Executive Summary

Mar 2019
The performance of tissue and hygiene remains healthy in 2018

Tissue and hygiene continued to see current value growth in 2018, positively affected by the good performance of the Czech economy at the end of the review period. Retail tissue and hygiene retained its dynamism in 2018, even registering slightly better current value growth than that seen in 2017.

Various factors promote growth in tissue and hygiene

Demographic changes remained a strong factor behind the development of tissue and hygiene in 2018, having both positive and negative effects. Whilst the positive birth rate drove sales of nappies/diapers/pants, the ageing of the population supported sales in adult incontinence (retail, AFH and Rx/reimbursement), but hampered growth in sanitary protection at the end of the review period.

Retail tissue and hygiene is competitive, with the strong position of private label

Retail tissue and hygiene remained competitive in the Czech Republic in 2018, with both multinationals and domestic players operating in the market. Whilst strong multinationals continued to lead, with the top five brand players remaining Procter & Gamble Czech Republic, Essity Czech Republic, Kimberly-Clark, SHP Bohemia and Metsä Tissue Czech, two domestic players, namely Melitrade and Moracell, held also good positions in 2018.

Hypermarkets and health and beauty specialist retailers lead distribution

Hypermarkets remained the most important distribution channel in retail tissue and hygiene in 2018. However, it continued to lose share to other channels, including discounters, internet retailing and health and beauty specialist retailers (mainly drugstores/parapharmacies and chemists/pharmacies).

Good prospects for tissue and hygiene

Tissue and hygiene is expected to maintain and even strengthen its dynamism in current value terms over the forecast period. The good prospects will be attributable to the expected continuing favourable economic situation in the country, together with the rising willingness of Czechs to spend money and growing demand for higher-quality and more sophisticated products.

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Tissue and Hygiene in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Tissue and Hygiene in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Czech Republic?
  • What are the major brands in Czech Republic?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in the Czech Republic

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018
Various factors promote growth in tissue and hygiene
Retail tissue and hygiene is competitive, with the strong position of private label
Hypermarkets and health and beauty specialist retailers lead distribution
Good prospects for tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in the Czech Republic

HEADLINES

PROSPECTS

AFH tissue and hygiene maintains a good performance in 2018
AFH hygiene performs better in volume terms than in value terms
AFH paper towels, wipers and toilet paper drive sales in AFH tissue

COMPETITIVE LANDSCAPE

Strong multinationals continue to dominate AFH tissue and hygiene
The presence of domestic players and private label remains weak

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in the Czech Republic

HEADLINES

PROSPECTS

The birth rate is the main driver of growth in nappies/diapers/pants
The high number of price discounts hampers value growth
Potential threats for nappies/diapers/pants

COMPETITIVE LANDSCAPE

Procter & Gamble Czech Republic maintains its strong lead
Private label strengthens its position further
Organic/natural nappies/diapers/pants remains a small segment

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in the Czech Republic

HEADLINES

PROSPECTS

Retail adult incontinence continues to see dynamic growth
Stronger dynamism for light adult incontinence
Pads and pants are the most common formats

COMPETITIVE LANDSCAPE

Strong multinationals dominate, led by Essity Czech Republic
Innovations by producers
Private label remains marginal, but has potential for future growth

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in the Czech Republic

HEADLINES

PROSPECTS

Retail tissue continues to see dynamic growth
Paper towels and facial tissues see the best performances
Quality becomes increasingly important, but price-sensitivity persists

COMPETITIVE LANDSCAPE

Retail tissue remains competitive
New developments focus mainly on higher-quality products and bigger pack sizes
Private label remains strong in retail tissue

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2013-2018
Table 43 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 46 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Rx/Reimbursement Adult Incontinence in the Czech Republic

HEADLINES

PROSPECTS

The Rx/reimbursement adult incontinence system in the Czech Republic
The performance is influenced by changes in reimbursement policies
Rx/reimbursement adult incontinence is dominated by several strong multinationals

CATEGORY DATA

Table 48 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 49 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 50 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 51 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

Sanitary Protection in the Czech Republic

HEADLINES

PROSPECTS

Quality is a crucial factor within sanitary protection
The shift in preferences within sanitary protection continues
Added-value products are increasingly popular

COMPETITIVE LANDSCAPE

Strong multinationals dominate sanitary protection
Novelties focus on added-value
Private label sees slow share growth

CATEGORY DATA

Table 52 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 53 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 54 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 55 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 56 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 57 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 58 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in the Czech Republic

HEADLINES

PROSPECTS

The moderate but positive development of wipes continues
Home care wipes and floor cleaning systems sees the best performance
Baby wipes is the main influencer of sales in personal wipes

COMPETITIVE LANDSCAPE

Wipes remains fragmented, with Procter & Gamble Czech Republic leading
Melitrade is a successful domestic player
Private label maintains a strong position within wipes in 2018

CATEGORY DATA

Table 59 Retail Sales of Wipes by Category: Value 2013-2018
Table 60 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 62 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 63 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 64 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023