Tissue and Hygiene in the Czech Republic

Tissue and Hygiene in the Czech Republic

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact as players turn to innovation to counter falling volume sales in 2020

New product launches in ultra-thin towels combine functionality with health benefits in 2020

Multinationals retain clear lead in 2020

RECOVERY AND OPPORTUNITIES

Natural decline in user base poses challenge for retail value and volume growth

Appeal set to grow of reuseable and sustainable alternatives

COVID-19 set to herald long-term shift towards local retail outlets and e-commerce

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Players introduce larger pack sizes in response to consumer demand during COVID-19 pandemic in 2020

Environmental concerns boost popularity of disposable pants in 2020

Procter & Gamble leads as dm-Drogerie Markt maintains growth trend in 2020

RECOVERY AND OPPORTUNITIES

Declining birth rate set to hinder value growth for nappies/diapers over the forecast period

Interest set to grow in sustainable and environmentally friendly alternatives to disposable products

Opportunities for private label players based on consumers’ high price sensitivity

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Population ageing drives further solid growth in retail adult incontinence in 2020

Tena focuses on product development and promotional pack sizes in 2020

Multinationals remain dominant as consumer base continues to grow in 2020

RECOVERY AND OPPORTUNITIES

Natural expansion of consumer base set to drive value growth

Innovation set to focus on sustainability and performance

Adult incontinence products to become more widely available across major retail channels

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Population ageing remains key driver of Rx/reimbursement adult incontinence in 2020

Education increases use of men’s incontinence products in 2020

RECOVERY AND OPPORTUNITIES

Strong growth due to expanding consumer base and increased willingness to seek medical help

Potential increase in reimbursement payments for moderate and heavy incontinence

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Surge in sales of home care wipes as COVID-19 forces consumers to spend more time at home in 2020

Vileda launches reuseable all purpose wipes that respond to both convenience and sustainability trends in 2020

dm-Drogerie Markt takes lead with strong performance across multiple wipes categories in 2020

RECOVERY AND OPPORTUNITIES

Demand for home care wipes set to remain robust amid a normalisation of sales overall

Environmental and sustainability concerns set to drive product innovation over the forecast period

Increased focus on hygiene set to drive higher growth for moist toilet wipes

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2015-2020
Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Higher growth across retail tissue as price-conscious consumers turn to private label in 2020

dm-Drogerie Markt seeks to capitalise on demand for more sophisticated tissue products in 2020

Competition remains intense as private label players benefit from wide ranges and value-for-money positioning

RECOVERY AND OPPORTUNITIES

Demand set to normalise as continued focus on health and hygiene drives steady value growth over the forecast period

Performance and sustainability expected to drive product development over the forecast period

Larger pack sizes set to become more common as consumers shop less frequently post-COVID-19

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2015-2020
Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Sharp fall in demand for away-from-home tissue in 2020 as consumers stay at home due to COVID-19

Rising prevalence of adult incontinence drives stronger growth in away-from-home hygiene in 2020

COVID-19 reduces promotional and development activity within AFH tissue in 2020

RECOVERY AND OPPORTUNITIES

Demand set to stabilise from 2021 followed by stronger growth over the forecast period

Slow return to normality for away-from-home tissue

Population ageing and demand from healthcare facilities set to drive growth in AFH hygiene

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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