Tissue and Hygiene in Croatia
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Croatia
Away-from-home tissue boosted by tourism recovery
Rising number of retirement homes supports away-from-home hygiene
COVID-19 concerns encourage use of paper towels in public toilets
Robust growth faces away-from-home tissue
Away-from-home hygiene faces some challenges
Sustainable solutions will move higher up the agenda
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Croatia
Information sessions help to remove stigma and support category growth
Ageing population supports ongoing development
E-commerce provides additional impetus to sales
Stable but slower growth anticipated
Rising number of men will come into the category
Sustainability will need to be addressed
Table 25 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Croatia
Parents willing to invest more due to single-child trend
Strong inflationary effect still forces some trading down
Hypermarkets continue to gain share of sales
Steady volume decline ahead for nappies/diapers/pants
Disposable pants to buck downward trend
Private label faces growth potential
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Croatia
Recovery from pandemic supports retail volume growth
VAT reduction makes sanitary protection more affordable
Private labels gain share amid price sensitivity
Limited growth ahead for sanitary protection
Eco-friendly options to gain appeal
Sanitary protection faces obstacles to growth
Table 37 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Croatia
Hygiene-conscious consumers drive demand for wipes
Moist toilet wipes make strong gains
Private label benefits from high inflation and expansion of drugstores
Stable growth prospects ahead for wipes
General purpose wipes face bright future
Cost of living crisis an issue in the short-term
Table 43 Retail Sales of Wipes by Category: Value 2017-2022
Table 44 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 47 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Croatia
Tissue usage remains elevated by higher hygiene standards
Private label among the stronger players
Discounters strengthen share in retail tissue
Retail tissue faces healthy growth due to low per capita consumption
Premiumisation to add category value
Eco-friendly options sought by consumers
Table 49 Retail Sales of Tissue by Category: Value 2017-2022
Table 50 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 52 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 53 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
Rx/Reimbursement Adult Incontinence in Croatia
Majority of adult incontinence provided under prescription
Limited number of players in Rx/reimbursement
Missed growth opportunity from male audience
Healthy growth prospects driven by ageing population
Pace of Rx/reimbursement volume growth to slow down
Monthly cap on Rx/reimbursement is a limitation to future growth
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027