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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Argentina

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

Stockpiling has occurred in retail tissue and hygiene in Argentina, spurred by consumer concerns about potential disruption to production or the diversion of materials to emergency items such as masks. However, on the whole COVID-19 is having a relatively limited impact on the market, and sales are expected to normalise quickly.

COVID-19 country impact

As of 6 May 2020, Argentina has seen around 270 deaths due to COVID-19 and 5,200 cases. The lockdown was introduced on 20 March and will continue until at least 11 May 2020.

Challenging economic conditions lead to reduced consumer purchasing power

The demand for tissue and hygiene products in Argentina was significantly affected by the weak economic conditions witnessed in the review period. The combination of a stubbornly high inflation rate and significant currency depreciation damaged consumers’ real available income in 2019.

Private label trend bolstered by consumer price-sensitivity

The recessionary economic environment served to bolster the already existing trend towards private label products in retail tissue and hygiene in the Argentinean market in 2019. The decline in consumers’ disposable income significantly enhanced the importance of private labels’ competitive pricing strategies, while retailers’ own brands also benefited from strong marketing support and prominent positioning on store shelves.

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

Efforts to limit the spread of COVID-19 are having a marked negative impact on an already extremely difficult economic environment in Argentina. This will cast a shadow over a significant proportion of the forecast period, further heightening consumer price-sensitivity.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Tissue and Hygiene in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Argentina?
What are the major brands in Argentina?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Erosion of taboos creating space for development

Upmarket trend provides opportunities for innovation despite economic challenges

Major players address the issue of stigma

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling birth rate hits volumes

Changes in the distribution environment

Huggies and Procter & Gamble dominate, but rivals emerging

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and erosion of stigma boost demand

E-commerce appeals to consumer demand for discretion

Local players lead volumes, but multinationals expand presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in Argentina

PAMI provides adult incontinence products

Wipes in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Wipes’ capacity to target general functionality undermined by rival products

Some categories fail to communicate distinctive benefits

Baby wipes players dominate

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2014-2019
Table 39 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 41 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 42 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic difficulties have variable effect across categories

Development of green products limited by consumer price-sensitivity

Leaders face increasingly intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2014-2019
Table 45 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 47 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 48 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing emphasis on price

Economic crisis exerts a strong impact on demand in consumer foodservice

Locals and multinationals compete in AFH segment

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Erosion of taboos creating space for development

Upmarket trend provides opportunities for innovation despite economic challenges

Major players address the issue of stigma

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling birth rate hits volumes

Changes in the distribution environment

Huggies and Procter & Gamble dominate, but rivals emerging

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and erosion of stigma boost demand

E-commerce appeals to consumer demand for discretion

Local players lead volumes, but multinationals expand presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Argentina

PAMI provides adult incontinence products

Wipes in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Wipes’ capacity to target general functionality undermined by rival products

Some categories fail to communicate distinctive benefits

Baby wipes players dominate

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic difficulties have variable effect across categories