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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Argentina

43 pages, Mar 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Resilient rebound of the Argentinian economy

The Argentinian economy showed sustained recovery during the first half of 2017, and during the second quarter the economy recorded 2.7% GDP growth.

Sales decline for the second year running

Tissue and hygiene registered a second consecutive decline in retail volume terms in 2017, affected by a sharp drop in the purchasing power of low- and middle-income consumers, and a high unemployment rate during the first quarter of 2017. Against this background, Argentinians rationalised their consumption of a large quantity of products within tissue and hygiene, which are characterised by being extremely inelastic with respect to changes in income levels since they are almost impossible to replace.

Leading players lose ground against private label and domestic players

Tissue and hygiene value sales were highly concentrated among four companies in 2017, namely Kimberly-Clark Argentina Holdings, La Papelera del Plata, Procter & Gamble Interamericas and Johnson & Johnson de Argentina. During the economic crisis, there was a significant pricing pressure on brands, as consumers looked for good deals.

Wholesalers and discount stores display dynamism due to a change in shopping habits

As a direct consequence of the unstable economic situation in Argentina, there was an inevitable change in consumer habits. Argentinians became increasingly rational consumers, always taking the unit price into consideration when making purchasing decisions.

Positive economic projections for the coming years

The economy is predicted to post a much stronger performance over the forecast period, with a particular boost to private consumption. Alongside the recovery of purchasing power and the employment rate, sales of tissue and hygiene are set to rise.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Tissue and Hygiene in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Argentina?
What are the major brands in Argentina?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Argentina

HEADLINES

PROSPECTS

Positive outlook for the forecast period

Hygiene wake-up in the coming years

AFH tissue sales set to recover

COMPETITIVE LANDSCAPE

Multinationals fight against value-priced brands

Multinationals lead sales

Private label: low participation

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Argentina

HEADLINES

PROSPECTS

Better-quality products, while a lower number of births limits growth

Imported pants set to become more available

Multinationals to continue dominating

COMPETITIVE LANDSCAPE

High concentrated of sales among the three leading players

Kimberly-Clark Argentina Holdings accounts for almost half of all value sales

Procter & Gamble Interamericas and La Papelera del Plata compete strongly

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Argentina

HEADLINES

PROSPECTS

Growth projected

Per capita use of retail tissue

Wholesalers and discount stores boom

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

CATEGORY DATA

Table 32 Retail Sales of Tissue by Category: Value 2012-2017
Table 33 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 35 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 36 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 37 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Wipes in Argentina

HEADLINES

PROSPECTS

Positive outlook

Baby wipes accounts for the majority of sales of wipes

General purpose wipes: room to grow

COMPETITIVE LANDSCAPE

International companies lead wipes

Huggies holds a solid position in baby wipes

Private label posts growth

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2012-2017
Table 39 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 41 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 42 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Argentina

HEADLINES

PROSPECTS

Healthy growth potential

Government subsidy via PAMI

Key opportunities for further growth

COMPETITIVE LANDSCAPE

National companies outperform multinationals

Kimberly-Clark Argentina Holdings competes within the premium price segment

Private label: niche profile

CATEGORY DATA

Table 44 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 45 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 47 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 48 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 49 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Sanitary Protection in Argentina

HEADLINES

PROSPECTS

Sanitary protection is a mature category

Innovation fuelled by new usage occasions

Positive scenario for the forecast period

COMPETITIVE LANDSCAPE

High concentration of sales among three international players

Johnson & Johnson leads

Private label advances

CATEGORY DATA

Table 50 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 51 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 52 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 53 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 54 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 55 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 56 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Argentina

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Argentina

HEADLINES

PROSPECTS

Positive outlook for the forecast period

Hygiene wake-up in the coming years

AFH tissue sales set to recover

COMPETITIVE LANDSCAPE

Multinationals fight against value-priced brands

Multinationals lead sales

Private label: low participation

CATEGORY DATA

Nappies/Diapers/Pants in Argentina

HEADLINES

PROSPECTS

Better-quality products, while a lower number of births limits growth

Imported pants set to become more available

Multinationals to continue dominating

COMPETITIVE LANDSCAPE

High concentrated of sales among the three leading players

Kimberly-Clark Argentina Holdings accounts for almost half of all value sales

Procter & Gamble Interamericas and La Papelera del Plata compete strongly

CATEGORY DATA

Retail Tissue in Argentina

HEADLINES

PROSPECTS

Growth projected

Per capita use of retail tissue

Wholesalers and discount stores boom

COMPETITIVE LANDSCAPE

Multinationals lead retail tissue

La Papelera del Plata leads

Private label records notable growth

CATEGORY DATA

Wipes in Argentina

HEADLINES

PROSPECTS

Positive outlook

Baby wipes accounts for the majority of sales of wipes

General purpose wipes: room to grow

COMPETITIVE LANDSCAPE

International companies lead wipes

Huggies holds a solid position in baby wipes

Private label posts growth

CATEGORY DATA

Retail Adult Incontinence in Argentina

HEADLINES

PROSPECTS

Healthy growth potential

Government subsidy via PAMI

Key opportunities for further growth

COMPETITIVE LANDSCAPE

National companies outperform multinationals

Kimberly-Clark Argentina Holdings competes within the premium price segment