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Country Report

Tissue and Hygiene in

Tissue and Hygiene in France

46 pages, May 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tissue and hygiene records positive value growth in 2017

Tissue and hygiene recorded positive retail current value growth in 2017. This performance was boosted by retail tissue, where non-recycled toilet paper registered the fastest retail value growth.

Rising consumer concerns over potential health risks

Across all categories, the demand for more natural and “greener” products is growing, as consumers become more conscious of the long-term effects of potentially toxic ingredients in some sanitary products. A television report (“Tampon, notre ennemi intime”), aired in April 2017, highlighted the risk of toxic shock syndrome caused by tampon usage.

Essity strengthens its presence in 2017

Essity, formerly known as SCA Hygiene Products, gained further retail value share in 2017. Essity’s sales increased strongly in retail tissue and nappies/diapers/pants.

Internet retailing continues to grow rapidly

Although the majority of tissue and hygiene products continued to be purchased in supermarkets and hypermarkets, internet retailing was the most dynamic distribution channel in retail value share growth terms in 2017. Particularly significant in retail tissue, the development and growth of internet retailing can be explained by the recurring promotions offered online, but also to the wider range of products available and the convenience of buying tissue and hygiene products from home.

Slow value growth expected over the forecast period

Retail tissue and hygiene is expected to record slow retail value sales growth at constant 2017 prices over the forecast period. Growth is projected to come mainly from tissue products, while hygiene is set to record a decrease in retail value sales at constant 2017 prices.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Tissue and Hygiene in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in France?
What are the major brands in France?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in France

EXECUTIVE SUMMARY

Tissue and hygiene records positive value growth in 2017

Rising consumer concerns over potential health risks

Essity strengthens its presence in 2017

Internet retailing continues to grow rapidly

Slow value growth expected over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in France

HEADLINES

PROSPECTS

AFH tissue is slow moving, but moving

AFH adult incontinence volume sales are expected to see further growth

Tourism growth set to positively impact AFH tissue

COMPETITIVE LANDSCAPE

Concentrated competitive landscape in AFH hygiene

Competition is stable within AFH tissue

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in France

HEADLINES

PROSPECTS

Flat volume as value declines

Growing focus on naturalness and risk-free products

Internet retailing is expected to gain momentum

COMPETITIVE LANDSCAPE

Procter & Gamble invests to regain consumer loyalty

Essity enters the fray with Lotus Baby

Smaller players offering natural products see retail value share growth in 2017

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in France

HEADLINES

PROSPECTS

Adult incontinence is set to record strong growth over the forecast period

Towards segmentation

Bright outlook for light adult incontinence

COMPETITIVE LANDSCAPE

Essity is a strong leader in 2017

Procter & Gamble leads share growth while Kimberly-Clark enters the fray

Private label benefits from category dynamism

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in France

HEADLINES

PROSPECTS

Looking for innovation

Consumer awareness of environmental issues impacts retail tissue

Polarisation within retail tissue

COMPETITIVE LANDSCAPE

Private label should watch its back

Renova makes a point

Lotus outruns its challengers

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in France

HEADLINES

PROSPECTS

Demographic trends favour value growth over the forecast period

Rx/reimbursement schemes to remain limited to specific cases

Sanitary Protection in France

HEADLINES

PROSPECTS

Demographic changes set to impede sanitary protection in the forecast period

French women expected to look for more natural alternatives

Steep decline in tampons anticipated over the forecast period

COMPETITIVE LANDSCAPE

Company activity sees Procter & Gamble retain its leading position in 2017

Johnson & Johnson recruits new and younger consumers

Essity makes a strong entry in tampons

CATEGORY DATA

Table 48 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 49 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 50 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 51 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 53 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in France

HEADLINES

PROSPECTS

Moist toilet wipes is set to record the strongest value growth in the forecast period

Personal wipes is likely to be hit by composition concerns

Intimate wipes offers significant growth potential

COMPETITIVE LANDSCAPE

Growing focus on natural and toxic-free personal wipes

CATEGORY DATA

Table 55 Retail Sales of Wipes by Category: Value 2012-2017
Table 56 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 59 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in France

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene records positive value growth in 2017

Rising consumer concerns over potential health risks

Essity strengthens its presence in 2017

Internet retailing continues to grow rapidly

Slow value growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in France

EXECUTIVE SUMMARY

Tissue and hygiene records positive value growth in 2017

Rising consumer concerns over potential health risks

Essity strengthens its presence in 2017

Internet retailing continues to grow rapidly

Slow value growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in France

HEADLINES

PROSPECTS

AFH tissue is slow moving, but moving

AFH adult incontinence volume sales are expected to see further growth

Tourism growth set to positively impact AFH tissue

COMPETITIVE LANDSCAPE

Concentrated competitive landscape in AFH hygiene

Competition is stable within AFH tissue

CATEGORY DATA

Nappies/Diapers/Pants in France

HEADLINES

PROSPECTS

Flat volume as value declines

Growing focus on naturalness and risk-free products

Internet retailing is expected to gain momentum

COMPETITIVE LANDSCAPE

Procter & Gamble invests to regain consumer loyalty

Essity enters the fray with Lotus Baby

Smaller players offering natural products see retail value share growth in 2017

CATEGORY DATA

Retail Adult Incontinence in France

HEADLINES

PROSPECTS

Adult incontinence is set to record strong growth over the forecast period

Towards segmentation

Bright outlook for light adult incontinence

COMPETITIVE LANDSCAPE

Essity is a strong leader in 2017

Procter & Gamble leads share growth while Kimberly-Clark enters the fray

Private label benefits from category dynamism

CATEGORY DATA

Retail Tissue in France

HEADLINES

PROSPECTS

Looking for innovation

Consumer awareness of environmental issues impacts retail tissue

Polarisation within retail tissue

COMPETITIVE LANDSCAPE

Private label should watch its back

Renova makes a point

Lotus outruns its challengers

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in France

HEADLINES

PROSPECTS

Demographic trends favour value growth over the forecast period

Rx/reimbursement schemes to remain limited to specific cases

Sanitary Protection in France

HEADLINES

PROSPECTS

Demographic changes set to impede sanitary protection in the forecast period

French women expected to look for more natural alternatives