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Learn moreJun 2020
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The impact of COVID-19 is differing across the various categories in tissue and hygiene in the US. Some have been largely unaffected, for example sanitary protection, others are seeing a sales boost (retail tissue) and others are experiencing declines (AFH tissue).
As of 10 May 2020, the US has seen around 79,500 deaths due to COVID-19 and 1,329,300 cases. On 31 January, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak.
With a number of major categories, such as nappies/diapers/pants or sanitary protection, being negatively affected by demographic trends – ie a contracting US birth rate and the slow growth in the 15-54 female population age group – and with local consumers, particularly Millennials, looking for innovations, especially health/environmental ones, there was an increasing emphasis on natural or more sustainable products in 2019. For example, new players are introducing products that use rapidly renewable raw materials such as bamboo and eucalyptus.
As leading brands are bringing more premium and expensive products into the marketplace, private label players have not been complacent about the changing consumer trends. In 2019, private label share increased in several categories in US tissue and hygiene.
While retail tissue is expected to see a COVID-19-induced spike to sales in 2020 at constant 2019 prices, AFH tissue will record a sharp decline. This will be due to major parts of the US population spending a lot more time at home, rather than in the workplace, and the major disruptions to industries such as consumer foodservice during the pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.