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Learn moreJun 2020
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COVID-19 has had a mixed impact on tissue and hygiene in France, although most categories benefited from stockpiling in early 2020 with consumers concerned about possible shortages. This initially resulted in some retailers having empty shelves as they struggled to keep up with demand, although this has since eased and supply issues are now less of a concern.
As of 6 May 2020, France has seen around 25,800 deaths due to COVID-19 and 174,200 cases. On 29 February 2020, gatherings of over 5,000 were banned with all gatherings banned on 2 March.
Tissue and hygiene is a relatively mature industry in France with private label having a significant share of sales. As such, innovation remained a key trend in 2019 with manufacturers constantly looking for ways to stand out in the market.
Essity remained the overall leader in tissue and hygiene in France in 2019. In retail hygiene the company has been at the forefront of campaigns to remove the stigma surrounding incontinence, which has benefited its Tena brand.
Demographic factors are expected to play a key role in the future of tissue and hygiene in France. The country’s population is ageing due to a declining birth rate and longer life expectancy, with this set to continue over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in France for free:
The Tissue and Hygiene in France market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.