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Learn moreJun 2020
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Stockpiling has occurred in retail tissue and hygiene in Argentina, spurred by consumer concerns about potential disruption to production or the diversion of materials to emergency items such as masks. However, on the whole COVID-19 is having a relatively limited impact on the market, and sales are expected to normalise quickly.
As of 6 May 2020, Argentina has seen around 270 deaths due to COVID-19 and 5,200 cases. The lockdown was introduced on 20 March and will continue until at least 11 May 2020.
The demand for tissue and hygiene products in Argentina was significantly affected by the weak economic conditions witnessed in the review period. The combination of a stubbornly high inflation rate and significant currency depreciation damaged consumers’ real available income in 2019.
The recessionary economic environment served to bolster the already existing trend towards private label products in retail tissue and hygiene in the Argentinean market in 2019. The decline in consumers’ disposable income significantly enhanced the importance of private labels’ competitive pricing strategies, while retailers’ own brands also benefited from strong marketing support and prominent positioning on store shelves.
Efforts to limit the spread of COVID-19 are having a marked negative impact on an already extremely difficult economic environment in Argentina. This will cast a shadow over a significant proportion of the forecast period, further heightening consumer price-sensitivity.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.