Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in France

Jun 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

COVID-19 has had a mixed impact on tissue and hygiene in France, although most categories benefited from stockpiling in early 2020 with consumers concerned about possible shortages. This initially resulted in some retailers having empty shelves as they struggled to keep up with demand, although this has since eased and supply issues are now less of a concern.

COVID-19 country impact

As of 6 May 2020, France has seen around 25,800 deaths due to COVID-19 and 174,200 cases. On 29 February 2020, gatherings of over 5,000 were banned with all gatherings banned on 2 March.

Manufacturers see innovation as the key to success in 2019

Tissue and hygiene is a relatively mature industry in France with private label having a significant share of sales. As such, innovation remained a key trend in 2019 with manufacturers constantly looking for ways to stand out in the market.

Essity forges ahead with ongoing investment in new product development

Essity remained the overall leader in tissue and hygiene in France in 2019. In retail hygiene the company has been at the forefront of campaigns to remove the stigma surrounding incontinence, which has benefited its Tena brand.

France’s ageing population set to influence sales of tissue and hygiene

Demographic factors are expected to play a key role in the future of tissue and hygiene in France. The country’s population is ageing due to a declining birth rate and longer life expectancy, with this set to continue over the forecast period.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Tissue and Hygiene in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in France?
What are the major brands in France?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in France

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Manufacturers see innovation as the key to success in 2019

Essity forges ahead with ongoing investment in new product development

France’s ageing population set to influence sales of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic factors and eco-friendly alternatives hurt sales of sanitary protection in 2019

Category maturity likely to lead to new product development over the forecast period

The leading players continue to launch new and more natural products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Fewer children mean less demand in 2019

Report raises concern over the safety of some products

Product safety concerns influence the competitive landscape in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Education and changing perceptions help drive growth in 2019

Increased personalisation and trusted brand names have positive influence

Competition remains strong in 2019 as leading players invest in new product development

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic trends continue to boost growth

Limited reimbursement schemes

Further pressure on government aid expected

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Lotus driving demand for moist toilet wipes

Personal wipes sees mixed performances with health and hygiene and sustainability of key concern

Procter & Gamble looks to rebuild Pampers’ image with more natural products

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2014-2019
Table 43 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 45 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 46 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Mounting environmental concerns driving innovation in 2018/2019

Consumers unwilling to compromise on comfort

Private label retains dominance while Essity competes through new innovations

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2014-2019
Table 49 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 51 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 52 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Tourism remains a key growth driver of AFH tissue in 2019

Ageing population supports demand but hospital/healthcare budget restrictions limits value growth

Competitive landscape remains consolidated with established players retaining dominance

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in France

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Manufacturers see innovation as the key to success in 2019

Essity forges ahead with ongoing investment in new product development

France’s ageing population set to influence sales of tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in France

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Manufacturers see innovation as the key to success in 2019

Essity forges ahead with ongoing investment in new product development

France’s ageing population set to influence sales of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic factors and eco-friendly alternatives hurt sales of sanitary protection in 2019

Category maturity likely to lead to new product development over the forecast period

The leading players continue to launch new and more natural products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Fewer children mean less demand in 2019

Report raises concern over the safety of some products

Product safety concerns influence the competitive landscape in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Education and changing perceptions help drive growth in 2019

Increased personalisation and trusted brand names have positive influence

Competition remains strong in 2019 as leading players invest in new product development

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic trends continue to boost growth

Limited reimbursement schemes

Further pressure on government aid expected

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Lotus driving demand for moist toilet wipes

Personal wipes sees mixed performances with health and hygiene and sustainability of key concern

Procter & Gamble looks to rebuild Pampers’ image with more natural products

2020 AND BEYOND