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Country Report

Tissue and Hygiene in

Tissue and Hygiene in the Czech Republic

Jun 2020

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Executive Summary

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COVID-19 impact on tissue and hygiene

While it has caused significant upheaval, COVID-19 is likely to have a slightly positive impact on the overall performance of tissue and hygiene in the Czech Republic in 2020. This is partly because the initial stages of the pandemic witnessed widespread panic buying and stockpiling of product types considered to be necessities.

COVID-19 country impact

As of 10 May 2020, the Czech Republic had seen around 280 deaths due to COVID-19 and 8,100 cases. The government ordered the closure of schools on 13 March.

Consumers show growing preference for added-value products in 2019

Favourable economic conditions in the Czech Republic continued to support robust growth in total tissue and hygiene current value sales in 2019. Rising disposable incomes ensured many retail categories saw increased demand for higher quality and more sophisticated products offering superior functionality, comfort, convenience and other added-value properties.

Procter & Gamble leads in 2019 as private label continue to gain ground

Competition in retail tissue and hygiene remained intense in 2019, with multinationals, domestic manufacturers and private label operators vying for position. Procter & Gamble retained the overall lead in value terms, while other prominent multinational competitors present included Essity, Kimberly-Clark, SHP Bohemia and Metsä Tissue.

Outlook remains reasonably favourable despite COVID-19 disruption

Retail tissue and hygiene looks set to show a modest improvement in current value sales growth in 2020 as changes in consumer behaviour caused by COVID-19 bolster demand for different product types. Current value growth is then expected to slow slightly in 2021 as demand stabilises, and remain steady over the remainder of the forecast period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Tissue and Hygiene in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Czech Republic?
What are the major brands in Czech Republic?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in the Czech Republic

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers show growing preference for added-value products in 2019

Procter & Gamble leads in 2019 as private label continue to gain ground

Outlook remains reasonably favourable despite COVID-19 disruption

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation drives current value sales growth in 2019

2019 brings further gains for pantyliners and tampons at the expense of towels

Procter & Gamble continues to lead in 2019 but faces increasing competition

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographics and discounting limit development of nappies/diapers/pants in 2019

Pampers launches eco-friendly range in 2019 as threat from reusable nappies grows

Procter & Gamble maintains its lead in 2019 as dm-Drogerie Markt gains ground

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Population ageing underpins continued expansion of retail adult incontinence in 2019

Light adult incontinence remains the most dynamic category in 2019

Essity maintains strong lead in 2019 as more players launch added-value products

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Population ageing drives expansion of Rx/reimbursement adult incontinence in 2019

2019 sees changes to legislation governing Rx/reimbursement adult incontinence

Multinationals remain dominant in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Wipes performs positively in 2019 but continues to face challenges

Other impregnated wet wipes is the most dynamic category in 2019

Procter & Gamble maintains overall lead in 2019 as private label penetration rises

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2014-2019
Table 43 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 45 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 46 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Trading up continues in 2019 but value for money remains a key concern

Paper towels and boxed facial tissues develop fastest in 2019

Essity retains overall lead in 2019 amidst intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2014-2019
Table 49 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 51 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 52 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic growth and population ageing continue to drive demand in 2019

AFH adult incontinence is the fastest developing category in 2019

Multinationals remain dominant in 2019, with few domestic players present

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in the Czech Republic

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Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers show growing preference for added-value products in 2019

Procter & Gamble leads in 2019 as private label continue to gain ground

Outlook remains reasonably favourable despite COVID-19 disruption

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in the Czech Republic

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers show growing preference for added-value products in 2019

Procter & Gamble leads in 2019 as private label continue to gain ground

Outlook remains reasonably favourable despite COVID-19 disruption

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation drives current value sales growth in 2019

2019 brings further gains for pantyliners and tampons at the expense of towels

Procter & Gamble continues to lead in 2019 but faces increasing competition

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographics and discounting limit development of nappies/diapers/pants in 2019

Pampers launches eco-friendly range in 2019 as threat from reusable nappies grows

Procter & Gamble maintains its lead in 2019 as dm-Drogerie Markt gains ground

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Population ageing underpins continued expansion of retail adult incontinence in 2019

Light adult incontinence remains the most dynamic category in 2019

Essity maintains strong lead in 2019 as more players launch added-value products

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Population ageing drives expansion of Rx/reimbursement adult incontinence in 2019

2019 sees changes to legislation governing Rx/reimbursement adult incontinence

Multinationals remain dominant in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in the Czech Republic

HEADLINES

PRE-COVID-19 PERFORMANCE

Wipes performs positively in 2019 but continues to face challenges

Other impregnated wet wipes is the most dynamic category in 2019

Procter & Gamble maintains overall lead in 2019 as private label penetration rises

2020 AND BEYOND