Executive Summary

Mar 2019
Complex economic scenario characterises the market in 2018

The Argentinean economy faced a problematic financial situation in the second half of 2018. This originated from the recent interest rate hikes by the US Federal Reserve, which strengthened the US dollar worldwide, and caused the Argentinean peso to drop against the dollar, due to investors’ concerns about the government’s ability to control inflation.

Tissue and hygiene volume consumption declines

Tissue and hygiene faced a difficult time during the economic crisis, which was evidenced in a considerable volume decline of many tissue and hygiene categories. The purchasing power of low- and middle-income consumers reduced notably.

Consolidation amongst five major companies

The tissue and hygiene market in Argentina is rather mature and relatively concentrated amongst five companies in retail value terms in 2018 – Kimberly-Clark Argentina Holdings, La Papelera del Plata (Empresas CMPC), Procter & Gamble Interamericas, Johnson & Johnson and Celulosa Campana. However, a few national companies are also important, such as Papelera Samseng and Papelera San Andres de Giles, which are focused on retail tissue and which also manufacture products for a variety of retail chains.

Notable increase in private label driven by economic instability

The economic recession had a strong impact in the last half of 2018, as depressed incomes and a higher unemployment rate provided the main stimulus for the ongoing development of private label. Moreover, due to lower confidence in the price discounts offered by modern retail channels, middle-income consumers switched their consumption from these channels to discounters and warehouse clubs.

Mild economic rebound expected from 2019

The Macri government’s forecast is that the economic crisis will revert partially in 2019, with GDP set to decrease only marginally. The economy will begin to recover more strongly when the efficacy of the adjustment plan to reduce the fiscal deficit begins to be seen.

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Tissue and Hygiene in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Tissue and Hygiene in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Argentina?
  • What are the major brands in Argentina?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018
Tissue and hygiene volume consumption declines
Consolidation amongst five major companies
Notable increase in private label driven by economic instability
Mild economic rebound expected from 2019

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Argentina

HEADLINES

PROSPECTS

Positive outlook for the forecast period
Hygiene set to be dynamic
AFH tissue sales set to recover

COMPETITIVE LANDSCAPE

Multinationals fight against value-priced brands
Multinationals lead sales
Despite drive to economise, private label not in demand due to low-priced branded options

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Argentina

HEADLINES

PROSPECTS

Third consecutive year of volume decline in 2018
Value-added nappies/diapers/pants gain ground
Upbeat growth for internet retailing

COMPETITIVE LANDSCAPE

Category characterised by high concentration
Kimberly-Clark and Procter & Gamble characterise the category
Share growth for value-added nappies/diapers/pants

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Argentina

HEADLINES

PROSPECTS

Healthy growth potential
Government subsidy via PAMI for heavy adult incontinence
Key opportunities for further growth

COMPETITIVE LANDSCAPE

National companies outperform multinationals
Kimberly-Clark competes within the premium price segment
Private label remains niche thanks to the popularity of economy brands

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Argentina

HEADLINES

PROSPECTS

Growth projected
Higher per capita use of toilet paper compared to other countries in the region
Boom in wholesalers and discount stores

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue
La Papelera del Plata leads
Private label records notable growth

CATEGORY DATA

Table 38 Retail Sales of Tissue by Category: Value 2013-2018
Table 39 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 41 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 42 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Argentina

HEADLINES

PROSPECTS

Volume decline for sanitary protection
Innovation in tampons and menstrual cups
Tampons is invigorated by the entry of Tampax

COMPETITIVE LANDSCAPE

Consolidation amongst four major companies
Johnson & Johnson retains its lead
Private label on the ascent

CATEGORY DATA

Table 44 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 45 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 46 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 47 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 48 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 49 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 50 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Argentina

HEADLINES

PROSPECTS

Despite current low penetration rates, wipes set to achieve positive forecast period growth
Baby wipes accounts for the majority of category sales
General purpose wipes: room to grow

COMPETITIVE LANDSCAPE

International companies lead wipes
Huggies holds a solid position in baby wipes
Private label posts growth

CATEGORY DATA

Table 51 Retail Sales of Wipes by Category: Value 2013-2018
Table 52 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 54 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 55 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023