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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Argentina

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

The emergence of COVID-19 exacerbated existing trends within tissue and hygiene in Argentina in 2020, with lockdown and home seclusion playing an influential role in purchasing habits, amidst consumers’ decreasing disposable incomes. Although Argentina’s economy was expected to fall prior to COVID-19, the pandemic sharpened the expected decline.

COVID-19 country impact

A lockdown was introduced across the country from 20 March 2020. During this time, consumers were required to stay at home, with only those workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services, permitted to leave home.

Company response

One of the first reactions of consumers when the government announced its home seclusion policies was to stockpile products, such as groceries, toilet paper, home disinfectants and bleach. Some industries that rely on imports to satisfy local demand experienced stock shortages during the initial weeks due to border closures.

Retailing shift

The major distribution channels for retail tissue and hygiene, modern grocery retailers including hypermarkets, traditional grocery retailers, and health and beauty specialist retailers were permitted to operate in 2020 due to their essential nature. Although sales of some products including toilet paper and nappies/diapers, for example, soared during the first weeks of social isolation, there were no records of serious out of stock situations.

What next for tissue and hygiene?

Heading into 2021, price will remain a key feature amongst many consumers’ purchasing decisions due to lingering price sensitivity. Although the country’s GDP is expected to bounce back in 2021/2022, it will still be well below its real value achieved in 2019.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Tissue and Hygiene in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Argentina?
What are the major brands in Argentina?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Argentina

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection mainly linked to out-of-home activities fares worse during lockdown

Erosion of taboos continues to drive interest in category

Environmental concerns increase amongst younger consumers

RECOVERY AND OPPORTUNITIES

Increasing importance of hygiene will sustain demand for sanitary protection

Brands need to adapt marketing to different age groups

Pantyliners and tampons offer further room for expansion

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Argentina

KEY DATA FINDINGS

2020 IMPACT

Sales peak in March but see strong declining trend over most of 2020

Multinationals control the category

Greater polarisation seen in market not as evident in nappies/diapers/pants with low presence of private label

RECOVERY AND OPPORTUNITIES

Declining birth rates will have greater influence over category’s forecast than increasing hygiene awareness

E-commerce and specialist stores to play a key role in category’s development

Growth opportunity for reusable nappies/diapers

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Argentina

KEY DATA FINDINGS

2020 IMPACT

Mixed results with moderate/heavy incontinence recording stronger demand due to home seclusion of elderly

Erosion of taboos and increasing consumer awareness shape the category

Kimberly-Clark retains convincing leadership, benefiting from local production

RECOVERY AND OPPORTUNITIES

Ageing population, hygiene awareness and further erosion of taboos will shape category’s future performance

E-commerce set to play increasingly important role in expanding consumer base

Imported brands have potential to lose ground to local names due to increasing price sensitivity

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Argentina

2020 IMPACT

PAMI provides RX/reimbursement adult incontinence

Ageing population will place public finances under pressure

Wipes in Argentina

KEY DATA FINDINGS

2020 IMPACT

Increasing focus on hygiene drives demand for all purpose cleaning and general purpose wipes with antibacterial attributes in 2020

Home seclusion trend reduces demand for a number of formats including dominant baby wipes

Baby wipes brands lead overall category

RECOVERY AND OPPORTUNITIES

Greater focus on hygiene and disinfecting amongst consumers to drive further demand for general purpose and all purpose cleaning wipes

Wipes to face competition from cheaper alternatives

More positive prospects for facial cleansing wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2015-2020
Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend triggers greater demand for retail tissue

High penetration rate of retail tissue in Argentina

Leader La Papelera del Plata offers wide range of brands for Empresas but private label gains ground

RECOVERY AND OPPORTUNITIES

Despite gradual return to normalisation, demand for retail tissue will remain above pre-pandemic levels over forecast period

Low prices and private label likely to maintain demand

Sustainability versus price

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2015-2020
Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and lockdown have drastic impact on demand for away-from-home tissue in 2020

Stable demand for AFH adult incontinence from hospitals/healthcare

AFH tissue through industry experiences lower declines after short stoppage during initial lockdown

RECOVERY AND OPPORTUNITIES

Away-from-home tissue predicted to partially recover but will struggle to return to pre-pandemic levels

Interleaf likely to gain further share from rolls, reducing contact

Traditional leaders face competition

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Argentina

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection mainly linked to out-of-home activities fares worse during lockdown

Erosion of taboos continues to drive interest in category

Environmental concerns increase amongst younger consumers

RECOVERY AND OPPORTUNITIES

Increasing importance of hygiene will sustain demand for sanitary protection

Brands need to adapt marketing to different age groups

Pantyliners and tampons offer further room for expansion

CATEGORY DATA

Nappies/Diapers/Pants in Argentina

KEY DATA FINDINGS

2020 IMPACT

Sales peak in March but see strong declining trend over most of 2020

Multinationals control the category

Greater polarisation seen in market not as evident in nappies/diapers/pants with low presence of private label

RECOVERY AND OPPORTUNITIES

Declining birth rates will have greater influence over category’s forecast than increasing hygiene awareness

E-commerce and specialist stores to play a key role in category’s development

Growth opportunity for reusable nappies/diapers

CATEGORY DATA

Retail Adult Incontinence in Argentina

KEY DATA FINDINGS

2020 IMPACT

Mixed results with moderate/heavy incontinence recording stronger demand due to home seclusion of elderly

Erosion of taboos and increasing consumer awareness shape the category

Kimberly-Clark retains convincing leadership, benefiting from local production

RECOVERY AND OPPORTUNITIES

Ageing population, hygiene awareness and further erosion of taboos will shape category’s future performance

E-commerce set to play increasingly important role in expanding consumer base

Imported brands have potential to lose ground to local names due to increasing price sensitivity

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Argentina

2020 IMPACT

PAMI provides RX/reimbursement adult incontinence

Ageing population will place public finances under pressure

Wipes in Argentina

KEY DATA FINDINGS

2020 IMPACT

Increasing focus on hygiene drives demand for all purpose cleaning and general purpose wipes with antibacterial attributes in 2020

Home seclusion trend reduces demand for a number of formats including dominant baby wipes

Baby wipes brands lead overall category

RECOVERY AND OPPORTUNITIES

Greater focus on hygiene and disinfecting amongst consumers to drive further demand for general purpose and all purpose cleaning wipes

Wipes to face competition from cheaper alternatives

More positive prospects for facial cleansing wipes

CATEGORY DATA

Retail Tissue in Argentina

KEY DATA FINDINGS