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Country Report

Tissue and Hygiene in

Tissue and Hygiene in France

Mar 2019

US$2,650

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Executive Summary

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Demand for tissue and hygiene continues rising in France

Tissue and hygiene sales continued to increase in France during 2018, with demographic trends having a major impact on demand. For example, adult incontinence continues to post rapid value growth, largely due to France’s ageing population and new innovative product developments, particularly for light adult incontinence.

Producers responding to consumer doubts over product safety

Demand for more natural and eco-friendly products continues to rise in France, with consumers becoming more conscious of the long-term effects of potentially toxic ingredients in areas such as sanitary protection following recent negative media coverage. In addition, consumers remain concerned about recent independent studies that revealed that many nappies/diapers/pants brands contain undesirable and potentially toxic substances, such as glyphosate, dioxins and polycyclic aromatic hydrocarbons.

Essity consolidates leading position

Essity continues to lead sales within tissue and hygiene in France, with the company further consolidating its leading position in 2018. Essity is particularly strong within nappies/diapers/pants and baby wipes, where its premium Lotus Baby brand is highly popular.

Rapid rise in internet retailing sales continues

Although the majority of tissue and hygiene products continue to be purchased in supermarkets and hypermarkets, internet retailing was the most dynamic distribution channel in retail value share growth terms in 2017. Particularly significant in retail tissue, the development and growth of internet retailing can be explained by recurring promotions offered online, as well as wider product ranges and the convenience of buying tissue and hygiene products from home.

Slow value growth projected for coming years

Retail tissue and hygiene is expected to continue growing slowly over the coming five years, although growth will be slightly higher than over the review period in current value terms. Demographic trends and changing consumer lifestyles are set to play an important role in the industry.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Tissue and Hygiene in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in France?
What are the major brands in France?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in France

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France

Producers responding to consumer doubts over product safety

Essity consolidates leading position

Rapid rise in internet retailing sales continues

Slow value growth projected for coming years

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in France

HEADLINES

PROSPECTS

AFH tissue sales continue to rise gradually

AFH adult incontinence expected to see growth

Tourism and restaurants see strongest growth in years

COMPETITIVE LANDSCAPE

AFH hygiene competitive landscape remains concentrated

No changes expected within AFH tissue

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in France

HEADLINES

PROSPECTS

Volume and value sales continue to fall

Growing demand for safer and more natural products

Internet retailing rapidly gaining distribution share

COMPETITIVE LANDSCAPE

Procter & Gamble invests in conveying natural image to retain customers

Essity struggles to gain sales share after initial success

Rising demand for ecological brands

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in France

HEADLINES

PROSPECTS

Strong growth expected over forecast period

Launch of new products tailored towards specific needs

Internet retailing playing key role in driving sales

COMPETITIVE LANDSCAPE

Essity invests in innovation to maintain leading position

Newcomers and private label ranges challenging leaders

Paul Hartmann consolidates image as specialised pharmacy channel brand

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in France

HEADLINES

PROSPECTS

Launch of innovative environmentally friendly products

Consumer awareness of retail tissue impacting environment

National brands successfully competing with private label operators

COMPETITIVE LANDSCAPE

National brands gaining ground at expense of private label players

Kimberly-Clark remains strongly positioned in facial tissues

Lotus continues to lead brand value sales

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2013-2018
Table 43 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 46 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Rx/Reimbursement Adult Incontinence in France

HEADLINES

PROSPECTS

Demographic trends continue to boost growth

Limited reimbursement schemes

Further pressure on government aid expected

CATEGORY DATA

Table 48 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 49 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 50 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 51 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

Sanitary Protection in France

HEADLINES

PROSPECTS

Demographic trends to continue negatively impacting sales

Health and wellness increasingly important for French women

Tampons to continue struggling

COMPETITIVE LANDSCAPE

Procter & Gamble remains in pole position

Leading producers respond to demand for greater transparency

New start-ups and natural products appearing

CATEGORY DATA

Table 52 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 53 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 54 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 55 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 56 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 57 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 58 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in France

HEADLINES

PROSPECTS

Moist toilet wipes lead growth

Composition and ecological concerns to fuel new product development activity

Strengthening growth within premium intimate wipes

COMPETITIVE LANDSCAPE

Growing focus on natural and ecological wipes

Shift towards more eco-friendly brands continues

CATEGORY DATA

Table 59 Retail Sales of Wipes by Category: Value 2013-2018
Table 60 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 62 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 63 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 64 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tissue and Hygiene in France

New Report Guarantee

Executive Summary

New Report Guarantee

Demand for tissue and hygiene continues rising in France

Producers responding to consumer doubts over product safety

Essity consolidates leading position

Rapid rise in internet retailing sales continues

Slow value growth projected for coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in France

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France

Producers responding to consumer doubts over product safety

Essity consolidates leading position

Rapid rise in internet retailing sales continues

Slow value growth projected for coming years

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in France

HEADLINES

PROSPECTS

AFH tissue sales continue to rise gradually

AFH adult incontinence expected to see growth

Tourism and restaurants see strongest growth in years

COMPETITIVE LANDSCAPE

AFH hygiene competitive landscape remains concentrated

No changes expected within AFH tissue

CATEGORY DATA

Nappies/Diapers/Pants in France

HEADLINES

PROSPECTS

Volume and value sales continue to fall

Growing demand for safer and more natural products

Internet retailing rapidly gaining distribution share

COMPETITIVE LANDSCAPE

Procter & Gamble invests in conveying natural image to retain customers

Essity struggles to gain sales share after initial success

Rising demand for ecological brands

CATEGORY DATA

Retail Adult Incontinence in France

HEADLINES

PROSPECTS

Strong growth expected over forecast period

Launch of new products tailored towards specific needs

Internet retailing playing key role in driving sales

COMPETITIVE LANDSCAPE

Essity invests in innovation to maintain leading position

Newcomers and private label ranges challenging leaders

Paul Hartmann consolidates image as specialised pharmacy channel brand

CATEGORY DATA

Retail Tissue in France

HEADLINES

PROSPECTS

Launch of innovative environmentally friendly products

Consumer awareness of retail tissue impacting environment

National brands successfully competing with private label operators

COMPETITIVE LANDSCAPE

National brands gaining ground at expense of private label players

Kimberly-Clark remains strongly positioned in facial tissues

Lotus continues to lead brand value sales

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in France

HEADLINES

PROSPECTS

Demographic trends continue to boost growth

Limited reimbursement schemes

Further pressure on government aid expected

CATEGORY DATA

Sanitary Protection in France

HEADLINES

PROSPECTS