Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, tissue and hygiene performed well, with healthy constant value growth and moderate volume growth. This was backed up by strong fundamentals in an economy that has huge growth potential as the government’s liberalisation policies is leading to increased foreign investment and a diversifying economy, supported by a young population.
Tissue and hygiene remains underdeveloped compared to many other countries. With disposable incomes being low, more affordable brand dominate and in recent years a number of no-name brands have appeared, mainly from China and Turkey.
The competitive landscape in Uzbekistan is fairly concentrated, with local producers dominant in less innovative products like toilet paper, and international brands more visible in products with added value like nappies/diapers. In 2022, the war in Ukraine, and resultant inflation, has meant that most producers have scaled back innovation, mainly because the huge price growth is a strong disincentive for consumers to trade up to new products.
Modern grocery retailers continued to steal value share from traditional grocery retailers, though the latter still accounted for significantly more value sales. In a sign of how the grocery sector is modernising, the first global supermarket chain committed to Uzbekistan in 2020, with the arrival of French global giant, Carrefour.
The medium-term outlook remains positive, as ongoing economic reforms are expected to continue to invigorate private sector led growth. Population growth will also support volume sales, However, as long as inflation remains high, price sensitivity will be heightened and there will be a degree of trading down.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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