Tissue and hygiene continued to see current value growth in 2018, positively affected by the good performance of the Czech economy at the end of the review period. Retail tissue and hygiene retained its dynamism in 2018, even registering slightly better current value growth than that seen in 2017.
Demographic changes remained a strong factor behind the development of tissue and hygiene in 2018, having both positive and negative effects. Whilst the positive birth rate drove sales of nappies/diapers/pants, the ageing of the population supported sales in adult incontinence (retail, AFH and Rx/reimbursement), but hampered growth in sanitary protection at the end of the review period.
Retail tissue and hygiene remained competitive in the Czech Republic in 2018, with both multinationals and domestic players operating in the market. Whilst strong multinationals continued to lead, with the top five brand players remaining Procter & Gamble Czech Republic, Essity Czech Republic, Kimberly-Clark, SHP Bohemia and Metsä Tissue Czech, two domestic players, namely Melitrade and Moracell, held also good positions in 2018.
Hypermarkets remained the most important distribution channel in retail tissue and hygiene in 2018. However, it continued to lose share to other channels, including discounters, internet retailing and health and beauty specialist retailers (mainly drugstores/parapharmacies and chemists/pharmacies).
Tissue and hygiene is expected to maintain and even strengthen its dynamism in current value terms over the forecast period. The good prospects will be attributable to the expected continuing favourable economic situation in the country, together with the rising willingness of Czechs to spend money and growing demand for higher-quality and more sophisticated products.
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This industry report originates from Passport, our Tissue and Hygiene market research database.