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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Saudi Arabia

41 pages, Mar 2018

US$2,650

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Executive Summary

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Economic reform – slow growth observed across tissue and hygiene categories

With 2017 marking the starting point for a set of new government regulations to shift to a non-oil-based economy, Saudi Arabia saw a rising expat levy, reduced purchasing power and a 5% tax due to be applied from 2018 onwards. With the economic scenario impacting consumers’ purchasing behaviour in the country, a slowdown has been observed across all fmcg categories as consumers try to control and optimise their buying habits across all sectors of the retail industry, including tissue and hygiene.

Vision 2030 – the government takes on raising health and hygiene awareness

Vision 2030 is an attempt to promote healthy lifestyles by adopting healthy hygiene practices. This was seen in 2017 through widely disseminated awareness campaigns that were conducted across schools, malls and public places regarding the need and importance of adopting measures to improve and maintain health and hygiene practices.

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Since health and hygiene is primarily driven by awareness and effectiveness, influence is a major factor that drives sales of one brand over another.

Supermarkets and hypermarkets lead sales of tissue and hygiene

Supermarkets and hypermarkets remain the leading channel for sales of tissue and hygiene products. This is due to consumers’ preference for completing their grocery shopping through this channel and the widespread geographical presence of supermarkets and hypermarkets in the country.

Tissue and hygiene to witness slowdown in growth over forecast period

Due to the changing demographics and economic factors affecting the actual number of consumers in the country over the forecast period, the tissue and hygiene market will witness a slowdown in the growth compared to the review period. However, category growth will be evident due to improved product features, new product developments and massive promotional campaigns that include digital media communication.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Tissue and Hygiene in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Saudi Arabia

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Saudi Arabia

HEADLINES

PROSPECTS

Rise in religious tourism supports growth of AFH tissue in Saudi Arabia

Vision 2030 – development projects to boost sales of AFH tissue and hygiene

AFH napkins records highest sales growth driven by expanding food industry

COMPETITIVE LANDSCAPE

Fine Solutions leads sales of AFH tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Saudi Arabia

HEADLINES

PROSPECTS

Slowdown in growth observed for newborn and standard nappies/diapers

Companies continue to improve and expand product lines

Factors slowing growth of pants in Saudi Arabia

COMPETITIVE LANDSCAPE

Unicharm Gulf Hygienic Industries Ltd leads nappies/diapers/pants

International brands dominate nappies/diapers/pants

Supermarkets represent favourite destination for purchasing nappies/diapers/ pants

CATEGORY DATA

Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Saudi Arabia

HEADLINES

PROSPECTS

Light adult incontinence products witness constant but marginal value growth

Factors affecting growth in Saudi Arabia

Key consumers of adult incontinence products in Saudi Arabia

COMPETITIVE LANDSCAPE

Zimmo Trading Co leads category in 2017

Domestic brands dominate adult incontinence products

Health and beauty specialists is primary channel for adult incontinence products

CATEGORY DATA

Table 35 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 36 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 38 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 39 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 40 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Saudi Arabia

HEADLINES

PROSPECTS

Retail tissue witnesses slowdown in growth in 2017

Trends and challenges in retail tissue in Saudi Arabia

Facial tissues continues as largest subcategory by value

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads retail tissue in 2017

Strong competition between domestic and international players

Hypermarkets and supermarkets represent primary distribution channel in 2017

CATEGORY DATA

Table 41 Retail Sales of Tissue by Category: Value 2012-2017
Table 42 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 44 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 45 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 46 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Saudi Arabia

HEADLINES

PROSPECTS

Social and economic factors affect sales of sanitary protection products

Key trends in sanitary protection

COMPETITIVE LANDSCAPE

Modern Products leads sanitary protection

International brands dominate category

Supermarkets are favourite destination for purchasing sanitary products

CATEGORY DATA

Table 47 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 48 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 50 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 51 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 52 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Saudi Arabia

HEADLINES

PROSPECTS

All-purpose cleansing wipes and personal wipes witness strong growth in 2017

Baby wipes show strongest growth in 2017

Key factors and trends that impact growth of wipes

COMPETITIVE LANDSCAPE

Arabian Trading Supplies leads wipes in 2017

International brands dominate wipes in Saudi Arabia

Supermarkets represents the leading retail channel for wipes

CATEGORY DATA

Table 53 Retail Sales of Wipes by Category: Value 2012-2017
Table 54 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 56 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 57 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 58 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Saudi Arabia

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Saudi Arabia

HEADLINES

PROSPECTS

Rise in religious tourism supports growth of AFH tissue in Saudi Arabia

Vision 2030 – development projects to boost sales of AFH tissue and hygiene

AFH napkins records highest sales growth driven by expanding food industry

COMPETITIVE LANDSCAPE

Fine Solutions leads sales of AFH tissue and hygiene

CATEGORY DATA

Nappies/Diapers/Pants in Saudi Arabia

HEADLINES

PROSPECTS

Slowdown in growth observed for newborn and standard nappies/diapers

Companies continue to improve and expand product lines

Factors slowing growth of pants in Saudi Arabia

COMPETITIVE LANDSCAPE

Unicharm Gulf Hygienic Industries Ltd leads nappies/diapers/pants

International brands dominate nappies/diapers/pants

Supermarkets represent favourite destination for purchasing nappies/diapers/ pants

CATEGORY DATA

Retail Adult Incontinence in Saudi Arabia

HEADLINES

PROSPECTS

Light adult incontinence products witness constant but marginal value growth

Factors affecting growth in Saudi Arabia

Key consumers of adult incontinence products in Saudi Arabia

COMPETITIVE LANDSCAPE

Zimmo Trading Co leads category in 2017

Domestic brands dominate adult incontinence products

Health and beauty specialists is primary channel for adult incontinence products

CATEGORY DATA

Retail Tissue in Saudi Arabia

HEADLINES

PROSPECTS

Retail tissue witnesses slowdown in growth in 2017

Trends and challenges in retail tissue in Saudi Arabia

Facial tissues continues as largest subcategory by value

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads retail tissue in 2017

Strong competition between domestic and international players

Hypermarkets and supermarkets represent primary distribution channel in 2017

CATEGORY DATA

Sanitary Protection in Saudi Arabia

HEADLINES

PROSPECTS

Social and economic factors affect sales of sanitary protection products

Key trends in sanitary protection

COMPETITIVE LANDSCAPE

Modern Products leads sanitary protection

International brands dominate category

Supermarkets are favourite destination for purchasing sanitary products

CATEGORY DATA

Wipes in Saudi Arabia