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Country Report

Tissue and Hygiene in

Tissue and Hygiene in the Czech Republic

48 pages, Mar 2018

US$2,650

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Executive Summary

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Tissue and hygiene’s good performance continues in 2017

Tissue and hygiene registered good growth in current value sales in 2017. Retail value sales grew at a similar pace to that in 2016.

Czech consumers purchase more premium variants and larger packs during 2017

In all categories of tissue and hygiene there was a visible further shift towards higher-quality products during 2017. More Czech consumers seek added value such as herbal scent or night/sport comfort in sanitary protection or more ply and ultra softness in toilet paper.

Multinationals lead among branded players, but private label holds the biggest share

Private label retained its strong position in retail tissue and hygiene in 2017 and penetrated retail tissue more deeply than retail hygiene. Most private label offers good quality for a good price.

Hypermarkets leads and internet retailing sees further growth

Hypermarkets remained the most important retail distribution channel for sales of tissue and hygiene products in 2017, followed by health and beauty specialist retailers (mainly drugstores/parapharmacies and chemists/pharmacies). Drugstores, supermarkets and discounters gained more sales during 2017.

Anticipated positive growth for both retail and away-from-home tissue and hygiene

Positive value growth is projected for both retail and away-from-home tissue and hygiene over the forecast period. With rising disposable incomes anticipated for Czech households in the forecast period, Czech consumers will look for premium-quality retail tissue products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Tissue and Hygiene in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Czech Republic?
What are the major brands in Czech Republic?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in the Czech Republic

EXECUTIVE SUMMARY

Tissue and hygiene’s good performance continues in 2017

Czech consumers purchase more premium variants and larger packs during 2017

Multinationals lead among branded players, but private label holds the biggest share

Hypermarkets leads and internet retailing sees further growth

Anticipated positive growth for both retail and away-from-home tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in the Czech Republic

HEADLINES

PROSPECTS

Strong economic confidence and inbound tourism drive AFH tissue and hygiene

AFH paper towels, wipers and adult incontinence perform best in 2017

Horeca keeps the largest share and business/industry gains

COMPETITIVE LANDSCAPE

Multinational players dominate

Local players become more successful

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in the Czech Republic

HEADLINES

PROSPECTS

Positive birth rates over 2015-2017 support sales

Consumers continue to seek price promotions on nappies/diapers/pants

Hypermarkets remains the most important channel but drugstores and supermarkets gain more sales during 2017

COMPETITIVE LANDSCAPE

Procter & Gamble and private label control the field

Kimberly-Clark achieves rising sales during 2017

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in the Czech Republic

HEADLINES

PROSPECTS

Paper towels and boxed facial tissues achieve the best performance

Promotion remains important and larger packs and XXL rolls are in demand

Paper tableware stagnates

COMPETITIVE LANDSCAPE

Private label strengthens its significant position

Essity ranks first and local players gain more interest

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2012-2017
Table 37 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 40 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in the Czech Republic

HEADLINES

PROSPECTS

Rising demand for premium variants drives value sales

Tampons and pantyliners see the best results and have a wider offer of economy packs

Weak performance for towels as slim/thin/ultra-thin towels without wings are discontinued

COMPETITIVE LANDSCAPE

Procter & Gamble leads concentrated sanitary protection

Dm-Drogerie Markt, Tesco Stores CR and Essity see further gains

Private label maintains a significant position in pantyliners

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in the Czech Republic

HEADLINES

PROSPECTS

Wipes continues its dynamic development

Moist toilet wipes performs best among personal wipes while dry electro-static wipes excels in home care wipes and floor cleaning systems

Intimate wipes and baby wipes see the weakest performances

COMPETITIVE LANDSCAPE

Procter & Gamble leads the fragmented category

Private label maintains a significant position

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in the Czech Republic

HEADLINES

PROSPECTS

Good performance by adult incontinence in 2017

The ageing population and the increasing unwillingness of health insurance companies to reimburse products will support sales

Chemists/pharmacies dominates distribution

COMPETITIVE LANDSCAPE

Multinational players control the field with Essity ranking first

Ontex CZ introduces novel iD Expert

Private label and larger packs offer potential

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in the Czech Republic

HEADLINES

PROSPECTS

Rx/reimbursement adult incontinence system

Value sales of rx/reimbursement adult incontinence drop under VZP’s new policy

Tena continues to dominate

CATEGORY DATA

Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene’s good performance continues in 2017

Czech consumers purchase more premium variants and larger packs during 2017

Multinationals lead among branded players, but private label holds the biggest share

Hypermarkets leads and internet retailing sees further growth

Anticipated positive growth for both retail and away-from-home tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in the Czech Republic

EXECUTIVE SUMMARY

Tissue and hygiene’s good performance continues in 2017

Czech consumers purchase more premium variants and larger packs during 2017

Multinationals lead among branded players, but private label holds the biggest share

Hypermarkets leads and internet retailing sees further growth

Anticipated positive growth for both retail and away-from-home tissue and hygiene

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Away-From-Home Tissue and Hygiene in the Czech Republic

HEADLINES

PROSPECTS

Strong economic confidence and inbound tourism drive AFH tissue and hygiene

AFH paper towels, wipers and adult incontinence perform best in 2017

Horeca keeps the largest share and business/industry gains

COMPETITIVE LANDSCAPE

Multinational players dominate

Local players become more successful

CATEGORY DATA

Nappies/Diapers/Pants in the Czech Republic

HEADLINES

PROSPECTS

Positive birth rates over 2015-2017 support sales

Consumers continue to seek price promotions on nappies/diapers/pants

Hypermarkets remains the most important channel but drugstores and supermarkets gain more sales during 2017

COMPETITIVE LANDSCAPE

Procter & Gamble and private label control the field

Kimberly-Clark achieves rising sales during 2017

CATEGORY DATA

Retail Tissue in the Czech Republic

HEADLINES

PROSPECTS

Paper towels and boxed facial tissues achieve the best performance

Promotion remains important and larger packs and XXL rolls are in demand

Paper tableware stagnates

COMPETITIVE LANDSCAPE

Private label strengthens its significant position

Essity ranks first and local players gain more interest

CATEGORY DATA

Sanitary Protection in the Czech Republic

HEADLINES

PROSPECTS

Rising demand for premium variants drives value sales

Tampons and pantyliners see the best results and have a wider offer of economy packs

Weak performance for towels as slim/thin/ultra-thin towels without wings are discontinued

COMPETITIVE LANDSCAPE

Procter & Gamble leads concentrated sanitary protection

Dm-Drogerie Markt, Tesco Stores CR and Essity see further gains

Private label maintains a significant position in pantyliners

CATEGORY DATA

Wipes in the Czech Republic

HEADLINES

PROSPECTS

Wipes continues its dynamic development

Moist toilet wipes performs best among personal wipes while dry electro-static wipes excels in home care wipes and floor cleaning systems

Intimate wipes and baby wipes see the weakest performances

COMPETITIVE LANDSCAPE

Procter & Gamble leads the fragmented category

Private label maintains a significant position

CATEGORY DATA

Retail Adult Incontinence in the Czech Republic