Tissue and Hygiene in the Czech Republic

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Czech Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Czech Republic?
  • Which are the leading brands in Tissue and Hygiene in Czech Republic?
  • How are products distributed in Tissue and Hygiene in Czech Republic?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Tissue and Hygiene in the Czech Republic

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in the Czech Republic

KEY DATA FINDINGS

Away-from-home tissue records positive sales development as local consumers return to pre-pandemic levels of activity
Eco-friendly trends extend to away-from-home products, but fewer products are available
Key players continue to lead the category in 2023, while some launch eco-friendly variants
Stable growth over the forecast period thanks to the ongoing resumption in society after COVID-19
Away-from-home hygiene benefits from the ageing population over the forecast period
Essity focuses on the sustainability of its away-from-home tissue products
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Retail Adult Incontinence in the Czech Republic

KEY DATA FINDINGS

Retail adult incontinence continues to attract consumers among an ageing demographic
New product launches focus on segmentation and in providing high quality premium products
Essity Czech Republic sustains its lead in retail adult incontinence in 2023
Retail adult incontinence registers further growth over the forecast period
Forecast period launches of private label likely though focus remains on efficacy rather than environmental friendliness
Hypermarkets gain ground thanks to broad range of offerings
Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

Nappies/Diapers/Pants in the Czech Republic

KEY DATA FINDINGS

Volume sales return to modest growth in 2023 after contracting in the previous year
Procter & Gamble retains the lead thanks to its broad portfolio and wide distribution of trusted brands
Disposable pants benefits from the resumption of society in the wake of the pandemic and increase in environmental friendliness
Forecast period decline for nappies/diapers/pants
Price-conscious consumers switch between brands in a bid to find the best value for money with this trend also boosting sales via retail e-commerce
Products with a low environmental impact gain popularity
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

Menstrual Care in the Czech Republic

KEY DATA FINDINGS

Menstrual care grows in value despite demographic challenges
Despite maintaining their lead, multinationals face growing competition from private label
Retail landscape favours modern, tech-friendly channels in 2023 while marketing campaigns focus on extending usage
Challenges ahead as key consumer base declines in the Czech Republic
More eco-friendly products emerge over the forecast period
Retail e-commerce sales continued to grow over the forecast period
Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

Wipes in the Czech Republic

KEY DATA FINDINGS

Wipes records value growth across the category in 2023 thanks in part to inflationary pressure on prices
Green trends continue to characterise wipes in the Czech Republic and are garnering a wider distribution presence
The competitive landscape remains fragmented with Procter & Gamble coming close to retaking the category lead while retail e-commerce accounts for a growing share
Demand for wipes undermined by ongoing high if falling inflationary context
Baby wipes sees contraction in volume sales over the forecast period
Moist toilet wipes registers significant forecast period growth thanks to increased activity from manufacturers and retailers
Table 45 Retail Sales of Wipes by Category: Value 2018-2023
Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Retail Tissue in the Czech Republic

KEY DATA FINDINGS

Retail tissue sees modest volume and strong value growth in 2023
Private label products prospering amid price consciousness
Fierce competition in retail tissue as players jostle for position
Category maturity dampens growth over the forecast period
Boxed facial tissues experiences increasing popularity thanks to innovation
Private label products retain a strong influence in retail tissue over the forecast period
Table 51 Retail Sales of Tissue by Category: Value 2018-2023
Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

Rx/Reimbursement Adult Incontinence in the Czech Republic

KEY DATA FINDINGS

Moderate growth for Rx/reimbursement adult incontinence, with the category not helped by a change in the law
Consumer embarrassment remains an obstacle to growth
Essity continues to lead the pack with its trusted Tena brand
Rx/reimbursement adult incontinence sees growing sales as awareness increases
Expenditure reduction by health companies constrains category forecast period growth
Electronic reimbursement of medical equipment, including adult incontinence products, is expected during the forecast period
Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
      • AFH Wipers
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Menstrual Care Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Menstrual Care Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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