Tissue and Hygiene in Cameroon
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Cameroon
Tropical climate spurs demand for away-from-home boxed facial tissues
The proliferation of restaurants in Cameroon drives sales of away-from-home napkins
Absence of toilet paper in most public services limits growth potential of away-from-home toilet paper category
Limited future for away-from-home tissue & hygiene as players focus on retail
Growing demand for improved hygiene and sanitation across HORECA, health care, and businesses to add some impetus
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Cameroon
Negligible category in 2022
Long-term growth potential from a low base
Nappies/Diapers/Pants in Cameroon
Softcare disrupts category as global brands lose share
Proliferation of disposable diapers as demand surges
Informal sales of disposable nappies/diapers constrains growth
Fast-paced working environments drive growth of disposable diapers due to convenience
Stronger preference for affordable nappies/diapers with improved absorption
Distribution of diapers/nappies through supermarkets to increase significantly
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Cameroon
Anion sanitary towels gain appeal although premium price limits demand
Sanitary towels are dominant choice for females
Manufacturers focus on low-priced sanitary towels as price is major barrier to uptake
Education and improved awareness of menstrual hygiene central to future growth
Innovation to drive sales growth of sanitary towels
Social media offers strong potential to connect with consumers and bolster sales
Table 31 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Cameroon
Link between diaper and baby wipes go hand in hand
Intimate wipes regarded as a luxury item for most women/girls
Cosmetic wipes face positive growth as facial make-up booms
Strong growth potential for organic wipes as health-concerns and incomes rise
Growing preference for baby wipes over cheaper substitutes as parents become more aware of hygiene and sensitive skin
Rising infant population to drive growth of baby wipes in the forecast period
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Cameroon
Cheaper disposable products drive growth in retail tissue
Jumbo rolls poised to be a game changer in paper towels
Handkerchiefs and face towels are constraint to facial tissue category
Disposable napkins poised to dominate retail tissue market in Cameroon by end of forecast period
Toilet paper improves status as necessity
Dusty atmosphere to drive growth of facial tissues
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027