFH tissue and hygiene

COMPETITIVE LANDSCAPE

Local companies have a slight competitive advantage in AFH tissue and hygiene

AFH tissue and hygiene to grow if tissue distributing companies focus on distribution and promotion

International players lead AFH tissue and hygiene in terms of product diversity

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Cameroon

HEADLINES

PROSPECTS

High birth rates and rapid urbanisation will continue to drive growth

Increasing number of working women expected to drive demand

Disposable diapers will continue to be favoured over pants and reusable nappies

COMPETITIVE LANDSCAPE

Cheap imported private label lines fiercely competing with leading brands

Unique competitive retail and pricing strategy by Molfix helping the brand to “up its game”

Big brands Pampers and Huggies continue to lead, while Moby Bébé continues gaining ground

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Cameroon

PROSPECTS

Retail Tissue in Cameroon

HEADLINES

PROSPECTS

High urbanisation rate continues to drive growth in retail tissue

Modern retailing to boost tissue volume sales

Consumer tastes inclined toward product innovation in toilet paper

COMPETITIVE LANDSCAPE

Local players revise pricing and packaging strategies to drive volume sales

Oran grows via a price war as well as repackaging and innovating its products

Facial tissues continues to enjoy robust growth

CATEGORY DATA

Table 31 Retail Sales of Tissue by Category: Value 2013-2018
Table 32 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 35 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Cameroon

HEADLINES

PROSPECTS

Strong performance expected by towels

Towels with wings continue to be the most favoured format

Increased awareness of personal hygiene among teenage girls to boost forecast period sales

COMPETITIVE LANDSCAPE

Promed Cameroon continues to gain share with its good promotional strategies

Uniform pricing and packaging strategy by brands intensifying competition

Always bounces back thanks to the MAMO Cameroon’s good redistribution strategies

CATEGORY DATA

Table 37 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Cameroon

HEADLINES

PROSPECTS

Strong forecast period growth in diapers will run concurrently with baby wipes growth

Many brands of wipes present

Baby wipes continue to dominate, with trusted brand names benefitting from consumer loyalty

COMPETITIVE LANDSCAPE

Imported brands dominate

Local brands recording higher volume sales with their competitively priced products

Retail expansion driving the higher volume sales

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2013-2018
Table 44 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 47 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tissue and Hygiene in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene continues growing

Pricing, packaging and promotional strategies affect consumption and sales

Imported brands still lead but local companies are improving their visibility in the marketplace

Supermarkets becoming more popular, with internet retailing also gaining ground

Strong performance expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Cameroon

EXECUTIVE SUMMARY

Tissue and hygiene continues growing

Pricing, packaging and promotional strategies affect consumption and sales

Imported brands still lead but local companies are improving their visibility in the marketplace

Supermarkets becoming more popular, with internet retailing also gaining ground

Strong performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Cameroon

HEADLINES

PROSPECTS

AFH tissue and hygiene in Cameroon has a lot of untapped potential

Lack of promotional activities continue to hamper growth in AFH tissue and hygiene

Hotels and restaurants remain the biggest channel in AFH tissue and hygiene

COMPETITIVE LANDSCAPE

Local companies have a slight competitive advantage in AFH tissue and hygiene

AFH tissue and hygiene to grow if tissue distributing companies focus on distribution and promotion

International players lead AFH tissue and hygiene in terms of product diversity

CATEGORY DATA

Nappies/Diapers/Pants in Cameroon

HEADLINES

PROSPECTS

High birth rates and rapid urbanisation will continue to drive growth

Increasing number of working women expected to drive demand

Disposable diapers will continue to be favoured over pants and reusable nappies

COMPETITIVE LANDSCAPE

Cheap imported private label lines fiercely competing with leading brands

Unique competitive retail and pricing strategy by Molfix helping the brand to “up its game”

Big brands Pampers and Huggies continue to lead, while Moby Bébé continues gaining ground

CATEGORY DATA

Retail Adult Incontinence in Cameroon

PROSPECTS

Retail Tissue in Cameroon

HEADLINES

PROSPECTS

High urbanisation rate continues to drive growth in retail tissue

Modern retailing to boost tissue volume sales

Consumer tastes inclined toward product innovation in toilet paper

COMPETITIVE LANDSCAPE

Local players revise pricing and packaging strategies to drive volume sales

Oran grows via a price war as well as repackaging and innovating its products

Facial tissues continues to enjoy robust growth

CATEGORY DATA

Sanitary Protection in Cameroon

HEADLINES

PROSPECTS

Strong performance expected by towels

Towels with wings continue to be the most favoured format

Increased awareness of personal hygiene among teenage girls to boost forecast period sales

COMPETITIVE LANDSCAPE

Promed Cameroon continues to gain share with its good promotional strategies

Uniform pricing and packaging strategy by brands intensifying competition

Always bounces back thanks to the MAMO Cameroon’s good redistribution strategies

CATEGORY DATA

Wipes in Cameroon

HEADLINES

PROSPECTS

Strong forecast period growth in diapers will run concurrently with baby wipes growth

Many brands of wipes present

Baby wipes continue to dominate, with trusted brand names benefitting from consumer loyalty

COMPETITIVE LANDSCAPE